Targeted television advertisements associated with online users' preferred television programs or channels
First Claim
1. An automatic, method implemented by a computer system comprising:
- with the computer system,automatically arranging for or transmitting instructions for presenting, in association with presentation of a first television program or channel, a first television advertisement, andautomatically arranging for or transmitting instructions for presenting, in association with presentation of a second television program or channel, a second television advertisement,wherein;
(a) (i) a relationship, between the first television program or channel and a first online user profile is identified based at least in part on information from the first online user profile, which information indicates a first user'"'"'s preference for the first television program or channel, to presume a user who watches the first television program or channel, and (ii) a relationship, between the second television program or channel and a second online user profile is identified based at least in part on information from the second online user profile, which information indicates a second user'"'"'s preference for the second television program or channel, to presume a second user who watches the second television program or channel;
(b) the first online user profile and the second online user profile are each one of a plurality of online user profiles associated with an identifier of a first set-top box;
(c) (i) the first television advertisement is selected based at least in part on additional information from the first online user profile that is unrelated to the first television program or channel, and (ii) the second television advertisement is selected based at least in part on additional information from the second online user profile that is unrelated to the second television program or channel;
(d) (i) the information from the first online user profile indicating the first user'"'"'s preference for the first television program or channel has been collected from online activity of the presumed first user through a first online user interface device, and (ii) the information from the second online user profile indicating the second user'"'"'s preference for the second television program or channel has been collected from online activity of the presumed second user through a second online user interface device;
(e) the first television advertisement and the first television program or channel are presented via the first set-top box, and the second television advertisement and the second television program or channel are presented via the first set-top box; and
(f) the first television advertisement is selected for presentation in association with the first television program or channel based on the first online user profile but would not have been selected for presentation in association with the first television program or channel based on the second online user profile.
3 Assignments
0 Petitions
Accused Products
Abstract
In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel, which in turn is selected based at least in part on information from an online user profile that contains information indicating a user'"'"'s preference for that television program or channel. The television advertisement is selected based at least in part on additional information from the online user profile that is unrelated to the selected television program or channel. The selected television advertisement is presented on or during the selected television program or channel via a set-top box, which has a set-top box identifier associated with the online user profile.
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Citations
21 Claims
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1. An automatic, method implemented by a computer system comprising:
- with the computer system,
automatically arranging for or transmitting instructions for presenting, in association with presentation of a first television program or channel, a first television advertisement, and automatically arranging for or transmitting instructions for presenting, in association with presentation of a second television program or channel, a second television advertisement, wherein; (a) (i) a relationship, between the first television program or channel and a first online user profile is identified based at least in part on information from the first online user profile, which information indicates a first user'"'"'s preference for the first television program or channel, to presume a user who watches the first television program or channel, and (ii) a relationship, between the second television program or channel and a second online user profile is identified based at least in part on information from the second online user profile, which information indicates a second user'"'"'s preference for the second television program or channel, to presume a second user who watches the second television program or channel; (b) the first online user profile and the second online user profile are each one of a plurality of online user profiles associated with an identifier of a first set-top box; (c) (i) the first television advertisement is selected based at least in part on additional information from the first online user profile that is unrelated to the first television program or channel, and (ii) the second television advertisement is selected based at least in part on additional information from the second online user profile that is unrelated to the second television program or channel; (d) (i) the information from the first online user profile indicating the first user'"'"'s preference for the first television program or channel has been collected from online activity of the presumed first user through a first online user interface device, and (ii) the information from the second online user profile indicating the second user'"'"'s preference for the second television program or channel has been collected from online activity of the presumed second user through a second online user interface device; (e) the first television advertisement and the first television program or channel are presented via the first set-top box, and the second television advertisement and the second television program or channel are presented via the first set-top box; and (f) the first television advertisement is selected for presentation in association with the first television program or channel based on the first online user profile but would not have been selected for presentation in association with the first television program or channel based on the second online user profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
- with the computer system,
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20. A computer system comprising at least one computer programmed and connected:
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to arrange automatically for or transmit instructions for presenting, in association with presentation of a first television program or channel, a first television advertisement and to arrange automatically for or transmit instructions for presenting, in association with presentation of a second television program or channel, a second television advertisement, wherein; (a) (i) a relationship, between the first television program or channel and a first online user profile is identified based at least in part on information from a first online user profile, which information indicates a first user'"'"'s preference for the first television program or channel, to presume a user who watches the first television program or channel, and (ii) a relationship, between the second television program or channel and a second online user profile is identified based at least in part on information from the second online user profile, which information indicates a second user'"'"'s preference for the second television program or channel, to presume a second user who watches the second television program or channel; (b) the first online user profile and the second online user profile are each one of a plurality of online user profiles associated with an identifier of a first set-top box; (c) (i) the first television advertisement is selected based at least in part on additional information from the first online user profile that is unrelated to the first selected television program or channel, and (ii) the second television advertisement is selected based at least in part on additional information from the second online user profile that is unrelated to the second television program or channel; (d) (i) the information from the first online user profile indicating the first user'"'"'s preference for the first television program or channel has been collected from online activity of the first user through a first online user interface device, and (ii) the information from the second online user profile indicating the second user'"'"'s preference for the second television program or channel has been collected from online activity of the presumed second user through a second online user interface device; (e) the first television advertisement and the first television program or channel are presented via the first set-top box, and the second television advertisement and the second television program or channel are presented via the first set-top box; and (f) the first television advertisement is selected for presentation in association with the first television program or channel based on the first online user profile but would not have been selected for presentation in association with the first television program or channel based on the second online user profile.
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21. An article comprising a tangible medium that is not a transitory propagating signal encoding computer-readable instructions that, when applied to a computer system comprising at least one computer, instruct the at least one computer
to arrange automatically for or transmit instructions for presenting, in association with presentation of a first television program or channel, a first television advertisement and to arrange automatically for or transmit instructions for presenting, in association with presentation of a second television program or channel, a second television advertisement, wherein: -
(a) (i) a relationship, between the first television program or channel and a first online user profile is identified based at least in part on information from a first online user profile, which information indicates a first user'"'"'s preference for the first television program or channel to presume a user who watches the first television program or channel, and (ii) a relationship, between the second television program or channel and a second online user profile is identified based at least in part on information from the second online user profile, which information indicates a second user'"'"'s preference for the second television program or channel, to presume a second user who watches the second television program or channel; (b) the first online user profile and the second online user profile are each one of a plurality of online user profiles associated with an identifier of a first set-top box; (c) (i) the first television advertisement is selected based at least in part on additional information from the first online user profile that is unrelated to the first television program or channel, and (ii) the second television advertisement is selected based at least in part on additional information from the second online user profile that is unrelated to the second television program or channel; (d) (i) the information from the first online user profile indicating the first user'"'"'s preference for the first television program or channel has been collected from online activity of the first user through a first online user interface device, and (ii) the information from the second online user profile indicating the second user'"'"'s preference for the second television program or channel has been collected from online activity of the presumed second user through a second online user interface device; (e) the first television advertisement and the first television program or channel are presented via the first set-top box, and the second television advertisement and the second television program or channel are presented via the first set-top box; and (f) the first television advertisement is selected for presentation in association with the first television program or channel based on the first online user profile but would not have been selected for presentation in association with the first television program or channel based on the second online user profile.
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Specification