Domain popularity scoring

• US 9,769,035 B2
• Filed: 12/05/2014
• Issued: 09/19/2017
• Est. Priority Date: 04/07/2009
• Status: Active Grant

• Current Assignee: VeriSign, Inc.
• Original Assignee: VeriSign, Inc.
• Inventors: Holmes, Alexander D., Simpson, Andrew W., Shyamsunder, Karthik, Sunkara, Srinivas, Lanxner, Eyal, Zohar, Nir, Orentas, Leonard, Larson, Matt, Kosters, Mark, Mankin, Shevek, Kamara, Tamir
• Primary Examiner(s): HUQ, FARZANA B
• Application Number:
  US14/561,438
• Publication Number:
  US 20150089056A1
• Time in Patent Office: 1,019 Days
• Field of Search: 709206-207, 709224, 709225, 709245, 709246
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 43/062 related to network traffic
• CPC Class Codes: H04L 61/4511 using domain name system [DNS]

Abstract

Systems and methods for scoring a domain including analyzing counter data and information obtained from a web site associated with the domain. Methods may include receiving requests to resolve the domain at an authoritative domain resolution server. A counter may be incremented for the domain based on the received requests. Information may be obtained from a web page associated with the domain. For example, obtaining information from the web page may include obtaining quantitative, qualitative, and/or functional information from the web page, such as link information, a status of network links corresponding to the link information, and associated ratios. The status of link information may include searching for functional details and/or results, such as, domain redirections, domain errors, mirror content, and commonly linked sites. A score may be calculated for the domain based upon the counter data and the information obtained from the web page associated with the domain.

Claims

1. A method for scoring a domain, comprising:

receiving requests to resolve the domain at a domain resolution server, wherein each request to resolve the domain comprises one of a plurality of domain name strings that map to the domain;

determining a specified domain name string format for the domain, wherein the specified domain name string format comprises a domain name string format that does not include a “

www”

string;

determining that one or more of the plurality of domain names strings match the specified domain name string format of a plurality of domain name string formats for the domain;

maintaining separate counters for each of the plurality of domain name string formats for the domain;

automatically incrementing a first counter for each of the one or more of the plurality of domain names strings that match the specified domain name string format, wherein a second counter associated with a second domain name string format is a counter associated with domain name strings that include a “

www”

string;

obtaining information from a web page associated with the domain; and

automatically calculating a score for the domain by a computer processor based upon the first counter and the information from the web page associated with the domain.

2. The method of claim 1, wherein the obtaining the information from the web page associated with the domain comprises:

obtaining link information from the web page; and

analyzing status information of network links corresponding to the link information.

3. The method of claim 2, wherein the analyzing the status information of the network links corresponding to the link information comprises searching for at least one of domain redirections, domain errors, mirror content, or commonly linked sites.

4. The method of claim 1, further comprising obtaining information from another web page that is linked to the domain.

5. The method of claim 1, further comprising:

analyzing characters of the one or more of the plurality of domain name strings; and

applying a weighting factor to the calculating the score for the domain based on the analyzing the characters of the one or more of the plurality of domain name strings.

6. The method of claim 1, wherein the calculating the score for the domain includes applying a quality factor based on a relationship between total links of the domain and responsive links of the domain.

7. The method of claim 1, further comprising:

determining a purpose of the domain; and

applying a weighting factor to the calculating the score for the domain based on the purpose that is determined.

8. The method of claim 1, further comprising:

determining a frequency at which information associated with the domain is updated; and

applying a weighting factor to the calculating the score for the domain based on the frequency that is determined.

9. The method of claim 1, further comprising:

comparing a first number of domain name strings counted by the first counter to a second number of domain name strings counted by the second counter; and

applying a weighting factor to a traffic score of at least one of the first counter or the second counter based on the comparison.

10. The method of claim 1, further comprising:

determining a number of external links to subdomains of the domain; and

applying a weighting factor to a traffic score of at least one of the separate counters based on the number of external links to the subdomains.

11. A method for scoring a domain, comprising:

receiving requests to resolve the domain at a domain resolution server, wherein each request to resolve the domain comprises one of a plurality of domain name strings that map to the domain;

determining a specified domain name string format of a plurality of domain name string formats for the domain, wherein the specified domain name string format comprises a domain name string format that does not include a “

www”

string;

determining that one or more of the plurality of domain names strings do not match the specified domain name string format comprise a “

www”

string;

maintaining separate counters for each of the plurality of domain name string formats for the domain;

automatically incrementing a first counter for each of the one or more of the plurality of domain names strings that do not match the specified domain name string format and do not comprise a “

www”

string, wherein a second counter associated with a second domain name string format is a counter associated with domain name strings that include a “

www”

string;

obtaining information from a web page associated with the domain; and

automatically calculating a score for the domain by a computer processor based upon the first counter and the information from the web page associated with the domain.

12. The method of claim 11, wherein the obtaining the information from the web page associated with the domain comprises:

obtaining link information from the web page; and

analyzing status information of network links corresponding to the link information.

13. The method of claim 12, wherein the analyzing the status information of the network links corresponding to the link information comprises searching for at least one of domain redirections, domain errors, mirror content, or commonly linked sites.

14. The method of claim 11, further comprising obtaining information from another web page that is linked to the domain.

15. The method of claim 11, further comprising:

analyzing characters of the one or more of the plurality of domain name strings; and

applying a weighting factor to the calculating the score for the domain based on the analyzing the characters of the one or more of the plurality of domain name strings.

16. The method of claim 11, wherein the calculating the score for the domain includes applying a quality factor based on a relationship between total links of the domain and responsive links of the domain.

17. The method of claim 11, further comprising:

determining a purpose of the domain; and

applying a weighting factor to the calculating the score for the domain based on the purpose that is determined.

18. The method of claim 11, further comprising:

determining a frequency at which information associated with the domain is updated; and

applying a weighting factor to the calculating the score for the domain based on the frequency that is determined.

19. The method of claim 11, further comprising:

comparing a first number of domain name strings counted by the first counter to a second number of domain name strings counted by the second counter; and

applying a weighting factor to a traffic score of at least one of the first counter or the second counter based on the comparison.

20. The method of claim 11, further comprising:

determining a number of external links to subdomains of the domain; and

applying a weighting factor to a traffic score of at least one of the separate counters based on the number of external links to the subdomains.