Systems and methods for online publishing and content syndication

• US 9,779,067 B2
• Filed: 08/28/2013
• Issued: 10/03/2017
• Est. Priority Date: 02/28/2011
• Status: Active Grant

• Current Assignee: Yieldmo, Inc.
• Original Assignee: Yieldmo, Inc.
• Inventors: Pettitt, John Philip, McKinley, Katerine Elizabeth, McElreavy, Timothy Sean
• Primary Examiner(s): Vargas, Ariel Mercado
• Application Number:
  US14/012,066
• Publication Number:
  US 20140006931A1
• Time in Patent Office: 1,497 Days
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A system and method of republishing and syndicating digital content for use by consumer readers, comprising allowing a publisher to register with a syndication engine, to indicate content that the publisher wishes to make available for syndication, and to indicate at least one monetization model for the content. Upon registering with the syndication engine, transmitting a republish control for the publisher to embed in the content. Upon a republisher requesting to view content from the publisher, causing the publisher to transmit the content, including the republish control, to the republisher. If the republisher desires to republish the content, allowing the republisher to select the republish control. Causing transmission of a republish request to the syndication engine in response to selection of the republish control. Then transmitting a unique embed code to the republisher for embedding into a republisher webpage to facilitate republishing of the content from the publisher.

Claims

1. A method of republishing and syndicating digital content, comprising:

registering a publisher with a syndication engine;

in response to receiving, from the publisher;

an indication of content available for syndication at the syndication engine;

the content comprising original media originating with the publisher and a digital advertisement in-line with the original media, linking the original media and the digital advertisement to a unique embed code;

in response to registering the publisher with the syndication engine, transmitting a republish control for the publisher to embed in the content;

upon receipt of a request to view the content from a republisher;

triggering the publisher to transmit the content and the republish control to the republisher;

prompting transmission of a request to republish the content to the syndication engine in response to selection of the republish control by the republisher;

at the syndication engine, transmitting the unique embed code to the republisher for embedding into a republisher webpage in-line with secondary content within the republisher webpage;

at a first time, triggering insertion of the original media and the digital advertisement in-line with the original media into an instance of a publisher webpage associated with the publisher;

at a second time, triggering insertion of the original media and the digital advertisement in-line with the original media into an instance of the republisher webpage loaded into a client web browser based on presence of the unique embed code in the republisher webpage;

serving analytics code for the digital advertisement to the computing device;

returning an impression of the digital advertisement recorded by the analytics code to the publisher for summation with impressions of the digital advertisement recorded at the publisher webpage;

retrieving a monetization model defining distribution of advertising revenue for impressions of the digital advertisement, viewed within the content inserted into the republisher webpage, between the publisher and the republisher; and

applying the monetization model to impressions of the digital advertisement viewed within the content inserted into the republisher webpage.

2. The method of claim 1, wherein triggering the publisher to transmit the content and the republish control to the republisher comprises triggering the publisher to transmit the content and the republish control to the republisher in response to receipt of the republish request specifying the identity of the republisher and the content on the republisher webpage.

3. The method of claim 1, further comprising receiving, from the republisher, selection of a licensing option for the content prior to transmitting the unique embed code to the republisher.

4. The method of claim 1, wherein triggering insertion of the original media and the digital advertisement in-line with the original media into the instance of the republisher webpage loaded into the client web browser comprises:

triggering the syndication engine to transmit the content to the client web browser for insertion into the instance of the republisher webpage in response to receipt of the unique embed code from the client web browser.

5. The method of claim 4, further comprising prompting client web browser to reformat the original media and the digital advertisement according to a format of the instance of the republisher webpage within the client web browser.

6. The method of claim 1, wherein transmitting the unique embed code to the republisher comprises, in response to receiving a republication request, generating the embed code that uniquely identifies the republisher and the content for republishing;

and wherein transmitting the unique embed code to the republisher for embedding into the republisher webpage comprises approving republication of the content on the republisher webpage based on an identity of the republisher identified in the unique embed code.

7. The method of claim 6, wherein approving republication of the content on the republisher webpage comprises removing portions of data from the content based on a permission defined by the publisher.

8. The method of claim 6, wherein approving republication of the content on the republisher webpage comprises approving republication of the content on the republisher webpage in response to a threshold number of approved republication instances for the content exceeding a current count of republication instances of the content.

9. A method comprising:

at a syndication engine, receiving, from a republisher, a selection of original content for republication on a republisher webpage hosted by the republisher, the original content published on a publisher webpage hosted by a publisher;

confirming availability of a first digital advertisement for republication with the original content on the republisher webpage based on permissions associated with publisher webpage, the first digital advertisement contained within the publisher webpage in-line with the original content;

generating an embed code linking the original content to the republisher webpage;

in response to availability of the first digital advertisement for republication with the original content on the republisher webpage, associating the first digital advertisement with the embed code to preserve placement of the first digital advertisement in-line with the original content outside of the publisher webpage;

at a first time, triggering insertion of the original content and the first digital advertisement in-line with the original content into an instance of a publisher webpage associated with the publisher;

at a second time, in response to receipt of the embed code from a computing device executing a client web browser requesting access to the republisher webpage;

triggering return of the original content to the computing device for display adjacent secondary content within the republisher webpage rendered in the client web browser, the secondary content affiliated with the republisher;

removing a second digital advertisement marked for exclusion by the publisher from the original content; and

triggering return of media remaining in the first digital advertisement to the computing device for display with the original content within the republisher webpage rendered in the client web browser.

10. The method of claim 9, further comprising reformatting the media remaining in the original content and the first digital advertisement into a single iframe for republication at the republisher webpage viewed on the computing device.

11. The method of claim 9, wherein triggering return of the original content and the first digital advertisement to the computing device comprises inserting an attribution block in-line with the original content and the first digital advertisement and triggering return of the original content, the first digital advertisement, and the attribution block to the computing device, the attribution block comprising a link to the publisher webpage.

12. The method of claim 9, further comprising returning a link to the original content on the publisher webpage in response to blockage of the original content by a second computing device executing a second client web browser requesting access to the republisher webpage.

13. The method of claim 9, wherein triggering return of the original content and the first digital advertisement to the computing device comprises serving analytics code for the first digital advertisement with the first digital advertisement to the computing device;

and further comprising returning an impression of the first digital advertisement recorded by the analytics code to the publisher for summation with impressions of the first digital advertisement recorded at the publisher webpage.

14. The method of claim 9, wherein triggering return of the original content and the first digital advertisement to the computing device comprise republishing the original content and the first digital advertisement in-line with the original content adjacent the secondary content within the republisher webpage, the secondary content comprising a second advertisement affiliated with the republisher webpage.

15. The method of claim 9, wherein triggering return of the original content to the computing device comprises serving the original content containing a visual placeholder for the first digital advertisement to the computing device for rendering within the republisher webpage;

and wherein triggering return of the first digital advertisement to the computing device comprises serving the first digital advertisement to the computing device for insertion into the visual placeholder.