System of acquiring shopper insights and influencing shopper purchase decisions
First Claim
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1. A system of tracking a shopper'"'"'s use of purchased products from a store, said system comprising:
- a shopper profile for each said shopper using said system;
an out-of-store communication network having an Internet connection;
a wireless transportable handheld end device attachable to said out-of-store communication network, the wireless transportable handheld end device including a product scanning device configured to be used outside of the store to scan readable media associated with each of said purchased products so as to produce scanned product data; and
a commerce server in operative communication with said wireless transportable handheld end device through said Internet and through said out-of-store communication network, whereby said commerce server receives a shopper'"'"'s feedback about said shopper'"'"'s use of said purchased products, said shopper'"'"'s feedback being transmitted by said shopper through said wireless transportable handheld end device and whereby said wireless transportable handheld end device is used by said shopper to receive information from said commerce server and to transmit information to said commerce server, wherein the product scanning device is further configured to scan product coupons to produce scanned coupon data.
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Abstract
Systems herein relate to acquiring shopper insights from home product use and influencing shoppers to make additional future purchases of products. Further, the invention relates to electronically communicating with the shopper at the second moment of truth to provide the shopper with one or more influential messages including, but not limited to product information, e-coupons, discounts, surveys, ingredients, ingredient suggestions, recipe suggestions, entertaining, consumer reports, shopping list suggestions, wish list suggestions, and inventory list suggestions.
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Citations
20 Claims
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1. A system of tracking a shopper'"'"'s use of purchased products from a store, said system comprising:
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a shopper profile for each said shopper using said system; an out-of-store communication network having an Internet connection; a wireless transportable handheld end device attachable to said out-of-store communication network, the wireless transportable handheld end device including a product scanning device configured to be used outside of the store to scan readable media associated with each of said purchased products so as to produce scanned product data; and a commerce server in operative communication with said wireless transportable handheld end device through said Internet and through said out-of-store communication network, whereby said commerce server receives a shopper'"'"'s feedback about said shopper'"'"'s use of said purchased products, said shopper'"'"'s feedback being transmitted by said shopper through said wireless transportable handheld end device and whereby said wireless transportable handheld end device is used by said shopper to receive information from said commerce server and to transmit information to said commerce server, wherein the product scanning device is further configured to scan product coupons to produce scanned coupon data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification