System for providing extensible location-based services
First Claim
1. A computer-implemented method comprising:
- detecting, by a mobile computing device, that the mobile computing device is located within one or more geographic regions that are associated with a restaurant;
automatically launching, by the mobile computing device and without being prompted by a user of the mobile computing device, an application in response to detecting that the mobile computing device is located within the one or more geographic regions, wherein the application is programmed to, at least, provide a user interface for placing orders with the restaurant;
determining, by the application that was launched by the mobile computing device in response to detecting that the mobile computing device is located within the one or more geographic regions that are associated with the restaurant, a particular order with the restaurant to suggest on the mobile computing device to the user based, at least in part, on previous orders placed by the user;
outputting, in the user interface of the application launched by the mobile computing device in response to detecting that the mobile computing device is located within the one or more geographic regions that are associated with the restaurant, (i) information that identifies the particular order with the restaurant determined by the application to suggest on the mobile computing device to the user based, at least in part, on the previous orders placed by the user and (ii) a selectable graphical feature associated with the particular order, wherein the application is programmed to automatically place the particular order with the restaurant in response to user selection of the selectable graphical feature;
receiving, at the user interface of the application, user input that indicates a selection of the selectable feature; and
providing, by the application running on the mobile computing device and in response to receiving the user input that indicates the selection of the selectable graphical feature, an order request to a computer system, wherein the order request comprises a request to place the particular order with the restaurant for fulfillment on behalf of the user of the mobile computing device.
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Abstract
A system for providing location-based services to a mobile device regularly determines the location of the mobile device. Using the location of the device, the system queries a database of virtual geographic regions to determine if the location of the mobile device falls within one or more of the virtual geographic regions. The virtual geographic regions correspond to service entities that have purchased, rented, leased, or otherwise acquired the virtual geographic regions. The virtual geographic regions cover a certain area of a map. If the mobile device is within a virtual geographic region, the system notifies the mobile device. A location-based services application installed on the mobile device launches an applet for the entity that acquired the virtual geographic region within which the mobile device is located. When the mobile device is located within multiple overlapping virtual geographic regions, the system generates a prioritization scheme that defines which of the corresponding service entities should be displayed on the mobile device, and in what order the service entities should be displayed.
166 Citations
19 Claims
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1. A computer-implemented method comprising:
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detecting, by a mobile computing device, that the mobile computing device is located within one or more geographic regions that are associated with a restaurant; automatically launching, by the mobile computing device and without being prompted by a user of the mobile computing device, an application in response to detecting that the mobile computing device is located within the one or more geographic regions, wherein the application is programmed to, at least, provide a user interface for placing orders with the restaurant; determining, by the application that was launched by the mobile computing device in response to detecting that the mobile computing device is located within the one or more geographic regions that are associated with the restaurant, a particular order with the restaurant to suggest on the mobile computing device to the user based, at least in part, on previous orders placed by the user; outputting, in the user interface of the application launched by the mobile computing device in response to detecting that the mobile computing device is located within the one or more geographic regions that are associated with the restaurant, (i) information that identifies the particular order with the restaurant determined by the application to suggest on the mobile computing device to the user based, at least in part, on the previous orders placed by the user and (ii) a selectable graphical feature associated with the particular order, wherein the application is programmed to automatically place the particular order with the restaurant in response to user selection of the selectable graphical feature; receiving, at the user interface of the application, user input that indicates a selection of the selectable feature; and providing, by the application running on the mobile computing device and in response to receiving the user input that indicates the selection of the selectable graphical feature, an order request to a computer system, wherein the order request comprises a request to place the particular order with the restaurant for fulfillment on behalf of the user of the mobile computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A mobile computing device comprising:
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one or more processors; and memory storing instructions that, when executed, cause the one or more processors to; detect that the mobile computing device is located within one or more geographic regions that are associated with a restaurant; and automatically launch, without being prompted by a user of the mobile computing device, an application in response to detecting that the mobile computing device is located within the one or more geographic regions; wherein the application that is launched by the mobile computing device in response to detecting that the mobile computing device is located within the one or more geographic regions that are associated with the restaurant is programmed to; determine a particular order with the restaurant to suggest on the mobile computing device to the user based, at least in part, on previous orders placed by the user, output, in a user interface, (i) information that identifies the particular order with the restaurant determined by the application to suggest on the mobile computing device to the user based, at least in part, on the previous orders placed by the user and (ii) a selectable graphical feature associated with the particular order, wherein the application is programmed to automatically place the particular order with the restaurant in response to user selection of the selectable graphical feature, receiving, at the user interface, user input that indicates a selection of the selectable feature, and providing, in response to receiving the user input that indicates the selection of the selectable graphical feature, an order request to a computer system, wherein the order request comprises a request to place the particular order with the restaurant for fulfillment on behalf of the user of the mobile computing device. - View Dependent Claims (15, 16, 17, 18)
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19. A non-transitory computer-readable medium storing instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:
detecting, by a mobile computing device, that the mobile computing device is located within one or more geographic regions that are associated with a restaurant; automatically launching, by the mobile computing device and without being prompted by a user of the mobile computing device, an application in response to detecting that the mobile computing device is located within the one or more geographic regions, wherein the application is programmed to, at least, provide a user interface for placing orders with the restaurant; determining, by the application that was launched by the mobile computing device in response to detecting that the mobile computing device is located within the one or more geographic regions that are associated with the restaurant, a particular order with the restaurant to suggest on the mobile computing device to the user based, at least in part, on previous orders placed by the user; outputting, in the user interface of the application launched by the mobile computing device in response to detecting that the mobile computing device is located within the one or more geographic regions that are associated with the restaurant, (i) information that identifies the particular order with the restaurant determined by the application to suggest on the mobile computing device to the user based, at least in part, on the previous orders placed by the user and (ii) a selectable graphical feature associated with the particular order, wherein the application is programmed to automatically place the particular order with the restaurant in response to user selection of the selectable graphical feature; receiving, at the user interface of the application, user input that indicates a selection of the selectable feature; and providing, by the application running on the mobile computing device and in response to receiving the user input that indicates the selection of the selectable graphical feature, an order request to a computer system, wherein the order request comprises a request to place the particular order with the restaurant for fulfillment on behalf of the user of the mobile computing device.
Specification