Motion and gesture-based mobile advertising activation

• US 9,799,054 B2
• Filed: 03/02/2017
• Issued: 10/24/2017
• Est. Priority Date: 12/30/2013
• Status: Active Grant

• Current Assignee: Lumini Corporation
• Original Assignee: Adtile Technologies Inc.
• Inventors: Forsblom, Nils
• Primary Examiner(s): Stoltenberg, David J
• Application Number:
  US15/448,394
• Publication Number:
  US 20170178196A1
• Time in Patent Office: 236 Days
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/04883 for inputting data by handwriting, e.g. gesture or text
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text

Abstract

The presentation of advertisements to a user on a mobile communications device is disclosed. A first external input corresponding to a triggering of an advertisement delivery is received on a first input modality. An advertisement overlay is displayed in a graphical user interface in response to receiving the external input. Advertisement invocation instructions are displayed within the advertisement overlay. A second external input is received on a second input modality different from the first input modality. The second external input is translated to a set of quantified values. An advertisement is then displayed within the advertisement overlay in response to a substantial match between the set of quantified values translated from the received second external input to the set of predefined values corresponding to the advertisement invocation instructions.

Claims

1. A method for presenting content to a user on a mobile communications device, the method comprising:

presenting an activatable element for a content delivery sub-application, the activatable element providing an indication to the user that the content is available to the user;

receiving a first external input corresponding to a triggering of the activatable element for the content delivery sub-application, the first external input being received on a first input modality of the mobile communications device;

displaying an overlay in the graphical user interface in response to receiving the first external input corresponding to the triggering of the activatable element;

displaying, within the overlay, content invocation instructions;

receiving a sequence of second external inputs on a second input modality of the mobile communications device different from the first input modality;

displaying an input progress indicator during the receiving of the second external input, the input progress indicator being incrementally updated in response to translated values of a partial sequence of the sequence of second external inputs matching a predefined condition; and

displaying, within the overlay, the content separate from the content invocation instructions upon an evaluation of a substantial match between quantified values translated from the received sequence of second external inputs to a set of predefined values corresponding to the content invocation instructions.

2. The method of claim 1, wherein:

the first input modality is a touch screen; and

the first external input is a haptic contact upon the touch screen from the user corresponding in position to the displayed activatable element.

3. The method of claim 1, wherein the second input modality is at least one of an accelerometer, compass, and gyroscope.

4. The method of claim 3, wherein:

the at least one of the accelerometer, compass, and gyroscope is embedded in the mobile communications device; and

the second external input is a sequence of motions applied to the mobile communications device by the user that are translated to the set of quantified values by the at least one of the accelerometer, compass, and gyroscope.

5. The method of claim 3, wherein:

the at least one of the accelerometer, compass, and gyroscope is embedded in an external device wearable by the user and in communication with the mobile communications device; and

the second external input is a sequence of motions applied to the external device by the user that are translated to the set of quantified values by the at least one of the accelerometer, compass, and gyroscope.

6. The method of claim 3, wherein the second external input is steps walked by the user as measured by the accelerometer.

7. The method of claim 3, wherein the second external input is steps ran by the user as measured by the accelerometer.

8. The method of claim 3, wherein the second external input is a physical gesture as measured by the gyroscope.

9. The method of claim 3, wherein the second external input is a direction in which the mobile communications device is pointed as measured by the compass.

10. The method of claim 3, wherein the second external input is steps walked in a defined direction as measured by a combination of the accelerometer and the compass.

11. The method of claim 1, wherein:

the second input modality is an on-board microphone; and

the second external input is a sequence of audio commands generated by the user and captured by the on-board microphone.

12. The method of claim 1, wherein:

the second input modality is an on-board camera; and

the second external input is a sequence of user gestures graphically captured by the on-board camera.

13. The method of claim 12, wherein the gestures are graphically captured from a face of the user.

14. The method of claim 12, wherein the gestures are graphically captured from a hand of the user.

15. The method of claim 1, wherein the second external input is translated to multiple sets of quantified values each corresponding to a different time instant.

16. The method of claim 15, further comprising:

displaying, within the overlay, an input progress indicator during the receiving of the second external input and prior to completion thereof.