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Determining use of a display characteristic

  • US 9,792,621 B2
  • Filed: 03/27/2014
  • Issued: 10/17/2017
  • Est. Priority Date: 12/14/2009
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by at least one processor of a display characteristic determination machine, at least one request from a seller to display first content with second content, wherein the request includes data that relates the first content to the second content and includes a first item for sale by the seller and a second item related to the first item and associated with another seller;

    identifying, by the at least one processor of the display characteristic determination machine, a layout position that is offered by a web server of the second content and that is usable to display the first content;

    allocating the layout position to the first content, the allocating being performed by the at least one processor of the display characteristic determination machine, the allocating the layout position performed by automatically determining that the first content is to occupy the layout position offered by the web server;

    based on the determining that the first content is to occupy the layout position, automatically generating, by the at least one processor of the display characteristic determination machine, at least some of the first content to include a storefront that overlays a portion of the second content without abandoning viewing of the second content, the storefront operable to initiate a purchase of the first item; and

    communicating to the web server, by the display characteristic determination machine, that the layout position is allocated to the first content that corresponds to the first item related to the second content.

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