Tracking user interaction from a receiving device
First Claim
Patent Images
1. A method for audience metering, comprising:
- receiving audiovisual content by a television receiver, the audiovisual content corresponding to a television program;
receiving data relating to the audiovisual content by the television receiver on a separate transmission stream from the audiovisual content that has packets tagged with a packet identifier that indicates the separate transmission stream and its contents are associated with the audiovisual content;
determining, by the television receiver, a time at which the audiovisual content is being output by the television receiver for display;
determining, by the television receiver, whether a portion of the audiovisual content includes a matrix code;
consequent to determining that the portion of the audiovisual content does not include the matrix code, creating, by the television receiver, at least one matrix code from the data relating to the audiovisual content so that the at least one matrix code comprises temporal data that corresponds to a time determined by the television receiver at which the at least one matrix code is output from the television receiver for presentation during presentation of the television program; and
outputting, by the television receiver, the audiovisual content and the at least one matrix code to display the at least one matrix code overlaid on the audiovisual content.
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Accused Products
Abstract
Measuring and tracking user interaction with a television receiver, such as a set top box or cable box. The television receiver may create and display a matrix code that includes temporal information, user identification information, geographic information, and/or a user selection. The matrix code may be captured by a matrix reading device and transmitted to a monitoring entity. Optionally, the matrix reading device may decode the matrix code and transmit associated data to the monitoring entity. The monitoring entity may use the code or data to track and distinguish between user interactions at different points in time.
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Citations
19 Claims
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1. A method for audience metering, comprising:
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receiving audiovisual content by a television receiver, the audiovisual content corresponding to a television program; receiving data relating to the audiovisual content by the television receiver on a separate transmission stream from the audiovisual content that has packets tagged with a packet identifier that indicates the separate transmission stream and its contents are associated with the audiovisual content; determining, by the television receiver, a time at which the audiovisual content is being output by the television receiver for display; determining, by the television receiver, whether a portion of the audiovisual content includes a matrix code; consequent to determining that the portion of the audiovisual content does not include the matrix code, creating, by the television receiver, at least one matrix code from the data relating to the audiovisual content so that the at least one matrix code comprises temporal data that corresponds to a time determined by the television receiver at which the at least one matrix code is output from the television receiver for presentation during presentation of the television program; and outputting, by the television receiver, the audiovisual content and the at least one matrix code to display the at least one matrix code overlaid on the audiovisual content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for tracking audiovisual content viewing habits, comprising:
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receiving the audiovisual content by a television receiver, the audiovisual content corresponding to a television program; receiving data related to the audiovisual content by the television receiver; digitally storing the audiovisual content; receiving a command to play the stored audiovisual content; in response to the command, determining by the television receiver a time and date at which the audiovisual content is being output for display from the television receiver; consequent to determining that a portion of the audiovisual content does not include a matrix code, generating, by the television receiver, at least one matrix code containing a data set, the data set including temporal data that corresponds to the time and date determined by the television receiver at which the audiovisual content is being displayed; and outputting the at least one matrix code to a display device for display; wherein the at least one matrix code and the data set is used by a monitoring party to determine the time at which the audiovisual content is replayed. - View Dependent Claims (9)
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10. A method for tracking content viewing, comprising:
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transmitting content across a first network to a television receiver; receiving at least one matrix code associated with the content across a second network; processing the at least one matrix code to obtain a time at which the content was output for display by the television receiver and an identifier associated with the content, wherein the time at which the content was output for display by the television receiver is different than a broadcast time of the content, wherein the at least one matrix code is based on at least one matrix code generated by the television receiver consequent to the television receiver determining that a portion of the content did not include a matrix code, and wherein the at least one matrix code comprises temporal data that corresponds to the time at which the content was output for display; and using the time and identifier to track viewing of the content. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification