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Methods for integrating revenue generating features within a software application and systems thereof

  • US 9,767,460 B2
  • Filed: 09/18/2006
  • Issued: 09/19/2017
  • Est. Priority Date: 09/18/2006
  • Status: Active Grant
First Claim
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1. A method for optimizing the identification of relevant and targeted transactional features to embed within applications in order to improve click-through rate and capture an increased number of transactions, the method comprising:

  • scanning by an application provider device without user intervention or input for stored data associated with a user of a web-based application;

    comparing by the application provider device the scanned stored data to a plurality of transactional features to determine when the stored data corresponds with a product or service offered through one of the transactional features, the one transactional feature comprising digital content identifying the product or service;

    enabling by the application provider device the one transactional feature without leaving the application only upon determining the stored data corresponds with the product or service offered through the one transactional feature, the enabling comprising displaying the one transactional feature on a display device and within the application;

    receiving by the application provider device at least one selection of one of one or more transaction options from the enabled transactional feature and determining when a transaction associated with the enabled transactional feature and corresponding to the one transaction option is completed without leaving the application; and

    receiving by the application provider device revenue in the form of an electronic payment for the completed transaction, providing at least a portion of the revenue via one or more communication networks to a source provider device associated with a provider of the product or service offered through the enabled transactional feature, and retaining at least a portion of the revenue, when the determining indicates that the transaction is completed.

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