Method and system for tracking and analyzing browser session data within online video via the vixel delivery mechanism

• US 9,799,374 B2
• Filed: 06/09/2015
• Issued: 10/24/2017
• Est. Priority Date: 12/02/2013
• Status: Active Grant

• Current Assignee: HUMAN Security, Inc.
• Original Assignee: White Ops, Inc.
• Inventors: Hassan, Tamer
• Primary Examiner(s): Hunter, Mishawn
• Application Number:
  US14/734,975
• Publication Number:
  US 20150356999A1
• Time in Patent Office: 868 Days
• Field of Search: 386239, 386241, 386248-250
• CPC Class Codes: G06F 16/7847 using low-level visual features of the video content
• CPC Class Codes: G11B 27/22 Means responsive to presence or absence of recorded information signals
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

Disclosed herein are methods and systems for new analytic pathways for collecting information regarding video playback by human (and automated) users. This is achieved in part by placing certain elements (Vixels) within the code of a video file prior to it being uploaded by a user who shares the video. Whenever and wherever the video is played, whether it is streamed once, downloaded and played several times thereafter, or played for a mass audience, the analytic pathway is triggered each and every time the video file is played because the elements triggering the collection of analytics exist in the video file itself. By embedding Vixels into video files at or before upload, the analytics mechanisms are triggered by the embedded Vixel regardless of how, where, when, and by whom the video is played back, forming the framework for a simpler and more accurate analytics network.

Claims

1. A method for obtaining analytical information, comprising:

embedding one or more Vixels into a video file, said embedding occurring at or before the time that a user uploads said video file to any third party,

uploading of said video file comprising said one or more Vixels by said user,

wherein a playback of said video comprising said one or more Vixels triggers a playback of said one or more Vixels,

wherein said playback of one or more Vixels initiates an analytics mechanism, and

wherein the Vixel further comprises a dynamic communication code, said dynamic communication code comprising a process for determining, at an exact time when a video file is played, what analytics mechanisms to run, such that the step of initiating an analytics mechanism is defined based on a real-time determination at each particular time said Vixel within said video file is played back.

2. The method of claim 1, wherein said analytical mechanism comprises a communication of a piece of analytical information to a database.

3. The method of claim 1, wherein said analytical mechanism continues to run after said one or more Vixels have played through.

4. The method of claim 1, wherein said one or more Vixels are embedded into an advertisement embedded within said video file.

5. The method of claim 4, wherein a Vixel is embedded into a pre-roll advertisement.

6. The method of claim 4, wherein a Vixel is embedded into a post-roll advertisement.

7. The method of claim 4, wherein a Vixel is embedded into a mid-roll advertisement.

8. The method of claim 1, wherein said communicating of analytical information forms one pathway in a framework of channels, said framework comprising a plurality of pathways within said framework forming a discrete analytics communications network.

9. The method of claim 1, wherein a playback of said Vixel causes no impact on a user'"'"'s experience.

10. The method of claim 1, wherein a playback of said Vixel occurs with zero disruption of the video file in which said Vixel is embedded.

11. A system for acquiring analytics information, comprising:

a first code for embedding a Vixel into a video file, said first code comprising a first application wherein a user uploads a video file and determines a location within said video to embed said Vixel, said application returning to said user a video file containing an embedded Vixel,

a second code for uploading of said video, said second code comprising a second application wherein said user uploads said video file containing an embedded Vixel to any third party, and

a third code for collecting analytics information, said third code comprising a database for storing a plurality of analytics data, said analytics data being communicated via a code located on said Vixel every time said uploaded video file containing an embedded Vixel is played, and

wherein the Vixel further comprises a dynamic communication code, said dynamic communication code comprising a process for determining, at an exact time when a video file is played, what analytics mechanisms to run, such that the step of initiating an analytics mechanism is defined based on a real-time determination at each particular time said Vixel within said video file is played back.