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Content recommendation using third party profiles

  • US 9,792,366 B2
  • Filed: 06/22/2015
  • Issued: 10/17/2017
  • Est. Priority Date: 02/28/2007
  • Status: Active Grant
First Claim
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1. A system for providing personalized content, comprising:

  • a tangible non-transitory computer-readable medium that stores a plurality of instructions; and

    at least one processor that executes the plurality of instructions to perform operations comprising;

    receiving, from a communication device, a request for content;

    determining the request for content is associated with an opt-out user with no user profile;

    receiving, from the communication device, a selection of at least one third party profile;

    accessing, from a database, a set of short term user interests and a set of long term user interests associated with the selected at least one third party profile;

    identifying a plurality of recommended content items for the opt-out user based on the accessed set of short term user interests and the accessed set of long term user interests; and

    providing the identified plurality of recommended content items for display on a user interface associated with the communication device.

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