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Methods and apparatus to measure brand exposure in media streams

  • US 9,785,840 B2
  • Filed: 01/15/2016
  • Issued: 10/10/2017
  • Est. Priority Date: 11/09/2007
  • Status: Active Grant
First Claim
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1. An apparatus to measure brand identifier appearance in media streams, the apparatus comprising:

  • a brand identifier detector to compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream;

    a measure and tracking module to weight and combine respective locations of the first brand identifier as detected in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier, the respective locations of the first brand identifier being weighted by respective durations of exposure of the first brand identifier at the respective locations; and

    a report generator to report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier.

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