Methods and apparatus for using location information to manage spillover in an audience monitoring system
First Claim
1. A method of detecting spillover, the method comprising:
- identifying, by executing an instruction with a processor, a first location of a portable metering device at a first time based on a plurality of location coordinates received from a location information system;
generating, by executing an instruction with the processor, media monitoring information corresponding to a media signal received by the portable metering device at the first time, the media signal associated with media presented at the first time, media delivery device separate from the portable metering device;
identifying, by executing an instruction with the processor, the media monitoring information as being associated with a spillover signal in response to determining that the media delivery device is not located at the first location of the portable metering device at the first time; and
disregarding, by executing an instruction with the processor, the media monitoring information when the media monitoring information is associated with the spillover signal, the disregarding to improve an accuracy of a media exposure credit by excluding media monitoring information associated with spillover.
10 Assignments
0 Petitions
Accused Products
Abstract
Methods, apparatus, and articles of manufacture for using location information to manage spillover in an audience monitoring system are disclosed. An example method involves identifying a first location of a portable metering device at a first time based on a plurality of location coordinates received from a location information system. The example method also involves generating media monitoring information corresponding to a media signal received at the first time. Additionally, the example method involves identifying the media monitoring information as being associated with a spillover signal in response to determining that a media delivery device is not located at the first location of the portable metering device at the first time.
-
Citations
15 Claims
-
1. A method of detecting spillover, the method comprising:
-
identifying, by executing an instruction with a processor, a first location of a portable metering device at a first time based on a plurality of location coordinates received from a location information system; generating, by executing an instruction with the processor, media monitoring information corresponding to a media signal received by the portable metering device at the first time, the media signal associated with media presented at the first time, media delivery device separate from the portable metering device; identifying, by executing an instruction with the processor, the media monitoring information as being associated with a spillover signal in response to determining that the media delivery device is not located at the first location of the portable metering device at the first time; and disregarding, by executing an instruction with the processor, the media monitoring information when the media monitoring information is associated with the spillover signal, the disregarding to improve an accuracy of a media exposure credit by excluding media monitoring information associated with spillover. - View Dependent Claims (2, 3, 4, 5)
-
-
6. A portable metering device to detect spillover, the apparatus portable metering device comprising:
-
a location sensor to receive a plurality of location coordinates; and a processor to; identify a first location of the portable metering device at a first time based on the plurality of location coordinates obtained by the location sensor; generate media monitoring information corresponding to a media signal received by the portable metering device at the first time, the media signal associated with media presented at the first time by a media delivery device separate from the portable metering device; identify the media monitoring information as being associated with a spillover signal in response to determining that the media delivery device is not located at the first location of the portable metering device at the first time; and disregard the media monitoring information when the media monitoring information is associated with the spillover signal, the disregarding to improve an accuracy of a media exposure credit by excluding media monitoring information associated with spillover. - View Dependent Claims (7, 8, 9, 10)
-
-
11. A non-transitory computer readable medium comprising instructions stored thereon that, when executed, cause a portable metering device to:
- identify a first location of the portable metering device at a first time based on a plurality of location coordinates received from a location information system;
generate media monitoring information corresponding to a media signal received by the portable metering device at the first time, the media signal associated with media presented at the first time by a media delivery device separate from the portable metering device; identify the media monitoring information as being associated with a spillover signal in response to determining that the media delivery device is not located at the first location of the portable metering device at the first time; and disregard the media monitoring information when the media monitoring information is associated with the spillover signal, the disregarding to improve an accuracy of a media exposure credit by excluding media monitoring information associated with spillover. - View Dependent Claims (12, 13, 14, 15)
- identify a first location of the portable metering device at a first time based on a plurality of location coordinates received from a location information system;
Specification