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System and method for integrated recommendations

  • US 9,767,506 B2
  • Filed: 03/31/2014
  • Issued: 09/19/2017
  • Est. Priority Date: 09/24/2004
  • Status: Active Grant
First Claim
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1. A server computer system for introducing recommendation messages in a web page server system, comprising:

  • a first port for communicating with at least one end user computer that comprises a web browser for issuing web page requests and displaying requested web pages;

    a second port for communicating with at least one web server computer that generates requested web page content in response to a web page request;

    at least one processing device; and

    a memory having stored thereon executable instructions and data which, when executed by the at least processing device, configure the server computer system as a recommendation appliance to;

    determine a load balanced communication path for a received web page request across one or more communication paths to one or more computing resources;

    forward a web page request received from a first end user computer at the first port through the second port and over an identified load balanced communication path to a first web server computer identified in the web page request;

    receive at the second port a requested web page comprising original web page content from the first web server computer that is generated in response to the web page request from the first end user computer;

    generate at least one purchase recommendation based on a recommendation context that is extracted from the web page request or from the requested web page received from the first web server computer;

    modify the original web page content to include the purchase recommendation, thereby generating a modified web page; and

    return the modified web page through the first port to the first end user computer.

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