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Earnings alerts

  • US 9,786,014 B2
  • Filed: 06/07/2013
  • Issued: 10/10/2017
  • Est. Priority Date: 06/07/2013
  • Status: Active Grant
First Claim
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1. A method of generating earnings alerts for computer network-connected content providers, comprising:

  • retrieving, by a content selection service from a storage device, a history of earnings for a content provider received in exchange for presenting third-party content with content from the content provider to client devices over a computer network, the earnings associated with various client device types;

    generating, by an earnings modeler module of the content selection service, predicted future earnings of the content provider in association with the various client device types using an earnings forecast model based on the history of earnings;

    determining, by the earnings modeler module, an earnings threshold value at which differences from the predicted future earnings are statistically significant, wherein the earnings threshold is one of;

    ten percent above or below predicted future earnings,twenty-five percent above or below predicted future earnings, oran average mean-squared error for the predicted future earnings;

    determining, by an earnings comparator module of the content selection service, current earnings of the content provider in association with the various client device types by verifying the legitimacy of clicks or conversions from a website of the content provider and reducing the current earnings for clicks or conversions deemed illegitimate;

    generating, by an alert generator module of the content selection service, an earnings alert based on a determination, by the earnings comparator module, that the difference between the current earnings of the content provider associated with at least one device type and the predicted earnings associated with the at least one device type exceeds the earnings threshold value, the earnings estimate alert generated as an alert card; and

    providing, by the alert generator module, the earnings alert to an application add-on on a device associated with the content provider over the computer network, the application add-on displaying the earnings estimate alert on a display of the device associated with the content provider.

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