Methods and apparatus for metering media feeds in a market
First Claim
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1. A media monitoring method, comprising:
- extracting, by executing an instruction with a processor, a primary code from metering data received from a media presentation location, the metering data associated with media presented at the media presentation location, the primary code identifying a first market having a plurality of regional networks;
extracting, by executing an instruction with the processor, a first breakout code, different than the primary code, from the metering data, the primary code and the first breakout code hidden in an audio portion of the media, the first breakout code one of a plurality of breakout codes, respective breakout codes being associated with respective regional networks in the first market;
identifying, by executing an instruction with the processor, first media associated with the primary code;
identifying, by executing an instruction with the processor, a first regional network associated with the first breakout code; and
storing, by executing an instruction with the processor, information crediting the first media as being presented on the first regional network; and
reducing a load on the processor by not calculating an ambiguity error correction during the crediting.
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Abstract
Methods and apparatus for metering media feeds in a market are disclosed. An example method includes extracting a primary code from metering data received from a media presentation location. Extracting a breakout code, different than the primary code, from the metering data. Identifying, by executing an instruction with a processor, first media associated with the primary code. Identifying, by executing an instruction with the processor, a first regional network associated with the breakout code. Storing, by executing an instruction with the processor, information indicating that the first media was presented on the first regional network.
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Citations
20 Claims
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1. A media monitoring method, comprising:
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extracting, by executing an instruction with a processor, a primary code from metering data received from a media presentation location, the metering data associated with media presented at the media presentation location, the primary code identifying a first market having a plurality of regional networks; extracting, by executing an instruction with the processor, a first breakout code, different than the primary code, from the metering data, the primary code and the first breakout code hidden in an audio portion of the media, the first breakout code one of a plurality of breakout codes, respective breakout codes being associated with respective regional networks in the first market; identifying, by executing an instruction with the processor, first media associated with the primary code; identifying, by executing an instruction with the processor, a first regional network associated with the first breakout code; and storing, by executing an instruction with the processor, information crediting the first media as being presented on the first regional network; and reducing a load on the processor by not calculating an ambiguity error correction during the crediting. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A media monitoring apparatus, comprising:
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a code analyzer to extract a primary code from metering data received from a media presentation location, the metering data associated with media presented at the media presentation location, the code analyzer to identify first media associated with the primary code, the primary code identifying a first market having a plurality of regional networks; a breakout analyzer to extract a first breakout code, different from the primary code, from the metering data and to identify a first regional network associated with the first breakout code, the primary code and the first breakout code hidden in an audio portion of the media presented at the media presentation location, the first breakout code one of a plurality of breakout codes, respective breakout codes being associated with respective regional networks in the first market; and a media creditor to credit the first media by indicating that the first media was presented on the first regional network and reduce a processing load by not calculating an ambiguity error correction during the crediting, at least one of the code analyzer, the breakout analyzer or the media creditor including hardware. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable storage medium comprising instructions that, when executed, cause a processor to at least:
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extract a primary code from metering data received from a media presentation location, the metering data associated with media presented at the media presentation location, the primary code identifying a first market having a plurality of regional networks; extract a first breakout code, different than the primary code, from the metering data, the primary code and the first breakout code hidden in an audio portion of the media, the first breakout code one of a plurality of breakout codes, respective breakout codes being associated with respective regional networks in the first market; determine first media associated with the primary code; determine a first regional network associated with the first breakout code; and store information crediting the first media as being presented on the first regional network and reduce a load on the machine by crediting the first media without calculating an ambiguity error correction during the crediting. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification