Crowd-based scores for food from measurements of affective response

• US 9,805,381 B2
• Filed: 02/24/2016
• Issued: 10/31/2017
• Est. Priority Date: 08/21/2014
• Status: Active Grant

• Current Assignee: Affectomatics ltd.
• Original Assignee: Affectomatics ltd.
• Inventors: Frank, Ari M, Thieberger, Gil
• Primary Examiner(s): MOSER, BRUCE M
• Application Number:
  US15/052,785
• Publication Number:
  US 20160171514A1
• Time in Patent Office: 615 Days
• Field of Search: None
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06Q 50/12 Hotels or restaurants

Abstract

Some aspects of this disclosure involve computation of a preference score for a certain type of food. In some embodiments described herein, measurements of affective response of at least ten users are collected. The measurements may include various values indicative of physiological signals and/or behavioral cues of the at least ten users. Each measurement of a user is taken with a sensor coupled to the user up to four hours after the user consumed the certain type of food. A preference score is computed based on the measurements. The preference score is indicative of how much the at least ten users enjoyed consuming the certain type of food and/or how well they felt after consuming the certain type of food.

Claims

1. A system configured to compute a preference score for a certain type of food based on measurements of affective response, comprising:

a memory storing computer executable modules; and

a processor configured to execute the computer executable modules;

the computer executable modules comprising;

a collection module configured to receive measurements of affective response of at least ten users who consumed the certain type of food;

wherein each measurement of a user is taken with a sensor coupled to the user at most four hours after the user finished consuming the certain type of food;

a scoring module configured to compute the preference score based on the measurements;

wherein the preference score represents an affective response of the at least ten users to consuming the certain type of food; and

a recommender module configured to recommend the certain type of food based on the preference score;

wherein responsive to the preference score reaching a threshold, the certain type of food is recommended in a first manner, and responsive to the preference score not reaching the threshold, the certain food is recommend in a second manner; and

wherein recommending the certain type of food in the first manner involves one or more of the following;

(i) utilizing a larger icon to represent the certain type of food on a display of a user interface, compared to the size of an icon utilized to represent the certain type of food on the display when recommending it in the second manner;

(ii) presenting images representing the certain type of food for a longer duration on the display, compared to the duration during which images representing the certain type of food are presented when recommending it in the second manner;

(iii) utilizing a certain visual effect when presenting the certain type of food on the display, which is not utilized when presenting the certain type of food on the display when recommending the certain type of food in the second manner;

(iv) presenting certain information related to the certain type of food on the display, which is not presented when recommending the certain type of food in the second manner;

(v) sending a notification to a user about the certain type of food at a higher frequency than a frequency at which a notification about the certain type of food is sent to the user when recommending the certain type of food in the second manner;

(vi) sending a notification about the certain type of food to a larger number of users compared to a number of users the notification is sent to when recommending the certain type of food in the second manner; and

(vii) on average, sending a notification about the certain type of food sooner than it is sent when recommending the certain type of food in the second manner.

2. The system of claim 1, wherein a measurement of affective response of a user, taken utilizing a sensor coupled to the user, comprises at least one of the following:

a value representing a physiological signal of the user, and a value representing a behavioral cue of the user.

3. The system of claim 2, wherein the sensor is implanted in the body of the user.

4. The system of claim 2, wherein the sensor is embedded in a device used by a user which is in physical contact with the user.

5. The system of claim 1, further comprising a baseline normalizer module configured to receive baseline affective response values for the at least ten users and the measurements of affective response of the at least ten users, and to normalize the measurements with respect to the baseline affective response values.

6. The system of claim 1, wherein consuming the certain type of food involves at least one of the following:

eating the certain type of food, and drinking the certain type of food.

7. The system of claim 1, wherein each measurement of a user is based on values acquired by the sensor during at least three different non-overlapping periods while the user consumes the certain type of food.

8. The system of claim 1, wherein the at least ten users comprise more than one hundred users.

9. The system of claim 1, wherein the measurements of the at least ten users comprise first and second measurements, such that the first measurement is taken at least 24 hours before the second measurement is taken.

10. The system of claim 1, further comprising a statistical test module configured to compute a significance level of a hypothesis about the measurements of the at least ten users utilizing personalized models of the at least ten users;

wherein a personalized model of a user is trained on data comprising measurements of affective response of the user; and

wherein the preference score for the certain type of food is computed based on the significance level.

11. The system of claim 1, further comprising a personalization module configured to receive a profile of a certain user and profiles of the at least ten users, and to generate an output indicative of similarities between the profile of the certain user and the profiles of the at least ten users;

wherein the scoring module is further configured to compute a preference score for the certain user based on the measurements and the output;

wherein, for at least a certain first user and a certain second user, who have different profiles, the scoring module computes respective first and second preference scores that are different.

12. The system of claim 1, wherein the at least ten user comprise more than ten thousand users.

13. A method for computing a preference score for a certain type of food based on measurements of affective response, comprising:

receiving, by a system comprising a processor and memory, measurements of affective response of at least ten users who consumed the certain type of food;

wherein each measurement of a user is taken with a sensor coupled to the user at most four hours after the user finished consuming the certain type of food;

computing the preference score based on the measurements;

wherein the preference score represents an affective response of the at least ten users to consuming the certain type of food; and

recommending the certain type of food based on the preference score;

wherein responsive to the preference score reaching a threshold, the certain type of food is recommended in a first manner, and responsive to the preference score not reaching the threshold, the certain food is recommend in a second manner; and

wherein recommending the certain type of food in the first manner involves one or more of the following;

(i) utilizing a larger icon to represent the certain type of food on a display of a user interface, compared to the size of an icon utilized to represent the certain type of food on the display when recommending it in the second manner;

(ii) presenting images representing the certain type of food for a longer duration on the display, compared to the duration during which images representing the certain type of food are presented when recommending it in the second manner;

(iii) utilizing a certain visual effect when presenting the certain type of food on the display, which is not utilized when presenting the certain type of food on the display when recommending the certain type of food in the second manner;

(iv) presenting certain information related to the certain type of food on the display, which is not presented when recommending the certain type of food in the second manner;

(v) sending a notification to a user about the certain type of food at a higher frequency than a frequency at which a notification about the certain type of food is sent to the user when recommending the certain type of food in the second manner;

(vi) sending a notification about the certain type of food to a larger number of users compared to a number of users the notification is sent to when recommending the certain type of food in the second manner; and

(vii) on average, sending a notification about the certain type of food sooner than it is sent when recommending the certain type of food in the second manner.

14. The method of claim 13, further comprising receiving, by the system, baseline affective response values for the at least ten users, and normalizing the measurements of the at least ten users with respect to the baseline affective response values.

15. The method of claim 13, further comprising receiving, by the system, a profile of a certain user and profiles of at least some of the at least ten users, computing similarities between the profile of the certain user and a profile of each of the at least some of the at least ten users, calculating weights for the measurements of the at least ten users based on the similarities, and utilizing the weights for computing the preference score.

16. The method of claim 13, further comprising:

computing a significance level of a hypothesis about the measurements of the at least ten users utilizing personalized models of the at least ten users, and computing the preference score for the certain type of food based on the significance level;

wherein a personalized model of a user is trained on data comprising measurements of affective response of the user.

17. A non-transitory computer-readable medium having instructions stored thereon that, in response to execution by a system including a processor and memory, causes the system to perform operations comprising:

receiving, by a system comprising a processor and memory, measurements of affective response of at least ten users who consumed a certain type of food;

wherein each measurement of a user is taken with a sensor coupled to the user at most four hours after the user finished consuming the certain type of food; and

computing a preference score based on the measurements;

wherein the preference score represents the affective response of the at least ten users to consuming the certain type of food; and

recommending the certain type of food based on the preference score;

wherein responsive to the preference score reaching a threshold, the certain type of food is recommended in a first manner, and responsive to the preference score not reaching the threshold, the certain food is recommend in a second manner; and

wherein recommending the certain type of food in the first manner involves one or more of the following;

(i) utilizing a larger icon to represent the certain type of food on a display of a user interface, compared to the size of an icon utilized to represent the certain type of food on the display when recommending it in the second manner;

(ii) presenting images representing the certain type of food for a longer duration on the display, compared to the duration during which images representing the certain type of food are presented when recommending it in the second manner;

(iii) utilizing a certain visual effect when presenting the certain type of food on the display, which is not utilized when presenting the certain type of food on the display when recommending the certain type of food in the second manner;

(iv) presenting certain information related to the certain type of food on the display, which is not presented when recommending the certain type of food in the second manner;

(v) sending a notification to a user about the certain type of food at a higher frequency than a frequency at which a notification about the certain type of food is sent to the user when recommending the certain type of food in the second manner;

(vi) sending a notification about the certain type of food to a larger number of users compared to a number of users the notification is sent to when recommending the certain type of food in the second manner; and

(vii) on average, sending a notification about the certain type of food sooner than it is sent when recommending the certain type of food in the second manner.

18. The non-transitory computer-readable medium of claim 17, further comprising instructions defining the steps of receiving baseline affective response values for the at least ten users and normalizing the measurements of the at least ten users with respect to the baseline affective response values.

19. The non-transitory computer-readable medium of claim 17, further comprising additional instructions that, in response to execution, cause the system to perform operations comprising:

receiving a profile of a certain user and profiles of at least some of the at least ten users, computing similarities between the profile of the certain user and a profile of each of the at least some of the at least ten users, calculating weights for the measurements of the at least ten users based on the similarities, and utilizing the weights for computing the preference score.

20. The non-transitory computer-readable medium of claim 17, further comprising additional instructions that, in response to execution, cause the system to perform operations comprising:

computing a significance level of a hypothesis about the measurements of the at least ten users utilizing personalized models of the at least ten users, and computing the preference score for the certain type of food based on the significance level;

wherein a personalized model of a user is trained on data comprising measurements of affective response of the user.