Methods and apparatus to measure brand exposure in media streams
First Claim
1. An apparatus to measure brand identifier appearance in media streams, the apparatus comprising:
- a brand identifier detector to compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream;
a measure and tracking module to weight and combine respective locations of the first brand identifier as detected in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier, the respective locations of the first brand identifier being weighted by respective durations of exposure of the first brand identifier at the respective locations; and
a report generator to report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier.
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Abstract
Methods and apparatus to measure brand exposure in media streams are disclosed. An example apparatus disclosed herein includes a brand identifier detector to compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream. The example apparatus also includes a measure and tracking module to combine respective locations of the first brand identifier in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier. The example apparatus further includes a report generator to report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier.
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Citations
17 Claims
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1. An apparatus to measure brand identifier appearance in media streams, the apparatus comprising:
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a brand identifier detector to compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream; a measure and tracking module to weight and combine respective locations of the first brand identifier as detected in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier, the respective locations of the first brand identifier being weighted by respective durations of exposure of the first brand identifier at the respective locations; and a report generator to report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier. - View Dependent Claims (2, 3, 4, 5)
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6. A method to measure brand identifier appearance in media streams, the method comprising:
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comparing, by executing an instruction with a processor, first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream; weighting and combining, by executing an instruction with the processor, respective locations of the first brand identifier as detected in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier, the respective locations of the first brand identifier being weighted by respective durations of exposure of the first brand identifier at the respective locations; and reporting, by executing an instruction with the processor, appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A computer readable storage device or storage disk comprising computer readable instructions which, when executed, cause a processor to at least:
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compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream; weight and combine respective locations of the first brand identifier as detected in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier, the respective locations of the first brand identifier being weighted by respective durations of exposure of the first brand identifier at the respective locations; and report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification