Determining use of a display characteristic
First Claim
1. A method comprising:
- receiving, by at least one processor of a display characteristic determination machine, at least one request from a seller to display first content with second content, wherein the request includes data that relates the first content to the second content and includes a first item for sale by the seller and a second item related to the first item and associated with another seller;
identifying, by the at least one processor of the display characteristic determination machine, a layout position that is offered by a web server of the second content and that is usable to display the first content;
allocating the layout position to the first content, the allocating being performed by the at least one processor of the display characteristic determination machine, the allocating the layout position performed by automatically determining that the first content is to occupy the layout position offered by the web server;
based on the determining that the first content is to occupy the layout position, automatically generating, by the at least one processor of the display characteristic determination machine, at least some of the first content to include a storefront that overlays a portion of the second content without abandoning viewing of the second content, the storefront operable to initiate a purchase of the first item; and
communicating to the web server, by the display characteristic determination machine, that the layout position is allocated to the first content that corresponds to the first item related to the second content.
2 Assignments
0 Petitions
Accused Products
Abstract
A display characteristic determination machine receives a request to display seller-related content that references an item available for sale. The display characteristic determination machine identifies a display characteristic available from a web server, determines that the seller-related content is to be displayed using the display characteristic, and communicates to the web server that the seller-related content is to be displayed using the display characteristic and with primary content. The display characteristic determination machine may function as an allocation device to allocate use of the display characteristic. This functionality may be scaled, for example, to include determining use of multiple display characteristics, available from multiple web servers, by multiple instances of seller-related content requested for display by multiple sellers of multiple items. The display characteristic determination machine, therefore, may function as a “broker” for display characteristics available from multiple web servers.
21 Citations
18 Claims
-
1. A method comprising:
-
receiving, by at least one processor of a display characteristic determination machine, at least one request from a seller to display first content with second content, wherein the request includes data that relates the first content to the second content and includes a first item for sale by the seller and a second item related to the first item and associated with another seller; identifying, by the at least one processor of the display characteristic determination machine, a layout position that is offered by a web server of the second content and that is usable to display the first content; allocating the layout position to the first content, the allocating being performed by the at least one processor of the display characteristic determination machine, the allocating the layout position performed by automatically determining that the first content is to occupy the layout position offered by the web server; based on the determining that the first content is to occupy the layout position, automatically generating, by the at least one processor of the display characteristic determination machine, at least some of the first content to include a storefront that overlays a portion of the second content without abandoning viewing of the second content, the storefront operable to initiate a purchase of the first item; and communicating to the web server, by the display characteristic determination machine, that the layout position is allocated to the first content that corresponds to the first item related to the second content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A system comprising:
-
one or more processors; a non-transitory computer readable medium; a reception module stored on the non-transitory computer readable medium, the reception module executable to configure at least one of the one or more processors to receive at least one request from a seller to display first content with second content, wherein the request includes data that relates the first content to the second content and includes a first item for sale by the seller and a second item related to the first item and associated with another seller; an identification module stored on the non-transitory computer readable medium, the identification module executable to configure at least one of the one or more processors to identify a layout position that is offered by a web server of the second content and that is usable to display the first content; a determination module stored on the non-transitory computer readable medium, the determination module executable to configure at least one of the one or more processors to allocate the layout position to the first content by automatically determining that the first content is to occupy the layout position offered by the web server, and, based on the determining that the first content is to occupy the layout position, automatically generating, by at least one of the one or more processors, at least some of the first content to include a storefront that overlays a portion of the second content without abandoning viewing of the second content, the storefront operable to initiate a purchase of the first item; and a transmission module stored on the non-transitory computer readable medium, the transmission module executable to configure at least one of the one or more processors to communicate to the web server that the layout position is allocated to the first content that corresponds to the first item related to the second content. - View Dependent Claims (12, 13, 14, 15, 16)
-
-
17. A non-transitory machine-readable storage medium comprising instructions that, in response to being executed by one or more processors of a system, cause the system to perform operations comprising:
-
receiving, at a display characteristic determination machine, at least one request from a seller to display first content with second content, wherein the request includes data that relates the first content to the second content and includes a first item for sale by the seller and a second item related to the first item and associated with another seller; identifying a layout position that is offered by a web server of the second content and that is usable to display the first content; allocating the layout position to the first content, the allocating being performed by at least one processor of the display characteristic determination machine, the allocating the layout position performed by automatically determining that the first content is to occupy the layout position offered by the web server; based on the determining that the first content is to occupy the layout position, automatically generating, by at least one processor of the display characteristic determination machine, at least some of the first content to include a storefront that overlays a portion of the second content without abandoning viewing of the second content, the storefront operable to initiate a purchase of the first item; and communicating to the web server, by the display characteristic determination machine, that the layout position is allocated to the first content that corresponds to the first item related to the second content. - View Dependent Claims (18)
-
Specification