Content syndication in web-based media via ad tagging

• US 9,785,980 B2
• Filed: 07/22/2015
• Issued: 10/10/2017
• Est. Priority Date: 05/08/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Harding, John M., Doig, Jeremy
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): ANDRAMUNO, FRANKLIN S
• Application Number:
  US14/806,451
• Publication Number:
  US 20150324869A1
• Time in Patent Office: 811 Days
• Field of Search: 725 14, 725 22, 725 34
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

Methods and systems for providing advertisements for inclusion in video content. In one embodiment, a video is formatted into a specific format for advertising purposes. The format describes a standard for advertisement placement opportunities within a video in which a client device may select advertisements for display during these opportunities.

Claims

1. A computer-implemented method for displaying advertisements in a video on a client device, the method comprising:

transmitting, by the client device, a request for the video to a server;

receiving the video at the client device from the server responsive to transmitting the request, the video including a plurality of advertisement insertion points;

identifying, by the client device, the advertisement insertion points included in the video, each advertisement insertion point describing attributes for selection of an advertisement to be inserted into the video at the advertisement insertion point;

responsive to the client device operating offline, selecting, by the client device, an advertisement from a plurality of candidate advertisements available for display at each advertisement insertion point according to the described attributes; and

displaying, by the client device, the advertisements selected by the client device at the advertisement insertion points.

2. The computer-implemented method of claim 1, wherein the attributes for each advertisement insertion point describe at least one of a priority of advertisement formats for display at the advertisement insertion point, a maximum number of advertisements that can be inserted at the advertisement insertion point, an order in which an advertisement from a plurality of advertisements is to be displayed at the advertisement insertion point, or a frequency with which each of the plurality of advertisements are displayed at the advertisement insertion point.

3. The computer-implemented method of claim 2, wherein the described order varies between a first and a second playing of the video at the client device.

4. The computer-implemented method of claim 1, wherein selecting the advertisement from the plurality of candidate advertisements available for display at each the advertisement insertion point comprises selecting the advertisements from a collection of advertisements included with the video responsive to the client device operating offline.

8. The computer-implemented method of claim 1, wherein each of the plurality of advertisements has an associated advertisement tag specifying parameters related to how to display the advertisement on the client device.

9. The computer-implemented method of claim 8, wherein each advertisement tag further specifies one or more different types of user interactions with the advertisement that is associated with the advertisement tag for the client device to monitor during display of the advertisement if the advertisement is selected by the client device and to report monitored user interactions that occur during the display of the advertisement.

10. The computer-implemented method of claim 9 further comprising:

measuring interactions with the advertisements by the user based on the advertisement tags associated with the advertisements; and

generating a report that describes the interactions with the advertisements for compensation purposes.

11. The computer-implemented method of claim 10, further comprising:

monitoring for availability of a connection to an advertisement service;

responsive to the availability of the connection, transmitting the report to the advertisement service associated with the advertisements; and

responsive to the client device lacking the connection to the advertisement service, continuing monitoring for availability of the connection to the advertisement service.

12. The computer-implemented method of claim 8, wherein displaying the advertisements comprises:

for each advertisement, analyzing the parameters related to how to display the advertisement specified in the advertisement tag; and

displaying each advertisement in the video according to the parameters relating to display of each advertisement.

13. The computer-implemented method of claim 9, wherein the one or more types of user interactions include at least one of a length of time an advertisement is displayed to the user, a number of views of the advertisement by the user, a percentage of time that an advertisement is viewed in the video by a user relative to a total possible display time of the advertisement, or clicking of a hyperlink within an advertisement.

14. The computer-implemented method of claim 10, further comprising:

validating a digital signature of the video to verify that the advertisement tags are not altered by a malicious user; and

logging whether the advertisement tags are altered.

15. The computer-implemented method of claim 14, wherein the report further comprises information describing whether the advertisement tags have been altered.

5. The computer-implemented method of 1, wherein the client device operates offline based on the client device lacking a connection to at least one of the server or an advertisement server.

6. The computer-implemented method of claim 5, further comprising:

responsive to availability of the connection between the client device and the advertisement server, fetching a plurality of advertisements to display within the video from the advertisement service to replace the plurality of candidate advertisements from the collection of advertisements included with the video.

7. The computer-implemented method of claim 5, further comprising:

responsive to network connectivity;

requesting, by the client device, a plurality of advertisements from the advertisement service;

receiving, by the client device, the plurality of advertisements from the advertisement service; and

inserting, by the client device, one or more advertisements from the plurality of advertisements into the video at the plurality of advertisement insertion points.

16. A computer-implemented method for providing video advertisements to a client device, the method executed by a computer and comprising:

receiving a request for a video from a client device, the video including a plurality of advertisement insertion points, each advertisement insertion point describing attributes for selection of advertisements to be inserted into the video at the advertisement insertion point;

selecting, by a computer server, advertisements to be inserted by the client device at each of the advertisement insertion points according to the described attributes responsive to the client device operating offline;

inserting the selected advertisements into the video; and

providing the video to the client device, the video including the advertisement insertion points describing the attributes for selection of advertisements to be inserted into the video and the advertisements for display at the advertisement insertion points responsive to the client device operating offline.

17. The computer-implemented method of claim 16, wherein each of the plurality of advertisements has an associated advertisement tag specifying parameters related to how to display the advertisement on the client device.

18. The computer-implemented method of claim 16, wherein each advertisement tag further specifies one or more different types of user interactions with the advertisement that is associated with the advertisement tag for the client device to monitor during display of the advertisement if the advertisement is selected by the client device and to report monitored user interactions that occur during the display of the advertisement.

19. The computer-implemented method of claim 16, wherein selecting advertisements to be inserted by the client device at the insertion points further comprises:

selecting advertisements having content associated with the video content.

20. The computer-implemented method of claim 16, wherein selecting advertisements to be inserted by the client device at the advertisement insertion points further comprises:

providing, to an advertising service, the attributes for selection of advertisements to be inserted at each insertion point; and

receiving, for each advertisement insertion point, one or more advertisements according to the attributes associated with the insertion point.

21. The computer-implemented method of claim 16, wherein inserting the selected advertisements into the video comprises:

inserting the selected advertisements into an advertisement pool associated with the video, wherein the advertisement pool represents a collection of advertisements from which the client device displays at the advertisement insertion points at least one of the advertisements in the collection.

22. A client device for displaying advertisements in a video at the client device, the client device comprising:

a computer processor; and

a computer-readable storage medium storing instructions that when executed by the processor causes the processor to perform the steps of;

transmitting, by the client device, a request for the video to a server;

receiving the video at the client device from the server responsive to transmitting the request, the video including a plurality of advertisement insertion points;

identifying, by the client device, the advertisement insertion points included in the video, each advertisement insertion point describing attributes for selection of an advertisement to be inserted into the video at the advertisement insertion point;

responsive to the client device operating offline, selecting, by the client device, an advertisement from a plurality of candidate advertisements available for display at each advertisement insertion point according to the described attributes; and

displaying, by the client device, the advertisements selected by the client device at the advertisement insertion points.