Methods for integrating revenue generating features within a software application and systems thereof

• US 9,767,460 B2
• Filed: 09/18/2006
• Issued: 09/19/2017
• Est. Priority Date: 09/18/2006
• Status: Active Grant

• Current Assignee: Adventive, Inc. (BlueTie, Inc.)
• Original Assignee: Adventive, Inc. (BlueTie, Inc.)
• Inventors: Koretz, David A.
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US11/522,724
• Publication Number:
  US 20080072067A1
• Time in Patent Office: 4,019 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and system for generating revenue within an application includes determining when at least one of stored data associated with a user of an application, input data entered by the user of the application, and an action by the user of the application corresponds with at least one transactional feature embedded in the at least one application, a first source is associated with the application and a second source is associated with the transactional feature. A first source is associated with the application and a second source is associated with the transactional feature. The transactional feature is provided without leaving the application to the user when the determining determines at least one of the stored data, the input data, and the action corresponds with the transactional feature. At least one selection of one of one or more transaction options from the transactional feature is received and revenue is provided to the first source based on the received selection.

Claims

1. A method for optimizing the identification of relevant and targeted transactional features to embed within applications in order to improve click-through rate and capture an increased number of transactions, the method comprising:

scanning by an application provider device without user intervention or input for stored data associated with a user of a web-based application;

comparing by the application provider device the scanned stored data to a plurality of transactional features to determine when the stored data corresponds with a product or service offered through one of the transactional features, the one transactional feature comprising digital content identifying the product or service;

enabling by the application provider device the one transactional feature without leaving the application only upon determining the stored data corresponds with the product or service offered through the one transactional feature, the enabling comprising displaying the one transactional feature on a display device and within the application;

receiving by the application provider device at least one selection of one of one or more transaction options from the enabled transactional feature and determining when a transaction associated with the enabled transactional feature and corresponding to the one transaction option is completed without leaving the application; and

receiving by the application provider device revenue in the form of an electronic payment for the completed transaction, providing at least a portion of the revenue via one or more communication networks to a source provider device associated with a provider of the product or service offered through the enabled transactional feature, and retaining at least a portion of the revenue, when the determining indicates that the transaction is completed.

2. The method as set forth in claim 1 further comprising receiving with the application provider device a selection of the transactional feature to display the one or more transaction options without leaving the application.

3. The method as set forth in claim 1 further comprising:

identifying by the application provider device one or more transaction options which are each associated with a time and date;

entering by the application provider device each of the identified one or more transaction options in a calendar application based on the associated time and date; and

providing by the application provider device an indication if any of the identified one or more transaction options interferes with another appointment in the calendar application.

4. The method as set forth in claim 1 wherein the receiving revenue further comprises:

retrieving financial data for the user of the application; and

receiving the revenue from the user based on the retrieved financial data for the user of the application.

5. The method as set forth in claim 4 further comprising:

determining by the application provider device when the financial data for the user of the application is stored;

receiving by the application provider device at least one of existing financial data or new financial data from the user of the application when the determining indicates that the financial data for the user is not stored; and

storing by the application provider device the at least one of received existing financial data or the new financial data for the retrieval of the financial data for the user of the application.

6. The method as set forth in claim 4 wherein the receiving the revenue further comprises capturing and retaining interest on the received revenue before the providing the portion of the received revenue to the provider of the product or service offered through the enabled transactional feature.

7. The method as set forth in claim 1 further comprising:

receiving by the application provider device offers from two or more potential sources to be the provider of the product or service offered through the enabled transactional feature; and

selecting by the application provider device one of the received offers to be the provider of the product or service offered through the enabled transactional feature based on at least one criteria.

8. The method as set forth in claim 7 wherein the at least one criteria is one of a lowest or a highest requested amount for the portion of the received revenue to the provider of the product or service offered through the enabled transactional feature.

9. The method as set forth in claim 1 further comprising recording by the application provider device a delivery date for the received at least one selection of one of one or more transaction options in a calendar application.

10. The method as set forth in claim 1 wherein the application is in a Web-based application.

11. The method as set forth in claim 1 wherein the application is a client-server application.

34. The method as set forth in claim 1, wherein a second source associated with the transactional feature is configured to pay the first source for every user of the application as compensation for having the transactional feature displayed in the application.

12. A non-transitory computer readable medium having stored thereon instructions for optimizing the identification of relevant and targeted transactional features to embed within applications in order to improve click-through rate and capture an increased number of transactions comprising machine executable code which when executed by at least one processor, causes the processor to perform steps comprising:

scanning without user intervention or input for stored data associated with a user of a web-based application;

comparing the scanned stored data to a plurality of transactional features to determine when the stored data corresponds with a product or service offered through one of the transactional features, the one transactional feature comprising digital content identifying the product or service;

enabling the one transactional feature without leaving the application only upon determining the stored data corresponds with the product or service offered through the one transactional feature, the enabling comprising displaying the one transactional feature on a display device and within the application;

receiving at least one selection of one of one or more transaction options from the enabled transactional feature and determining when a transaction associated with the enabled transactional feature and corresponding to the one transaction option is completed without leaving the application; and

receiving revenue in the form of an electronic payment for the completed transaction, providing at least a portion of the revenue via one or more communication networks to a source provider device associated with a provider of the product or service offered through the enabled transactional feature, and retaining at least a portion of the revenue, when the determining indicates that the transaction is completed.

13. The medium as set forth in claim 12 further having stored thereon instructions comprising machine executable code which when executed by processor, causes the processor to perform steps further comprising receiving a selection of the transactional feature to display the one or more transaction options without leaving the application.

14. The medium as set forth in claim 12 further having stored thereon instructions comprising machine executable code which when executed by processor, causes the processor to perform steps further comprising:

identifying one or more transaction options which are each associated with a time and date;

entering each of the identified one or more transaction options in a calendar application based on the associated time and date; and

providing an indication if any of the identified one or more transaction options interferes with another appointment in the calendar application.

15. The medium as set forth in claim 12 wherein the revenue further comprises:

retrieving financial data for the user of the application; and

receiving the revenue from the user based on the retrieved financial data for the user of the application.

16. The medium as set forth in claim 15 further having stored thereon instructions comprising machine executable code which when executed by processor, causes the processor to perform steps further comprising:

determining when the financial data for the user of the application is stored;

receiving at least one of existing financial data or new financial data from the user of the application when the determining indicates the financial data for the user is not stored; and

storing the at least one of received existing financial data or the new financial data for the retrieval of the financial data for the user of the application.

17. The medium as set forth in claim 15 wherein the receiving the revenue further comprises capturing and retaining interest on the received revenue before the providing the portion of the received revenue to the provider of the product or service offered through the enabled transactional feature.

18. The medium as set forth in claim 12 further having stored thereon instructions comprising machine executable code which when executed by processor, causes the processor to perform steps further comprising:

receiving offers from two or more potential sources to be the provider of the product or service offered through the enabled transactional feature; and

selecting one of the received offers to be the provider of the product or service offered through the enabled transactional feature based on at least one criteria.

19. The medium as set forth in claim 18 wherein the at least one criteria is one of a lowest or a highest requested amount for the portion of the received revenue to the provider of the product or service offered through the enabled transactional feature.

20. The medium as set forth in claim 12 further having stored thereon instructions comprising machine executable code which when executed by processor, causes the processor to perform steps further comprising recording a delivery date for the received selection of one of one or more transaction options in a calendar application.

21. The medium as set forth in claim 12 wherein the application is in a Web-based application.

22. The medium as set forth in claim 12 wherein the application is a client-server application.

35. The medium as set forth in claim 12, wherein a second source associated with the transactional feature is configured to pay the first source for every user of the application as compensation for having the transactional feature displayed in the application.

23. An application provider device comprising:

a processor coupled to a memory comprising programmed instructions stored in the memory, wherein the processor is configured to execute the programmed instructions stored in the memory to;

scan without user intervention or input for stored data associated with a user of a web-based application;

compare the scanned stored data to a plurality of transactional features to determine when the stored data corresponds with a product or service offered through one of the transactional features, the one transactional feature comprising digital content identifying the product or service;

enable the one transactional feature without leaving the application only upon determining the stored data corresponds with the product or service offered through the one transactional feature, and display the one transactional feature on a display device and within the application;

receive at least one selection of one of one or more transaction options from the enabled transactional feature and determine when a transaction associated with the enabled transactional feature and corresponding to the one transaction option is completed without leaving the application; and

receive revenue in the form of an electronic payment for the completed transaction, provide at least a portion of the revenue via one or more communication networks to a source provider device associated with a provider of the product or service offered through the enabled transactional feature, and retain at least a portion of the revenue, when the determining indicates that the transaction is completed.

24. The device as set forth in claim 23 wherein the processor is further configured to execute the programmed instructions stored in the memory to receive a selection of the transactional feature to display the one or more transaction options without leaving the application.

25. The device as set forth in claim 23 wherein the processor is further configured to execute the programmed instructions stored in the memory to:

identify one or more transaction options which are each associated with a time and date;

enter each of the identified one or more transaction options in a calendar application based on the associated time and date; and

provide an indication if any of the identified one or more transaction options interferes with another appointment in the calendar application.

26. The device as set forth in claim 23 wherein the processor is further configured to execute the programmed instructions stored in the memory to retrieve financial data for the user of the application and receive the revenue at the first source from the user for the selection based on the retrieved financial data for the user of the application.

27. The device as set forth in claim 26 wherein the processor is further configured to execute the programmed instructions stored in the memory to determine when the financial data for the user of the application is stored, receive at least one of existing financial data or new financial data from the user of the application when the determining indicates that the financial data for the user is not stored, and store the at least one of received existing financial data or the new financial data for the retrieval of the financial data for the user of the application.

28. The device as set forth in claim 26 wherein the processor is further configured to execute the programmed instructions stored in the memory to capture and retain interest on the received revenue at the first source before the portion of the received revenue is provided to the provider of the product or service offered through the enabled transactional feature.

29. The device as set forth in claim 23 wherein the processor is further configured to execute the programmed instructions stored in the memory to receive offers from two or more potential sources to provide the one or more transaction options and select one of the received offers to be the provider of the product or service offered through the enabled transactional feature based on at least one criteria.

30. The device as set forth in claim 29 wherein the at least one criteria is one of a lowest or a highest requested amount for the portion of the received revenue to the provider of the product or service offered through the enabled transactional feature.

31. The device as set forth in claim 23 wherein the processor is further configured to execute the programmed instructions stored in the memory to record a delivery date for the received at least one selection of one of one or more transaction options in a calendar application.

32. The device as set forth in claim 23 wherein the application is in a Web-based application.

33. The device as set forth in claim 23 wherein the application is a client-server application.

36. The device as set forth in claim 23, wherein a second source associated with the transactional feature is configured to pay the first source for every user of the application as compensation for having the transactional feature displayed in the application.