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On demand product placement

  • US 9,767,463 B2
  • Filed: 05/28/2008
  • Issued: 09/19/2017
  • Est. Priority Date: 05/29/2007
  • Status: Active Grant
First Claim
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1. A system comprising:

  • at least one computer processor coupled over an electronic communication network to a plurality of other devices comprising a first device and a second device; and

    at least one memory having instructions stored thereon which, when executed by the at least one computing device, direct the at least one computer processor at least to;

    receive, via the electronic communication network, a request for media content from the first device;

    receive, via the electronic communication network, a request for the media content from the second device;

    retrieve a media file associated with the media content requested by the first and the second devices, wherein the media content comprises a first and second defined null space, the first and second defined null spaces at least partially overlapping in time during a playback of the media content;

    retrieve data for a first, second, third, and fourth product placement, in which the first, second, third, and fourth product placements are each associated with different products;

    mix, in response to the request from the first device, the media file and the data for the first and third product placements such that the first product placement appears in the media content disposed in at least a portion of the first defined null space and the third product placement appears in the media content disposed in at least a portion of the second defined null space;

    mix, in response to the request from the second device, the media file and data for the second and fourth product placement such that the second product placement appears in the media content disposed in at least a portion of the first defined null space and the fourth product placement appears in the media content disposed in at least a portion of the second defined null space;

    communicate, via the electronic communication network, the media content with the first product placement data to the first device;

    communicate, via the electronic communication network, the media content with the second product placement data to the second device; and

    receive, via the electronic communication network, from a cache of at least one of the first device and the second device, data representing number of times product placement appeared in the media content that was communicated to the at least one of the first device and the second device.

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