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Method and system for optimum placement of advertisements on a webpage

  • US 9,779,415 B2
  • Filed: 09/14/2012
  • Issued: 10/03/2017
  • Est. Priority Date: 04/02/1999
  • Status: Expired due to Fees
First Claim
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1. A media system accessible over a network, the media system comprising:

  • a user interface circuit implemented by a server computer and accessible by a plurality of user computers operated by a plurality of users over the network and operative to respond to user requests for web pages, the user requests received at the user interface circuit over the network from respective user computers of the plurality of user computers, and the user interface circuit further operative to provide information for web pages to be provided to the respective user computers of the plurality of users, the server computer programmed with an advertisement placement function operative toretrieve stored past performance information collected by the media system about respective advertisements when the respective advertisements were previously arranged on web pages in response to previous received user requests, the past performance information being indicative of user response to the respective advertisements when the respective advertisements were previously arranged on web pages and provided to user computers, andarrange a plurality of advertisements on the provided web pages based on the past performance information for the plurality of advertisements;

    an ad performance database in data communication with the server computer to store the past performance information for the advertisements; and

    an ad performance interface circuit implemented by a server computer and in data communication with the ad performance database, the ad performance interface circuit being accessible over the network by an advertiser computer operated by an advertiser, the ad performance interface circuit operative to receive performance monitoring requests from an advertiser computer operated by an advertiser and in response to a received performance monitoring request to provide advertisement performance information to the advertiser.

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