Defining relevant content area based on category density
First Claim
1. A method comprising:
- receiving, using one or more computing devices, a search request from a user;
determining, using the one or more computing devices, a first business category based on the search request;
determining, using the one or more computing devices, a search location associated with the search request, wherein the search location is selected from a he group consisting of one or more of an explicit location included in the search request, a location associated with results responsive to the search request, GPS coordinates for a location, and a location of interest associated with the search request;
determining, using the one or more computing devices, a particular geographic area that is to be used as criteria for selecting content, wherein the particular geographic area defines a shape associated with the search location and wherein the shape is determined based on the search location;
determining, using the one or more computing devices, a number of businesses in the first business category that are located in the particular geographic area that is associated with the search location, wherein determining the number of businesses in the first business category that are located in the particular geographic area is based at least in part on the first business category and the search location associated with the search request;
determining, using the one or more computing devices, that the number of businesses that are in the first business category and that are located in the particular geographic area is a number of multiple businesses that is greater than a predefined threshold;
identifying, using the one or more computing devices, a second business category that is a more narrow business category than the first business category in response to determining that the number of businesses that are in the first business category and that are located in the particular geographic area is a number of multiple businesses that is greater than the predefined threshold,wherein the more narrow business category is a business category for which a smaller number of businesses are identified for the search request than for a broader business category, andwherein the broader business category is a business category for which a greater number of businesses are identified for the search request than for the more narrow business category;
determining, using the one or more computing devices, local content to provide to the user based at least in part on the particular geographic area, the second business category, and the search location; and
providing for display to the user, using the one or more computing devices, the local content.
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Accused Products
Abstract
A method for defining a relevant area for displaying advertisements based on a category of a user search is disclosed. The method includes receiving a search request from a user; determining a business category based on the search request; determining a location associated with the search request; determining business category density information based at least on the determined business category and the location associated with the search request; determining an extent based on business category density information for the location; determining local content to provide to the user based at least in part on the determined extent, the business category, and the location; and providing for display to the user the local content, wherein the local content is provided to the user in addition to the search results. The location may be explicitly included in the search request, associated with responsive search results, or associated with the search request.
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Citations
17 Claims
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1. A method comprising:
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receiving, using one or more computing devices, a search request from a user; determining, using the one or more computing devices, a first business category based on the search request; determining, using the one or more computing devices, a search location associated with the search request, wherein the search location is selected from a he group consisting of one or more of an explicit location included in the search request, a location associated with results responsive to the search request, GPS coordinates for a location, and a location of interest associated with the search request; determining, using the one or more computing devices, a particular geographic area that is to be used as criteria for selecting content, wherein the particular geographic area defines a shape associated with the search location and wherein the shape is determined based on the search location; determining, using the one or more computing devices, a number of businesses in the first business category that are located in the particular geographic area that is associated with the search location, wherein determining the number of businesses in the first business category that are located in the particular geographic area is based at least in part on the first business category and the search location associated with the search request; determining, using the one or more computing devices, that the number of businesses that are in the first business category and that are located in the particular geographic area is a number of multiple businesses that is greater than a predefined threshold;
identifying, using the one or more computing devices, a second business category that is a more narrow business category than the first business category in response to determining that the number of businesses that are in the first business category and that are located in the particular geographic area is a number of multiple businesses that is greater than the predefined threshold,wherein the more narrow business category is a business category for which a smaller number of businesses are identified for the search request than for a broader business category, and wherein the broader business category is a business category for which a greater number of businesses are identified for the search request than for the more narrow business category; determining, using the one or more computing devices, local content to provide to the user based at least in part on the particular geographic area, the second business category, and the search location; and providing for display to the user, using the one or more computing devices, the local content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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one or more computer processors; and one or more non-transitory computer readable devices that include instructions that, when executed by the one or more computer processors, causes the processors to perform operations, the operations comprising; receiving, using one or more computing devices, a search request from a user; determining, using the one or more computing devices, a first business category based on the search request; determining, using the one or more computing devices, a search location associated with the search request, wherein the search location is selected from a group consisting of one or more of an explicit location included in the search request, a location associated with results responsive to the search request, GPS coordinates for a location, and a location of interest associated with the search request; determining, using the one or more computing devices, a particular geographic area that is to be used as criteria for selecting content, wherein the particular geographic area defines a shape associated with the search location and wherein the shape is determined based on the search location; determining, using the one or more computing devices, a number of businesses in the first business category that are located in the particular geographic area that is associated with the search location, wherein determining the number of businesses in the first business category that are located in the particular geographic area is based at least in part on the first business category and the search location associated with the search request; determining, using the one or more computing devices, that the number of businesses that are in the first business category and that are located in the particular geographic area is a number of multiple businesses that is greater than a predefined threshold; identifying, using the one or more computing devices, a second business category that is a more narrow business category than the first business category in response to determining that the number of businesses that are in the first business category and that are located in the particular geographic area is a number of multiple businesses that is greater than the predefined threshold, wherein the more narrow business category is a business category for which a smaller number of businesses are identified for the search request than for a broader business category, and wherein the broader business category is a business category for which a greater number of businesses are identified for the search request than for the more narrow business category; determining, using the one or more computing devices, local content to provide to the user based at least in part on the particular geographic area, the second business category, and the search location; and providing for display to the user, using the one or more computing devices, the local content. - View Dependent Claims (13, 14)
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15. A method comprising:
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receiving from a user, using one or more computing devices, a search request associated with a search location and a first business category; determining, using the one or more computing devices, a particular geographic area that is to be used as criteria for selecting content, wherein the particular geographic area defines a shape associated with the search location and wherein the shape is determined based on the search location; determining, using the one or more computing devices, a number of businesses in the first business category that are located in a particular geographic area that is associated with the search location; determining, using the one or more computing devices, that a number of businesses that are in the first business category and that are located in the particular geographic area is a number of multiple businesses that is greater than a predefined threshold; identifying, using the one or more computing devices, a second business category that is a more narrow business category than the first business category in response to determining that the number of businesses that are in the first business category and that are located in the particular geographic area is greater than the predefined threshold, wherein the more narrow business category is a business category for which a smaller number of businesses are identified for the search request than for a broader business category, and wherein the broader business category is a business category for which a greater number of businesses are identified for the search request than for the more narrow business category; generating a map, using the one or more computing devices, defining a relevance area based on the particular geographic area; conducting an auction, using the one or more computing devices, for business entities in the second business category located in the relevance area; and providing, for display to the user, using the one or more computing devices, content to the user responsive to the search request based at least in part on the auction. - View Dependent Claims (16, 17)
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Specification