Use of messages in or associated with program signal streams by set-top terminals
First Claim
1. A method of distributing program content to a receiving device, comprising:
- receiving a first program signal stream from a source of programming content, the program signal stream comprising;
a first expanse of program content and a first segmentation message indicating at least a start of the first expanse; and
a second expanse of advertising content and a second segmentation message indicating at least a start of the second expanse;
removing from the program signal stream the first segmentation message without removing the second segmentation message, after receipt of the first program signal stream, to form a second program signal stream, by a processor; and
broadcasting the second program signal stream, including the second segmentation message, to a receiving device.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods of operating a communications system comprise, in one example, inserting advertising in a program stream by a receiving device based, at least in part, on an encrypted segmentation message embedded in the program steam. The at least one segmentation message defines an expanse of the program stream to receive the advertising. At least one embedded decoy message is included in the program stream, as well. In one example the receiving device, which may be a set-top terminal, for example, is coupled to a display device, such as a television, at a user location. A method of operating a receiving device coupled to a display device at a user location is also disclosed, comprising programming the receiving device to record a program and recording the program based, at least in part, on at least one segmentation message in a program stream. Systems are disclosed, as well.
151 Citations
22 Claims
-
1. A method of distributing program content to a receiving device, comprising:
-
receiving a first program signal stream from a source of programming content, the program signal stream comprising; a first expanse of program content and a first segmentation message indicating at least a start of the first expanse; and a second expanse of advertising content and a second segmentation message indicating at least a start of the second expanse; removing from the program signal stream the first segmentation message without removing the second segmentation message, after receipt of the first program signal stream, to form a second program signal stream, by a processor; and broadcasting the second program signal stream, including the second segmentation message, to a receiving device. - View Dependent Claims (2, 3, 4, 5)
-
-
6. A distributor of program content comprising:
-
an receiver to receive a program signal stream from a source of program content, the program signal stream comprising; a first expanse of program content and at least one first segmentation message indicating at least a start of the expanse; and a second expanse of advertising content and a second segmentation message indicating at least a start of the second expanse; and a processor configured to; remove the first segmentation message from the program signal stream without removing the second segmentation message, to form a second program signal stream; and broadcast the second program signal stream, including the second segmentation message, to a receiving device. - View Dependent Claims (7, 8, 9, 10)
-
-
11. A method of distributing program content to a receiving device, comprising:
-
receiving a first program signal stream from a source of programing content, the program signal stream comprising; a first expanse of program content; a first segmentation message indicating a time until an event related to the expanse; a second expanse of advertising content within the program; and a second segmentation message indicating a time until an event related to the second expanse; removing from the program signal stream the first segmentation message without removing the second segmentation message, after receipt of the program signal stream, to form a second program signal stream, by a processor; and broadcasting the second program signal stream to receiving device. - View Dependent Claims (12, 13, 14, 15, 16)
-
-
17. A distributor of program content comprising:
-
a receiver to receive a program signal stream from a source of program content, the program signal stream comprising; a first expanse of program content and; at least one first segmentation message indicating a time until an event related to the first expanse; a second expanse of advertising content within the program; and a second segmentation message indicating a time until an event related to the second expanse; and a processor configured to; remove the first segmentation message from the program signal stream without removing the second segmentation message, after receipt of the program signal stream, to form a second program signal stream; and broadcast the second program signal stream, including the second segmentation message, to receiving devices. - View Dependent Claims (18, 19, 20, 21, 22)
-
Specification