System and method for targeted marketing and consumer resource management

• US 9,792,619 B2
• Filed: 09/03/2013
• Issued: 10/17/2017
• Est. Priority Date: 07/27/2006
• Status: Active Grant

• Current Assignee: Blackhawk Network Incorporated (Albertsons Cos., Inc.)
• Original Assignee: Blackhawk Network Incorporated (Albertsons Cos., Inc.)
• Inventors: Roberts, Mark E., Mathe, Jennifer K., Nguyen, Khahn
• Primary Examiner(s): Rudy, Andrew Joseph
• Application Number:
  US14/017,114
• Publication Number:
  US 20140012640A1
• Time in Patent Office: 1,505 Days
• Field of Search: 705 21
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 20/227 characterised in that multiple accounts are available, e.g. to the payer
• CPC Class Codes: G06Q 20/342 Cards defining paid or billed services or quantities
• CPC Class Codes: G06Q 20/4037 Remote solvency checks
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.

Claims

1. A method for providing to customers universal access to loyalty programs of a plurality of merchants performed by an enterprise infrastructure comprising one or more processors and non-transitory computer readable memory storing executable instructions, the one or more processors executing the executable instructions to cause the enterprise infrastructure to perform the method comprising:

receiving by the enterprise infrastructure via a virtual local area network requests from said customers, each request from a customer comprising a request to activate a universal transaction identifier issued to the customer, wherein the universal transaction identifier is one of a plurality of universal transaction identifiers, and in response to each such request, allocating memory on the enterprise infrastructure, the allocated memory defining a personal consumer system account for the customer, and automatically enabling enrolling the customer in at least one of the loyalty programs of the plurality of merchants using the same universal transaction identifier of the customer to enroll the customer in each merchant loyalty program;

thereafter

receiving by the enterprise infrastructure from one of said plurality of merchants special offers for a set of targeted customers who are enrolled in the merchant loyalty program of the one of said plurality of merchants;

identifying by the enterprise infrastructure, subsequent to receiving special offers, a particular customer in the set of targeted customers to be given a targeted discount offer from the special offers based on a recent purchase made by the particular customer; and

storing by the enterprise infrastructure, in response to the identifying, the targeted discount offer in the personal consumer system account of the particular customer.

2. The method of claim 1, wherein the customers are customers of one or more partner entities that partner with an entity that manages the enterprise infrastructure, and wherein the enterprise infrastructure receives said customer requests to activate their respective universal transaction identifiers from respective servers operated by each of said partner entities.

3. The method of claim 2, further comprising allocating the plurality of universal transaction identifiers to each of said one or more partner entities, each partner entity issuing universal transaction identifiers allocated to it to its respective customers.

4. The method of claim 2, wherein one of said partner entities comprises a gift card issuer, a credit card issuer, a debit card issuer, a mobile telephone service provider, an automobile manufacturer, a bank or other service provider.

5. The method of claim 2, further comprising, at one of said partner entities:

hosting a web site to which a customer of the partner entity may log on; and

providing a link from the web site hosted by the partner entity to the personal consumer system account on the enterprise infrastructure, whereby the personal consumer system account of the customer appears to be a part of the web site hosted by the partner entity.

6. The method of claim 1, further comprising:

providing the particular customer in the set of targeted customers access to the targeted discount offer stored in the customer'"'"'s personal consumer system account;

activating the targeted discount offer; and

in response to the activation, sending to the loyalty program of the merchant that provided the discount offer an indication that the discount offer is activated.

7. The method of claim 6, wherein said access is provided via a web-based interface.

8. The method of claim 1, wherein each universal transaction identifier comprises a pre-existing identifier of the customer.

9. The method of claim 1, wherein each request from one of said customers to activate the customer'"'"'s universal transaction identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein automatically enabling enrolling the customer in the loyalty program of one of said merchants comprises:

successively sharing the fields of information from the customer'"'"'s profile with the merchant'"'"'s loyalty program until either the customer is determined to have an existing account in the merchant'"'"'s loyalty program or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant'"'"'s loyalty program, causing the customer'"'"'s universal transaction identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s loyalty program; and

if the customer is determined not to have an existing account in the merchant'"'"'s loyalty program, causing a new account to be created for the customer in the merchant'"'"'s loyalty program and causing the customer'"'"'s universal transaction identifier to be associated with the new account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s loyalty program.

10. An enterprise infrastructure for providing to customers universal access to loyalty programs of a plurality of merchants, wherein each customer is issued a respective unique universal transaction identifier, wherein the respective universal transaction identifier is one of a plurality of universal transaction identifiers, the enterprise infrastructure comprising a processor and a memory storing executable instructions, the processor executing the executable instructions to cause the enterprise infrastructure to:

receive requests from the customers via a virtual local area network to activate their respective universal transaction identifiers, and in response to each such request, allocate memory on a database storage system within the enterprise infrastructure, the allocated memory defining a personal consumer system account for the customer, and automatically enable enrollment of the customer in at least one of the loyalty programs of the plurality of merchants using the same universal transaction identifier of the customer to enroll the customer in each merchant loyalty program;

thereafter

receive from one of said plurality of merchants special offers for a set of targeted customers who are enrolled in the merchant loyalty program of the one of said plurality of merchants;

identify, subsequent to receipt of said special offers, a particular customer in the set of targeted customers to be given a targeted discount offer from the special offers based on a recent purchase made by the particular customer; and

store, in response to identifying the particular customer, the targeted discount offer in the personal consumer system account of the particular customer in the set of targeted customers.

11. The enterprise infrastructure of claim 10, wherein the enterprise infrastructure is operated by a first entity, wherein the customers are customers of a different entity that partners with the first entity, and wherein the first entity allocates to the partner entity the plurality of universal transaction identifiers and the partner entity issues the respective universal transaction identifiers to each of its customers.

12. The enterprise infrastructure of claim 11, wherein the customer requests to activate their respective universal transaction identifiers are received from the partner entity on behalf of the customers.

13. The enterprise infrastructure of claim 10, wherein the enterprise infrastructure further comprises:

a web server that provides the particular customer in the set of targeted customers access to the targeted discount offer stored in the customer'"'"'s personal consumer account system, and wherein the enterprise infrastructure further operates to;

activate, in the personal consumer system account, the targeted discount offer; and

in response to the activation, send to the loyalty program of the merchant that provided the discount offer an indication that the discount offer is activated for the customer associated with said personal consumer system account in which the discount offer was activated.

14. The enterprise infrastructure of claim 10, wherein each universal transaction identifier comprises a pre-existing identifier of the customer.

15. The enterprise infrastructure of claim 10, wherein the request from each of said customers to activate the customer'"'"'s universal transaction identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein the server automatically enables enrollment of the customer in the loyalty program of one of said merchants by:

successively sharing the fields of information from the customer'"'"'s profile with the merchant'"'"'s loyalty program until either the customer is determined to have an existing account in the merchant'"'"'s loyalty program or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant'"'"'s loyalty program, causing the customer'"'"'s universal transaction identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s loyalty program; and

if the customer is determined not to have an existing account in the merchant'"'"'s loyalty program, causing a new account to be created for the customer in the merchant'"'"'s loyalty program and causing the customer'"'"'s universal transaction identifier to be associated with the new account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s loyalty program.

16. The enterprise infrastructure of claim 11, wherein said partner entity comprises one of a gift card issuer, credit card issuer, a debit card issuer, a mobile telephone service provider, an automobile manufacturer, a bank or other service provider.

17. The enterprise infrastructure of claim 11, wherein the enterprise infrastructure is configured to communicate with a second server at said partner entity that hosts a web site to which a customer of the partner entity may log on and that provides a link from the web site hosted by the partner entity to the personal consumer system account of that customer on the enterprise infrastructure, whereby the personal consumer system account of the customer appears to be a part of the web site hosted by the partner entity.

18. A non-transitory computer-readable medium having stored thereon instructions which, when executed by a processor, causes an enterprise infrastructure comprising the non-transitory computer readable medium and the processor to:

receive requests from said customers via a virtual local area network, each request from a customer comprising a request to activate a respective universal transaction identifier issued to the customer, wherein the respective universal transaction identifier is one of a plurality of universal transaction identifiers, and in response to each such request, allocate memory on the database storage system within the enterprise infrastructure, the allocated memory defining a personal consumer system account for the customer, and automatically enable enrollment of the customer in at least one of the loyalty programs of a plurality of merchants using the same universal transaction identifier of the customer to enroll the customer in each merchant loyalty program;

thereafter

receive from one of said plurality of merchants special offers for a set of targeted customers who are enrolled in the merchant loyalty program of the one of said plurality of merchants;

identify, subsequent to receipt of said targeted discount offer, a particular customer in the set of targeted customers to be given a targeted discount offer from the special offers based on a recent purchase made by the particular customer;

store, in response to identifying the particular customer, the targeted discount offer in the personal consumer system account of the particular customer in the set of targeted customers,

wherein the enterprise infrastructure provides to customers universal access to loyalty programs of the plurality of merchants.

19. The non-transitory computer readable medium of claim 18, wherein the customers are customers of one or more partner entities that partner with an entity that manages said enterprise infrastructure, and wherein the computer receives said customer requests to activate their respective universal transaction identifiers from respective computers of each of said partner entities.

20. The non-transitory computer readable medium of claim 18, wherein the instructions further cause the computer to:

provide the particular customer in the set of targeted customers access via a web-based interface to the targeted discount offer stored in the customer'"'"'s personal consumer system account;

activate, the targeted discount offer; and

in response to the activation, send to the loyalty program of the merchant that provided the discount offer an indication that the discount offer is activated for the customer associated with said personal consumer system account in which the discount offer was activated.

21. The non-transitory computer readable medium of claim 18, wherein each request from one of said customers to activate the customer'"'"'s universal transaction identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein the instructions that cause the computer to automatically enable enrollment of the customer in the loyalty program of one of said merchants further cause the computer to:

successively share the fields of information from the customer'"'"'s profile with the merchant'"'"'s loyalty program until either the customer is determined to have an existing account in the merchant'"'"'s loyalty system or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant'"'"'s loyalty program, cause the customer'"'"'s universal transaction identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s loyalty program; and

if the customer is determined not to have an existing account in the merchant'"'"'s loyalty program, causing a new account to be created for the customer in the merchant'"'"'s loyalty program and cause the customer'"'"'s universal transaction identifier to be associated with the new account so that it is accepted by the merchant as an identifier of the customer within the merchant'"'"'s loyalty program.