Content recommendation using third party profiles

• US 9,792,366 B2
• Filed: 06/22/2015
• Issued: 10/17/2017
• Est. Priority Date: 02/28/2007
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Macadaan, Mike, Wetherell, William G., Liu, David
• Primary Examiner(s): Titcomb, William
• Application Number:
  US14/745,618
• Publication Number:
  US 20160004394A1
• Time in Patent Office: 848 Days
• Field of Search: 715751, 715747
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/252 between a Database Management System and a front-end application
• CPC Class Codes: G06F 16/54 Browsing; Visualisation therefor
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method for personalizing content for a particular user in a computing system comprising a user interface configured to display content. The method comprises identifying one or more features of a short term profile of a user that are not included in a long term profile of the user, using the one or more features to identify one or more third party profiles having features that substantially match the one or more features of the user'"'"'s short term profile, accessing the identified one or more third party profiles, and providing one or more content items included in the third party profile to the user, the one or more content items having associated features that match the one or more features of the short term profile. An alternative method comprises accessing one or more third party profiles that are not a profile of the user, and using the accessed third party profile to identify a plurality of content items for recommendation to the user based on a feature set of the third party profile.

Claims

1. A system for providing personalized content, comprising:

a tangible non-transitory computer-readable medium that stores a plurality of instructions; and

at least one processor that executes the plurality of instructions to perform operations comprising;

receiving, from a communication device, a request for content;

determining the request for content is associated with an opt-out user with no user profile;

receiving, from the communication device, a selection of at least one third party profile;

accessing, from a database, a set of short term user interests and a set of long term user interests associated with the selected at least one third party profile;

identifying a plurality of recommended content items for the opt-out user based on the accessed set of short term user interests and the accessed set of long term user interests; and

providing the identified plurality of recommended content items for display on a user interface associated with the communication device.

2. The system of claim 1, wherein the at least one processor further executes the instructions to perform the following operations:

receiving, from the communication device, an election to receive content anonymously; and

determining the request for content is associated with the opt-out user based on the received election.

3. The system of claim 1, wherein the received selection of at least one third party profile comprises:

receiving, from the communication device;

a third party search request; and

providing, to the communication device, a third party search result identifying one or more third party profiles in response to the third party search request,

wherein the selected at least one third party profile is selected from the identified one or more third party profiles.

4. The system of claim 1, wherein the at least one processor further executes the instructions to perform the following operations:

providing, to the communication device, one or ore third party profiles comprising a set of short term user interests and a set of long term user interests; and

wherein the selected at least one third party profile is selected from the provided one or more third party profiles.

5. The system of claim 4, wherein providing the one or more third party profiles includes providing at least a subset of content indicated as previously viewed by one or more third parties in the set of short term user interests and the set of long term user interests associated with the one or more third party profiles.

6. The system of claim 1, wherein the set of short term user interests associated with the selected at least one third party profile is based on a history of user inputs during a networking session, and wherein the set of long term user interests associated with the selected at least one third party profile is based on a history of user inputs during a plurality of networking sessions.

7. The system of claim 1, wherein the at least one processor further executes the instructions to perform the following operations:

identifying an owner for the selected at least one third party profile; and

enabling the opt-out user to communicate with the owner.

8. The system of claim 1, wherein the at least one processor further executes the instructions to perform the following operations:

enabling the user to interact with the plurality of recommended content items on the user interface.

9. A method for providing personalized content, the method comprising the following operations performed by at least one processor;

receiving, from a communication device, a request for content;

determining, by at least one processor, the request for content is associated with an opt-out user with no user profile;

receiving, from the communication device, a selection of at least one third party profile;

accessing, from a database, a set of short term user interests and a set of long term user interests associated with the selected at least one third party profile;

identifying, by the at least one processor, a plurality of recommended content items for the opt-out user based on the accessed set of short term user interests and the accessed set of long term user interests; and

providing the plurality of recommended content items for display on a user interface associated with the communication device.

10. The method of claim 9, further comprising:

receiving, from the communication device, an election to receive content anonymously; and

determining the request for content is associated with the opt-out user based on the received election.

11. The method of claim 9, wherein the received selection of at least one third party profile comprises:

receiving, from the communication device;

a third party search request; and

providing, to the communication device, a third party search result identifying one or more third party profiles in response to the third party search request,

wherein the selected at least one third party profile is selected from the identified one or more third party profiles.

12. The method of claim 9, further comprising:

providing, to the communication device, one or more third party profiles comprising a set of short term user interests and a set of long term user interests,

wherein the selected at least one third party profile is selected from the provided one or more third party profiles.

13. The method of claim 12, wherein providing the one or more third party profiles includes providing at least a subset of content indicated as previously viewed by one or more third parties in the set of short term user interests and the set of long term user interests associated with the one or more third party profiles.

14. The method of claim 9, wherein the set of short term user interests associated with the selected at least one third party profile is based on a history of user inputs during a networking session, and wherein the set of long term user interests associated with the selected at least one third party profile is based on a history of user inputs during a plurality of networking sessions.

15. The method of claim 9, further comprising:

identifying an owner for the selected at least one third party profile; and

enabling the opt-out user to communicate with the owner.

16. The method of claim 9, further comprising:

enabling the user to interact with the plurality of recommended content items on the user interface.

17. A non-transitory computer readable medium storing instructions that, when executed by one or more processors, causes the one or more processors to perform operations for providing personalized content, comprising:

receiving, from a communication device, a request for content;

determining the request for content is associated with an opt-out user having no user profile;

receiving, from the communication device, a selection of at least one third party profile;

accessing, from a database, a set of short term user interests and a set of long term user interests associated with the selected at least one third party profile;

identifying a plurality of recommended content items for the opt-out user based on the accessed set of short term user interests and the accessed set of long term user interests; and

providing the plurality of recommended content items for display on a user interface associated with the communication device.

18. The medium of claim 17, wherein the instructions further cause the one or more processors to perform operations comprising:

providing, to the communication device, one or more third party profiles comprising a set of short term user interests and a set of long term user interests; and

wherein the selected at least one third party profile is selected from the provided one or more third party profiles.

19. The medium of claim 18, wherein providing the one or more third party profiles includes providing at least a subset of content indicated as previously viewed by one or more third parties in the set of short term user interests and the set of long term user interests associated with the one or more third party profiles.

20. The medium of claim 17, wherein the set of short term user interests associated with the selected at least one third party profile is based on a history of user inputs during a networking session, and wherein the set of long term user interests associated with the selected at least one third party profile is based on a history of user inputs during a plurality of networking sessions.