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Increasing the number of advertising impressions in an interactive environment

  • US 9,795,875 B2
  • Filed: 02/29/2016
  • Issued: 10/24/2017
  • Est. Priority Date: 10/09/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • a) displaying a scene of a portion of a simulated environment within a field of view of a virtual camera from a virtual camera point of view (camera POV) on a video display;

    b) changing the scene displayed during a user'"'"'s interaction with the simulated environment; and

    c) deliberately placing more of a moving advertising target within the field of view to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had more of the moving advertising target not been placed in the field of view, wherein a velocity vector of the moving advertising target is calculated such that more of the advertising target moves to within the field of view.

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