Systems and methods for observing the movements of passengers on conveying devices

• US 9,779,420 B2
• Filed: 10/20/2014
• Issued: 10/03/2017
• Est. Priority Date: 10/20/2014
• Status: Active Grant

• Current Assignee: Bernada Limited
• Original Assignee: Bernada Limited
• Inventors: Lam, Hon Sang
• Primary Examiner(s): Long, Meredith A
• Application Number:
  US14/519,012
• Publication Number:
  US 20160110769A1
• Time in Patent Office: 1,079 Days
• Field of Search: None
• CPC Class Codes: B66B 23/12 Steps
• CPC Class Codes: B66B 31/00 Accessories for escalators, or moving walkways, e.g. for sterilising or cleaning for safety B66B29/00
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

According to the embodiments of the invention, methods and apparatuses are used for observing the movements of passengers on transport conveyors and presenting advertisements thereon. Steps on an escalator or other conveyer employ touch screens and/or detectors which determine the brand & style of a shoe placed on the step. An image-forming module projects advertisements and other media content onto a transparent glass surface that is viewable by the passengers. The media content is selectively displayed based on the brand and/or style of passengers'"'"' shoes. Passengers may interact with the media content via the touch screen by carrying out gestures with their feet. Passenger interest in certain ads is detectable and may be used for consumer research purposes.

Claims

1. An observation system to observe passengers on a conveying device to draw attention from the passengers while travelling on the conveying device based on detected interests of the passengers, comprising:

a set of contiguous, movable conveying steps, each with a touch screen sensitive to footsteps, wherein each conveying step can carry a passenger to travel from a starting position to a destination;

a shoe detector associated with each of the movable conveying steps, wherein a style and a brand of shoes worn by the passengers on the movable conveying steps is detectable;

an image-forming module configured to provide media content which can be displayed to the passenger by a first touchscreen, wherein the media content is generated based on the style and brand of the shoes as detected by the shoe detector;

an interest detector for estimating a level of interest of passengers based on head movements and amount of time facing towards the media content; and

if the media content has drawn a threshold amount of interest from a particular passenger, as detected by an interest detector, further detailed information regarding the media content is generated and displayed to the particular passenger; and

if little interest has been drawn by the particular passenger as detected by the interest detector, another piece of media content with similar styles or brands of shoes is generated and displayed to the particular passenger by the first touch screen.

2. The observation system of claim 1, wherein the first touch screen is manipulated by the particular passenger.

3. The observation system of claim 2, wherein the manipulation comprises selecting another piece of media for display by the first touch screen by using a foot to interact with a second touch screen.

4. The observation system of claim 1 further comprising:

a mobile device carried by each of the passengers on which the media content generated by the image-forming module is viewable by the passengers while travelling on the conveying steps.

5. The observation system of claim 4, further comprising:

one or more sensors accompanying a second touchscreen and capable of detecting foot gestures performed by the passenger, wherein another piece of media is selectable to be displayed by a passenger using a particular foot gesture to interact with the second touch screen.

6. An observation system to observe passengers on a conveying device to draw attentions from the passengers while travelling on the conveying device based on detected interests of the passengers, comprising:

a set of contiguous, movable conveying steps, each with a touch screen sensitive to footsteps, wherein each conveying step can carry a passenger to travel from a starting position to a destination;

a shoe detector associated with each of the movable conveying steps, where style and brand of shoes worn by the passengers on the movable conveying steps can be detected;

an image-forming module configured to provide media content which can be displayed to the passenger by a touch screen, wherein the media content is generated after preferred style, size, and brand of the shoes as detected by the shoe detector;

if a certain piece of media content has drawn considerable amount of interests from a particular passenger, as detected by an interest detector that can detect level of interest based on head movements and amount of time staying on the media content by the particular passenger, further detailed information regarding the current piece of media content would be generated and displayed to the particular passenger;

otherwise, if little interests have been drawn by the particular passenger, as detected by the interest detector, another piece of media content with similar styles or brands of shoes would be generated and displayed to the particular passenger by the touch screen allowing the particular passenger to select the another piece of media for display by the touch screen when using a foot to interact with a second touch screen; and

a face recognition device included in the touch screen to record face profiles of the particular passenger in order to build up a customer profile by including the face profiles and the certain piece of media content that has drawn considerable amount of interests from the particular passenger, wherein the particular passenger can be recognized instantly during a subsequent visit when combining the face profiles and the size of the shoes of the particular customer.