System and method for targeted marketing and consumer resource management
First Claim
1. A method of gift card exchange performed by an enterprise infrastructure comprising one or more processors and non-transitory computer readable memory storing executable instructions, the one or more processors executing the executable instructions to cause the enterprise infrastructure to perform the method comprising:
- receiving from a network terminal, a request to exchange a first gift card, wherein the first gift card is associated with a first retailer, associated with a first gift card account, associated with a first consumer account prior to the request to exchange, and which is accessible via Internet and administered by the enterprise infrastructure;
determining a value associated with the first gift card;
obtaining a value associated with at least a second gift card, wherein the second gift card is associated with a second retailer, associated with a second gift card account, associated with a second consumer account prior to the request to exchange, and which is accessible via the Internet and administered by the enterprise infrastructure; and
digitally exchanging at least a portion of the value associated with the first gift card for the value associated with the second gift card, wherein thereafter the value associated with the second gift card is transferred to be associated with the first consumer account and the value associated with the first gift card is disassociated with the first consumer account.
8 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.
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Citations
13 Claims
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1. A method of gift card exchange performed by an enterprise infrastructure comprising one or more processors and non-transitory computer readable memory storing executable instructions, the one or more processors executing the executable instructions to cause the enterprise infrastructure to perform the method comprising:
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receiving from a network terminal, a request to exchange a first gift card, wherein the first gift card is associated with a first retailer, associated with a first gift card account, associated with a first consumer account prior to the request to exchange, and which is accessible via Internet and administered by the enterprise infrastructure; determining a value associated with the first gift card; obtaining a value associated with at least a second gift card, wherein the second gift card is associated with a second retailer, associated with a second gift card account, associated with a second consumer account prior to the request to exchange, and which is accessible via the Internet and administered by the enterprise infrastructure; and digitally exchanging at least a portion of the value associated with the first gift card for the value associated with the second gift card, wherein thereafter the value associated with the second gift card is transferred to be associated with the first consumer account and the value associated with the first gift card is disassociated with the first consumer account. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification