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Using a polygon to select a geolocation

  • US 9,774,696 B1
  • Filed: 02/08/2013
  • Issued: 09/26/2017
  • Est. Priority Date: 02/08/2013
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a processor configured to;

    receive, from a user, user input including target geographical information;

    determine, based at least in part on the received user input, one or more polygons corresponding to the target geographical information;

    map one or more user devices onto a set of polygons of the determined one or more polygons, the set of polygons selected from the determined polygons based, in part on, one or more audience segment criteria, the one or more audience segment criteria including at least a location, a time period in which the one or more user devices were previously associated with the location, and a tag associated with the one or more user devices specified by the user;

    provide, for display to the user, at least one of the determined polygons and an indication of a segment of user devices that were located within a geographical region inside the determined polygon, the segment of user devices comprising an audience segment defined by the one or more audience segment criteria;

    provide, for display to the user, a preview of the audience segment including one or more demographic statistics about the segment of user devices located within the geographical region inside at least one of the determined polygons;

    transmit, in response to a received confirmation of the at least one polygon, content to an audience comprising a segment of user devices that were located within the geographical region inside the determined polygon; and

    a memory coupled to the processor and configured to provide the processor with instructions.

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