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Method and system for optimum placement of advertisements on a webpage

  • US 9,779,414 B2
  • Filed: 09/14/2012
  • Issued: 10/03/2017
  • Est. Priority Date: 04/02/1999
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method of providing placement of a plurality of graphical objects on a page accessible by a user, each graphical object of the plurality of graphical objects including graphic and text symbols, the page having positions for receipt of the objects, each object having at least one of a link to information, the link being invoked by an event identifying the object by a computer pointing device, the method comprising the steps of:

  • at a data processing system configured for data communication with user computing systems,collecting and storing in a memory information about interaction by the user computing systems with web pages communicated to the user computing systems;

    analyzing the stored information about interaction to differentiate among particular users having stored interaction information stored in the memory;

    based on the analysis, defining two or more data storage bins in the memory and defining boundaries among the two or more data storage bins;

    based on the information about interaction, storing in respective data storage bins in the memory performance data associated with the likelihood of the event occurring for each object;

    retrieving the performance data;

    calculating the likelihood the event will occur; and

    arranging the plurality of graphical objects relative to one another on the page according to the calculated likelihood.

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