Earnings alerts

• US 9,786,014 B2
• Filed: 06/07/2013
• Issued: 10/10/2017
• Est. Priority Date: 06/07/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: White, Daniel Robert, Goodridge, Daniel Matthew, Cule, Madeleine, Zafirovski, Gjokica, Collard, Louis Aidan
• Primary Examiner(s): Obaid, Fateh M
• Application Number:
  US13/913,008
• Publication Number:
  US 20170236211A1
• Time in Patent Office: 1,586 Days
• Field of Search: None
• CPC Class Codes: G06Q 40/10 Tax strategies

Abstract

Systems and methods for earnings alerts include using a history of earnings by a content provider to generate an earnings forecast model. The earnings forecast model predicts future earnings by the content provider. An earnings alert is generated and provided to a device associated with the content provider based on a determination that the current earnings of the provider differ from the predicted earnings by a threshold amount.

Claims

1. A method of generating earnings alerts for computer network-connected content providers, comprising:

retrieving, by a content selection service from a storage device, a history of earnings for a content provider received in exchange for presenting third-party content with content from the content provider to client devices over a computer network, the earnings associated with various client device types;

generating, by an earnings modeler module of the content selection service, predicted future earnings of the content provider in association with the various client device types using an earnings forecast model based on the history of earnings;

determining, by the earnings modeler module, an earnings threshold value at which differences from the predicted future earnings are statistically significant, wherein the earnings threshold is one of;

ten percent above or below predicted future earnings,

twenty-five percent above or below predicted future earnings, or

an average mean-squared error for the predicted future earnings;

determining, by an earnings comparator module of the content selection service, current earnings of the content provider in association with the various client device types by verifying the legitimacy of clicks or conversions from a website of the content provider and reducing the current earnings for clicks or conversions deemed illegitimate;

generating, by an alert generator module of the content selection service, an earnings alert based on a determination, by the earnings comparator module, that the difference between the current earnings of the content provider associated with at least one device type and the predicted earnings associated with the at least one device type exceeds the earnings threshold value, the earnings estimate alert generated as an alert card; and

providing, by the alert generator module, the earnings alert to an application add-on on a device associated with the content provider over the computer network, the application add-on displaying the earnings estimate alert on a display of the device associated with the content provider.

2. The method of claim 1, further comprising:

generating the earnings forecast model as an exponential smoothing model using the history of earnings.

3. The method of claim 1, wherein determining the earnings threshold value comprises:

determining the average mean-squared error for the predicted future earnings; and

using the average mean-squared error to determine the earnings threshold value.

4. The method of claim 1, wherein the earnings alert is provided to the device associated with the content provider in response to a request received from the device.

5. The method of claim 1, wherein the earnings alert is provided to the device associated with the content provider automatically in response to generating the alert.

6. The method of claim 1, wherein the current earnings comprise earnings from the current day or earnings from any of the previous three days.

7. The method of claim 6, further comprising:

providing the earnings alert within a card of a stand-alone application.

8. A system for generating earnings alerts for computer network-connected content providers, the system comprising one or more processors configured to:

retrieve, by a content selection service from a storage device, a history of earnings for a content provider received in exchange for presenting third-party content with content from the content provider to client devices over a computer network, the earnings associated with various client device types;

generate, by an earnings modeler module of the content selection service, predicted future earnings of the content provider in association with the various client device types using an earnings forecast model based on the history of earnings;

determine, by the earnings modeler module, an earnings threshold value at which differences from the predicted future earnings are statistically significant using the predicted future earnings of the content provider, wherein the earnings threshold is one of;

ten percent above or below the predicted future earnings,

twenty-five percent above or below the predicted future earnings, or

an average mean-squared error for the predicted future earnings;

determine, by an earnings comparator module of the content selection service, current earnings of the content provider in association with the various client device types by verifying the legitimacy of clicks or conversions from a website of the content provider and reducing the current earnings for clicks or conversions deemed illegitimate;

generate, by an alert generator module of the content selection service, an earnings alert based on a determination, by the earnings comparator module, that the difference between the current earnings of the content provider associated with at least one device type and the predicted earnings associated with the at least one device type exceeds the earnings threshold value, the earnings estimate alert generated as an alert card; and

providing, by the alert generator module, the earnings alert to an application add-on on a device associated with the content provider over the computer network, the application add-on displaying the earnings estimate alert on a display of the device associated with the content provider.

9. The system of claim 8, wherein the one or more processors are configured to generate the earnings forecast model by generating an exponential smoothing model using the history of earnings.

10. The system of claim 8, wherein the one or more processors are configured to determine the earnings threshold value by determining the average mean-squared error for the predicted future earnings and using the average mean-squared error to determine the earnings threshold value.

11. The system of claim 8, wherein the earnings alert is provided to the device associated with the content provider in response to a request received from the device.

12. The system of claim 8, wherein the earnings alert is provided to the device associated with the content provider automatically in response to generating the alert.

13. The system of claim 8, wherein the current earnings comprise earnings from the current day or earnings from any of the previous three days.

14. The system of claim 8, wherein the earnings alert is provided within a card of a stand-alone application.

15. A computer-readable storage medium having machine instructions stored therein, the instructions being executable by a processor to cause the processor to perform operations comprising:

retrieving, by a content selection service from a storage device, a history of earnings for a content provider received in exchange for presenting third-party content with content from the content provider to client devices over a computer network, the earnings associated with various client device types;

generating, by an earnings modeler module of the content selection service, predicted future earnings of the content provider in association with the various client device types using an earnings forecast model;

determining, by the earnings modeler module, an earnings threshold value at which differences from the predicted future earnings are statistically significant, wherein the earnings threshold is one of;

ten percent above or below predicted future earnings,

twenty-five percent above or below predicted future earnings, or

an average mean-squared error for the predicted future earnings;

determining, by an earnings comparator module of the content selection service, current earnings of the content provider in association with the various client device types by verifying the legitimacy of clicks or conversions from a website of the content provider and reducing the current earnings for clicks or conversions deemed illegitimate;

generating, by an alert generator module of the content selection service, an earnings alert based on a determination, by the earnings comparator module, that the difference between the current earnings of the content provider associated with at least one device type and the predicted earnings associated with the at least one device type exceeds the earnings threshold value, the earnings estimate alert generated as an alert card; and

providing, by the alert generator module, the earnings alert to an application add-on on a device associated with the content provider over the computer network, the application add-on displaying the earnings estimate alert on a display of the device associated with the content provider.

16. The computer-readable storage medium of claim 15, wherein the operations comprise:

generating the earnings forecast model as an exponential smoothing model using the history of earnings.

17. The computer-readable storage medium of claim 15, wherein determining the earnings threshold value comprises:

determining the average mean-squared error for the predicted future earnings; and

using the average mean-squared error to determine the earnings threshold value.

18. The computer-readable storage medium of claim 15, wherein the earnings alert is provided to the device associated with the content provider in response to a request received from the device.

19. The computer-readable storage medium of claim 15, wherein the earnings alert is provided within a card of a stand-alone application.

20. The computer-readable storage medium of claim 15, wherein the current earnings comprise earnings from the current day.