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Methods and apparatus for using location information to manage spillover in an audience monitoring system

  • US 9,794,619 B2
  • Filed: 07/15/2015
  • Issued: 10/17/2017
  • Est. Priority Date: 09/27/2004
  • Status: Active Grant
First Claim
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1. A method of detecting spillover, the method comprising:

  • identifying, by executing an instruction with a processor, a first location of a portable metering device at a first time based on a plurality of location coordinates received from a location information system;

    generating, by executing an instruction with the processor, media monitoring information corresponding to a media signal received by the portable metering device at the first time, the media signal associated with media presented at the first time, media delivery device separate from the portable metering device;

    identifying, by executing an instruction with the processor, the media monitoring information as being associated with a spillover signal in response to determining that the media delivery device is not located at the first location of the portable metering device at the first time; and

    disregarding, by executing an instruction with the processor, the media monitoring information when the media monitoring information is associated with the spillover signal, the disregarding to improve an accuracy of a media exposure credit by excluding media monitoring information associated with spillover.

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