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Network communications

  • US 9,787,753 B2
  • Filed: 12/19/2014
  • Issued: 10/10/2017
  • Est. Priority Date: 06/22/2012
  • Status: Active Grant
First Claim
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1. A method of provisioning targeted content data in a telecommunications network, the method comprising:

  • performing a lookup in a subscriber profile database to identify subscriber profile data for at least a given subscriber of a plurality of subscribers, the telecommunications network comprising a service provider network operated by a service provider responsible for providing telecommunications services to the plurality of subscriber, wherein performing the lookup is performed by an entity in the service provider network;

    at the entity in the service provider network, generating targeted content data at least on the basis of the identified subscriber profile data; and

    at the entity in the service provider network, initiating delivery of targeted content data based at least in part on the generated targeted content data to a subscriber client device associated with the given subscriber, by modifying at least one of a browser session request and a browser session response in a browser session of the given subscriber,wherein a browser session of the given subscriber comprises;

    at the entity in the service provider network, receiving, from the subscriber client device of the given subscriber, a browser session request;

    at the entity in the service provider network, transmitting the browser session request to a server entity located outside the service provider network;

    at the entity in the service provider network, receiving, from the server entity, a browser session response in relation to the transmitted browser session request; and

    at the entity in the service provider network, transmitting the browser session response to the subscriber client device,wherein the modifying is conducted at the entity in the service provider network prior to the respective transmittal of the at least one of the browser session request and the browser session response, andwherein the modifying comprises, at the entity in the service provider network, further modifying the at least one of a browser session request or browser session response according to one or more browser session processing modification rules.

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