Systems and methods for viewer decision-based targeted commercials

• US 9,769,540 B2
• Filed: 06/05/2014
• Issued: 09/19/2017
• Est. Priority Date: 06/05/2014
• Status: Active Grant

• Current Assignee: Dish Technologies LLC (Dish Network Corporation)
• Original Assignee: Echostar Technologies LLC (Echostar Corporation)
• Inventors: Kummer, David
• Primary Examiner(s): Tran, Hai V
• Application Number:
  US14/297,279
• Publication Number:
  US 20150358687A1
• Time in Patent Office: 1,202 Days
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26233 involving content or additional data duration or size, e.g. length of a movie, size of an executable file
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Various arrangements for targeting advertising to a television viewer are presented. A user interface may be output for presentation that permits the television viewer to select from among a plurality of advertising options. One or more selections may be received from the television viewer from among the plurality of advertising options. A television program may be output for presentation to the television viewer. One or more commercials may be selected that match the one or more selections from among the plurality of advertising options. The one or more commercials that match the one or more selections from among the plurality of advertising options may be output for presentation during a first commercial break in the television program.

Claims

1. A method for targeting advertising to a television viewer, the method comprising:

receiving, by one or more tuners of a television receiver, a television program wherein the television program comprises one or more commercials breaks;

outputting, by the television receiver, for presentation a user interface that permits the television viewer to select from among a plurality of advertising options for a predetermined minimum number of selections to be made by the television viewer prior to starting playback, wherein;

each advertising option of the plurality of advertising options corresponds to a commercial category; and

the user interface in response to a number of selections by the television viewer provides an indicator that indicates an additional number of selections required to be made by the television viewer from among the plurality of advertising options prior to starting playback;

receiving, by the television receiver, one or more selections from the television viewer from among the plurality of advertising options;

outputting, by the television receiver, the television program received via the one or more tuners for presentation to the television viewer;

selecting one or more commercials that match the one or more selections from among the plurality of advertising options;

tuning, by the television receiver, a tuner of the one or more tuners to a particular transponder stream on which the one or more commercials are received by the television receiver;

storing, by the television receiver, the one or more commercials received by the television receiver that match the one or more selections such that the one or more commercials are stored locally by the television receiver;

calculating, by the television receiver, a total incentive value awarded by totaling points associated with previously received ratings; and

outputting, by the television receiver, the one or more commercials that are stored locally and that match the one or more selections from among the plurality of advertising options during a first commercial break in the television program, wherein the one or more commercials are output for presentation with a user input feedback region that;

requests a rating from the television viewer for the one or more commercials;

presents the total incentive value awarded based on the totaled points associated with the previously received ratings; and

presents a commercial break duration that is determined at least in part on the total incentive value.

2. The method for targeting advertising to the television viewer of claim 1, further comprising:

if the one or more selections from the television viewer have not been received when the television program begins, recording the television program while waiting for the one or more selections from the television viewer.

3. The method for targeting advertising to the television viewer of claim 1, wherein the user interface is output for presentation prior to the television program beginning to be output for presentation to the television viewer.

4. The method for targeting advertising to the television viewer of claim 3,

wherein storing, by the television receiver, the one or more commercials further comprises storing, by the television receiver, the one or more commercials to a non-transitory processor-readable storage medium, and outputting the one or more commercials comprises accessing the non-transitory processor-readable storage medium for the one or more commercials.

5. The method for targeting advertising to the television viewer of claim 1, wherein outputting of the television program for presentation to the television viewer occurs as a broadcast of the television program is received.

6. The method for targeting advertising to the television viewer of claim 1, wherein the user interface that permits the television viewer to select from among the plurality of advertising options is presented for a predefined amount of time, after which a default advertising option is selected.

7. The method for targeting advertising to the television viewer of claim 1, wherein the user interface is output for presentation at a beginning of the first commercial break occurring during the television program.

8. The method for targeting advertising to the television viewer of claim 1, further comprising:

for the one or more commercials, receiving, by the television receiver, from the television viewer, a rating;

determining, by the television receiver, that a threshold incentive value has been met by the calculated total incentive value awarded based on the received ratings; and

selecting, by the television receiver, based on determining that the threshold incentive value has been reached by the calculated total incentive value, a second duration from a group comprising a first duration and a second duration, wherein the second duration is shorter than the first duration; and

outputting a second commercial break of the second duration.

9. The method for targeting advertising to the television viewer of claim 1, wherein the one or more commercials that match the one or more selections are each shorter in duration as compared to one or more alternate commercials that would have been presented if the one or more selections were not received.

10. The method for targeting advertising to the television viewer of claim 1, wherein the one or more commercials that match the one or more selections are fewer in number and/or duration as compared to multiple alternate commercials that would have been presented if the one or more selections were not received.

11. The method for targeting advertising to the television viewer of claim 1, wherein the user input feedback region further presents an additional incentive value required to qualify for a second commercial break of a reduced duration.

12. The method for targeting advertising to the television viewer of claim 1, wherein a higher incentive value is awarded for a positive feedback provided by the television viewer than a negative feedback provided by the television viewer.

13. The method for targeting advertising to the television viewer of claim 1, wherein the plurality of advertising options for presentation in the user interface are determined based on a television channel on which the television program is broadcast.

14. A system for targeting advertising to a television viewer, the system comprising:

one or more processors; and

a memory communicatively coupled with and readable by the one or more processors and having stored therein processor-readable instructions which, when executed by the one or more processors, cause the one or more processors to;

receive, via one or more tuners, a television program wherein the television program comprises one or more commercials breaks;

output for presentation a user interface that permits the television viewer to select from among a plurality of advertising options, wherein each advertising option of the plurality of advertising options corresponds to a category of commercial, and the user interface in response to a number of selections by the television viewer provides an indicator that indicates an additional number of selections required to be made by the television viewer from among the plurality of advertising options prior to starting playback;

receive one or more selections from the television viewer from among the plurality of advertising options;

output the television program received via the one or more tuners for presentation to the television viewer;

select one or more commercials that match the one or more selections from among the plurality of advertising options;

receive the one or more commercials;

store the one or more commercials locally;

calculate a total incentive value awarded by totaling points associated with previously received feedback; and

output the one or more commercials that match the one or more selections from among the plurality of advertising options during a first commercial break in the television program, wherein at least one of the one or more commercials are output for presentation with a user input feedback region that;

requests feedback from the television viewer on the at least one of the one or more commercials; and

presents the total incentive value awarded based on the totaled points associated with the previously received feedback.

15. The system for targeting advertising to the television viewer of claim 14, wherein the processor-readable instructions, when executed, further cause the one or more processors to:

if the one or more selections from the television viewer have not been received when the television program begins, record the television program while waiting for the one or more selections from the television viewer.

16. The system for targeting advertising to the television viewer of claim 14, wherein the processor-readable instructions that, when executed, cause the one or more processors to output the user interface for presentation further causes the user interface to be output for presentation prior to the television program beginning to be output for presentation to the television viewer.

17. The system for targeting advertising to the television viewer of claim 14, wherein the processor-readable instructions that, when executed, cause the one or more processors to receive the one or more commercials comprise processor-readable instructions which, when executed, cause the one or more processors to:

receive, from a remote server, the one or more commercials via a streaming connection.

18. The system for targeting advertising to the television viewer of claim 14, wherein

outputting of the television program for presentation to the television viewer occurs as a broadcast of the television program is received.

19. The system for targeting advertising to the television viewer of claim 14, wherein the one or more commercials that match the one or more selections are each shorter in duration as compared to one or more alternate commercials that would have been presented if the one or more selections were not received.

20. The system for targeting advertising to the television viewer of claim 14, wherein the one or more commercials that match the one or more selections are fewer in number and/or duration as compared to multiple alternate commercials that would have been presented if the one or more selections were not received.

21. A non-transitory processor-readable medium for targeting advertising to a television viewer, comprising processor-readable instructions configured to cause one or more processors to:

receive, via one or more tuners, a television program wherein the television program comprises one or more commercials breaks;

output for presentation a user interface that permits the television viewer to select from among a plurality of advertising options, wherein each advertising option of the plurality of advertising options corresponds to a category of commercial;

receive one or more selections from the television viewer from among the plurality of advertising options;

output the television program received via the one or more tuners for presentation to the television viewer;

select one or more commercials that match the one or more selections from among the plurality of advertising options;

tune at least one of the one or more tuners to a particular transponder stream on which the one or more commercials are received;

store the one or more commercials locally;

output one or more commercials that match the one or more selections from among the plurality of advertising options during a first commercial break in the television program;

calculate a total incentive value awarded by totaling points associated with previously received ratings; and

output at least one of the one or more commercials with a user input feedback region that;

requests feedback from the television viewer on the at least one of the one or more commercials;

presents the total incentive value awarded based on the totaled points associated with the previously received ratings; and

presents information indicating additional feedback required to qualify for a second commercial break, wherein the second commercial break is shorter than the first commercial break.