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Systems and methods of eye tracking data analysis

  • US 9,798,382 B2
  • Filed: 04/16/2014
  • Issued: 10/24/2017
  • Est. Priority Date: 04/16/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • displaying a resource associated with a study, the resource comprising a material subject to eye tracking analysis;

    receiving, at a computing device, an image depicting a portion of a user, the image captured while displaying the resource and including reflections caused by light reflected from the user;

    detecting one or more eye features associated with an eye of the user including detecting the one or more eye features using the reflections;

    determining, using the one or more eye features, point of regard information associated with the resource, the point of regard information indicating a location on a display of the computing device at which the user was looking when the image of the portion of the user was taken;

    capturing study data while displaying the resource, the study data comprising data selected from the group consisting of screen capture, blink rate, and mouse data;

    presenting a calibration interface after displaying the resource, the calibration interface including one or more calibration points to calculate an accuracy of user calibration for determining the point of regard information;

    determining, based on the accuracy of user calibration, an accuracy value for the resource associated with the point of regard information; and

    sending the point of regard information in association with the study data and the accuracy value to a server, the server configured to provide the point of regard information and the associated study data and accuracy value to a second user for data analysis.

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