Using silhouette images to reduce product selection error in an e-commerce environment

• US 9,792,638 B2
• Filed: 03/29/2010
• Issued: 10/17/2017
• Est. Priority Date: 03/29/2010
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Liu, Xiao Xiao, Gubser, Erin Louise, Dobbin, Elizabeth, Budaraju, Hema
• Primary Examiner(s): GEORGALAS, ANNE MARIE
• Application Number:
  US12/749,467
• Publication Number:
  US 20110238536A1
• Time in Patent Office: 2,759 Days
• Field of Search: 705 261, 705 271
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Methods and systems for displaying, to a user interface, categories of items for the user to select from for querying the system, in order to enable the system to return to the user images of items of the style desired by the user for possible purchase. The categories of items can be presented to the user interface visually in silhouette form so that the user can select brand and the silhouette image of the style of item desired. Upon selection of the silhouette image, a query is sent to the system and images of the desired style of item are returned to the user interface for presentation to the user, along with certain attributes of the style of the item.

Claims

1. A computer implemented method for a publication system, the method comprising:

receiving, via a wireless communication channel, a query comprising a product category from a client machine;

responsive to receiving the query, presenting, via the wireless communication channel, a first interface at the client machine, the first interface displaying;

a plurality of selectable silhouette images each representing a different product in the product category, and

a plurality of selectable icons each representing a respective brand of the products in the product category, the plurality of selectable silhouette images and the plurality of selectable icons configured so that any combination of one of the plurality of selectable silhouette images and one of the plurality of selectable icons can be selected on the first interface by a user;

detecting selection of one of the plurality of selectable icons and selection of one of the plurality of selectable silhouette images on the first interface;

responsive to detecting selection of the one of the plurality of selectable silhouette images, mapping the selected one of the plurality of selectable silhouette images to textual information;

querying computer storage, using the textual information, in response to detecting selection of the one of the plurality of selectable icons and selection of the one of the plurality of selectable silhouette images, to identify a plurality of images of the product represented by the selected one of the plurality of selectable silhouette images and bearing the brand represented by the selected one of the plurality of selectable icons, the represented product having various attributes and listed on the publication system;

responsive to the querying, identifying in the computer storage, by a hardware processor, a plurality of images of the represented product that bears the brand, each of the plurality of images of the represented product having at least one of the various attributes;

presenting, via the wireless communication channel, a second interface at the client machine, the second interface displaying at least some of the identified images as selectable silhouette images;

detecting selection of one silhouette image of the displayed selectable silhouette images; and

responsive to detecting the selection of the one silhouette image of the displayed selectable silhouette images, presenting, via the wireless communication channel, a third interface at the client machine, and displaying on the third interface a selectable listing of the selected one silhouette image for selection.

2. The method of claim 1 further comprising using a hash of the textual information for querying the computer storage.

3. The method of claim 1 further comprising presenting the selected one image as part of a product listing.

4. The method of claim 1, wherein mapping the selected one of the plurality of selectable silhouette images to textual information comprises:

determining a value associated with the selected one of the plurality of selectable silhouette images; and

using the value associated with the selected one of the plurality of selectable silhouette images to retrieve the textual information from a static hashmap comprising mappings between a value associated with each of the plurality of selectable silhouette images and textual information.

5. The method of claim 4, wherein the textual information comprises a search parameter value.

6. A computer-readable storage device with an executable program stored thereon, which program, when executed, instructs one or more hardware processors to perform operations comprising:

receiving, via a wireless communication channel, a query comprising a product category from a client machine;

responsive to receiving the query, presenting, via the wireless communication channel, a first interface at the client machine, the first interface displaying;

a plurality of selectable silhouette images each representing a different product in the product category, and

a plurality of selectable icons each representing a respective brand of the products in the product category, the plurality of selectable silhouette images and the plurality of selectable icons configured so that any combination of one of the plurality of selectable silhouette images and one of the plurality of selectable icons can be selected on the first interface by a user;

detecting selection of one of the plurality of selectable icons and selection of one of the plurality of selectable silhouette images on the first interface;

responsive to detecting selection of the one of the plurality of selectable silhouette images, mapping the selected one of the plurality of selectable silhouette images to textual information;

querying computer storage, using the textual information, in response to detecting selection of the one of the plurality of selectable icons and selection of the one of the plurality of selectable silhouette images, to identify a plurality of images of the product represented by the selected one of the plurality of selectable silhouette images and bearing the brand represented by the selected one of the plurality of selectable icons, the represented product having various attributes and listed on the publication system;

responsive to the querying, identifying in the computer storage, by a hardware processor, a plurality of images of the represented product that bears the brand, each of the plurality of images of the represented product having at least one of the various attributes;

presenting, via the wireless communication channel, a second interface at the client machine, the second interface displaying at least some of the identified images as selectable silhouette images;

detecting selection of one silhouette image of the displayed selectable silhouette images; and

responsive to detecting the selection of the one silhouette image of the displayed selectable silhouette images, presenting, via the wireless communication channel, a third interface at the client machine, and displaying on the third interface a selectable listing of the selected one silhouette image for selection.

7. The computer-readable storage device of claim 6, the operations further comprising mapping the selected one image to textual information and using a hash of the textual information for querying the computer storage.

8. The computer-readable storage device of claim 6, wherein the selected one image has one attribute, the operations further comprising displaying the one attribute as part of at least one item listing.

9. The computer-readable storage device of claim 8, the operations further comprising presenting an selected one image as part of the listing.

10. The computer-readable storage device of claim 6, the operations further comprising, responsive to detecting selection of the one image, enabling purchase of the product represented by selected one image.

11. A system comprising:

at least one hardware processor configured to;

receive, from a client machine via a wireless communication channel, a query comprising a product category;

present, responsive to receipt of the query, at the client machine and via the wireless communication channel, a first interface that displays;

a plurality of selectable silhouette images that each represents a different category of product in the product category, and a plurality of selectable icons that each represents a respective brand of the styles of the product in the product category, and

the plurality of silhouette images and the plurality of selectable icons configured so that any combination of one of the plurality of selectable silhouette images and one of the plurality of selectable icons can be selected on the first interface by a user;

detect selection of one of the plurality of selectable icons and selection of one of the plurality of selectable silhouette images, on the first interface;

responsive to detecting selection of the one of the plurality of selectable silhouette images, mapping the selected one of the plurality of selectable silhouette images to textual information;

query computer storage, using the textual information, in response to the detection of the selection of one of the plurality of selectable icons and the selection of one of the plurality of silhouette images, to identify a plurality of silhouette images of the category of product represented by the selected one of the plurality of silhouette images, and bearing the brand represented by the selected one of the plurality of selectable icons, the selected one of the plurality of silhouette images having various attributes and listed on the publication system;

present, via the wireless communication channel, a second interface at the client machine, the second interface comprising a display of at least some of the identified plurality of silhouette images;

detect selection of one image of the at least some of the identified plurality of silhouette images; and

responsive to detection of selection of the one image, present, via the wireless communication channel, a third interface at the client machine, the third interface comprising a listing of the selected one image, for selection.