Method and system for automatic insertion of interactive TV triggers into a broadcast data stream
First Claim
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1. A method comprising:
- receiving, by a computing device located at a distribution point within a distribution network, a first transmission comprising a video data stream, wherein the receiving is from a source located remotely from the distribution point, and wherein the first transmission is received by the computing device via the distribution network during delivery of the video data stream to a terminal;
determining, by the computing device and in response to the receiving, a first pattern in the video data stream received in the first transmission;
generating, in response to the determining the first pattern, a modified video data stream by inserting, into the video data stream, a first interactive trigger associated with the first pattern;
transmitting, to the terminal, a second transmission comprising the modified video data stream, wherein the transmitting is by the computing device via the distribution network and is in response to the generating;
determining, by the terminal, a second pattern in the modified video data stream received in the second transmission; and
inserting a second interactive trigger associated with the second pattern into the modified video data stream in response to the determining of the second pattern.
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Abstract
A method and system are disclosed for automatic insertion of interactive television (TV) triggers into a broadcast data stream. The automatic insertion of the Interactive TV trigger can be based on recognition of one or more elements within the broadcast data stream. In particular, a recognized element can trigger the insertion of the interactive TV trigger into the broadcast data stream. Furthermore, the interactive TV trigger can be pre-inserted into the stored broadcast content having the recognized element prior to being broadcast.
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Citations
22 Claims
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1. A method comprising:
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receiving, by a computing device located at a distribution point within a distribution network, a first transmission comprising a video data stream, wherein the receiving is from a source located remotely from the distribution point, and wherein the first transmission is received by the computing device via the distribution network during delivery of the video data stream to a terminal; determining, by the computing device and in response to the receiving, a first pattern in the video data stream received in the first transmission; generating, in response to the determining the first pattern, a modified video data stream by inserting, into the video data stream, a first interactive trigger associated with the first pattern; transmitting, to the terminal, a second transmission comprising the modified video data stream, wherein the transmitting is by the computing device via the distribution network and is in response to the generating; determining, by the terminal, a second pattern in the modified video data stream received in the second transmission; and inserting a second interactive trigger associated with the second pattern into the modified video data stream in response to the determining of the second pattern. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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receiving, by a computing device at a distribution point within a distribution network, a first transmission comprising media content, the first transmission being received through the distribution network from a source located remotely from the distribution point; determining, by the computing device at the distribution point and in response to the receiving, a plurality of audio or video patterns within the media content; and inserting, automatically in response to the determining, a plurality of interactive triggers associated with the plurality of audio or video patterns into the media content at multiple points along a delivery path of the media content to a terminal, wherein the inserting at one of the multiple points comprises inserting at least one of the plurality of interactive triggers into the media content prior to transmitting the media content to the terminal, and wherein the inserting at another one of the multiple points comprises inserting at least another one of the plurality of interactive triggers into the media content after reception of the media content by the terminal. - View Dependent Claims (12)
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13. A system comprising:
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one or more computer servers located at a distribution point within a distribution network; and a terminal connected to the distribution network, wherein the one or more computer servers are configured to; receive, from a source located remotely from the distribution point, a first transmission comprising a video data stream, wherein the one or more computer servers are configured to receive the first transmission during delivery of the video data stream from the source to the terminal; determine, in response to the reception of the first transmission, a first pattern in the video data stream received in the first transmission; generate, in response to the determination of the first pattern, a modified video data stream by inserting a first interactive trigger associated with the first pattern into the video data stream; and transmit, via the distribution network and in response to the generation of the modified video data stream, a second transmission comprising the modified video data stream; and wherein the terminal is configured to; determine a second pattern in the modified video data stream received in the second transmission, and insert a second interactive trigger associated with the second pattern into the modified video data stream in response to the determination by the terminal of the second pattern. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A method comprising:
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determining, by a computing device at a distribution point within a network, a first pattern in a video stream received from a remote source; transmitting, by the computing device and responsive to the determining of the first pattern, a modified version of the video stream over the network to a terminal, wherein the modified version of the video stream includes a first interactive trigger inserted into the video stream; determining, by the terminal, a second pattern in the modified version of the video stream; and inserting, by the terminal and responsive to the determining of the second pattern, a second interactive trigger into the modified version of the video stream. - View Dependent Claims (20, 21, 22)
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Specification