Computer implemented methods and apparatus for identifying topical influence in an online social network

• US 9,811,597 B2
• Filed: 12/15/2016
• Issued: 11/07/2017
• Est. Priority Date: 04/04/2012
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Pappas, Jonathan
• Primary Examiner(s): DAYE, CHELCIE L
• Application Number:
  US15/381,036
• Publication Number:
  US 20170098003A1
• Time in Patent Office: 327 Days
• Field of Search: 707722, 707741, 709204
• CPC Class Codes: G06F 16/3323 using document space presentation or visualization, e.g. category, hierarchy or range presentation and selection
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Disclosed are methods, apparatus, systems, and computer-readable storage media for identifying topical influence in an online social network. In some implementations, an entity associated with a feed item is identified. A topic associated with the entity or with the feed item is also identified. The entity can be determined to be a topical influencer regarding the topic in the online social network based on one or more factors, such as a factor indicating dissemination of information associated with the identified topic to other entities. A display device can be configured to display information indicating the determination that the entity is a topical influencer of the identified topic.

Claims

1. A database system for identifying topical authorities in a social media sharing platform implemented using a server system, the database system configurable to cause:

identifying a first user of the social media sharing platform as being associated with a post stored in a database of the database system, the post capable of being shared with users of the social media sharing platform;

identifying a topic associated with the post;

determining, based on one or more factors, that the first user is a topical authority with respect to the identified topic in the social media sharing platform, the topical authority being a contributor of information associated with the identified topic, the one or more factors being related to profile information of the users of the social media sharing platform;

adding, responsive to determining that the first user is the topical authority with respect to the identified topic, the first user to a designated list of topical authorities;

determining that an indication of interest associated with a second user of the social media sharing platform is associated with the identified topic;

displaying, on a device of the second user;

a first recommendation that the second user follow the first user in the social media sharing platform, the first recommendation indicating that the first user is the topical authority, the first recommendation being displayed in association with a selection operable to cause the second user to follow the first user, and the post;

determining that the second user has selected the selection; and

displaying, responsive to determining that the second user has selected the selection, on the device of the second user;

a second recommendation that the second user follow the topic and one or more further topics associated with the first user, the second recommendation being displayed in association with an explanation of the second recommendation.

2. The database system of claim 1, wherein determining that the first user is the topical authority includes:

identifying the first user as one of a plurality of users associated with the identified topic in a database of the database system.

3. The database system of claim 1, wherein the topic is a name of one of:

a user, a group, a Customer Relationship Management (CRM) object, a record, and a category of information.

4. The database system of claim 1, wherein identifying the topic associated with the post includes:

determining that content of the post includes designated information associated with the topic.

5. The database system of claim 4, wherein the designated information includes one or more of:

a character, a word, a phrase, an expression, a command, a user ID, a tag, a symbol, an @mention, a URL address, a hyperlink, a language, a header, a document, a type of document, an image file, a video file, an audio file, a type of file, and a timeframe.

6. The database system of claim 1, wherein identifying the topic associated with the post includes:

identifying the topic as being included in a profile of the first user.

7. The database system of claim 6, wherein the profile of the first user includes one or more of:

preference information, status information, expertise and skills information, topics of interest information, and group membership information.

8. The database system of claim 1, wherein identifying the topic associated with the post includes:

identifying the topic in association with one or more of;

a role, a title, a group, a record, a field of a record, a record update, a type of record, a feed, a type of feed, a conversation thread, a message, a type of message, and a geographic location.

9. The database system of claim 1, wherein the factors include one or more of:

a number of preference indications associated with the post, a number of comments associated with the post, a number of times the post is shared in the social networking system, a number of times the topic is identified in association with other posts, a number of times the topic is included in messages submitted by the first user, a number of times the first user is recognized as an expert or an authority regarding the topic by one or more users of the social networking system, a number of times the first user is @mentioned in messages submitted by one or more users of the social networking system, a number of user-submitted messages having content identifying the first user and the topic, a number of followers of a topic page, a number of times the first user has accessed or interacted with a topic feed, a number of times the first user has accessed or interacted with a data object associated with the identified topic, and an association of a profile page of the first user with the topic.

10. The database system of claim 1, wherein determining that the first user is the topical authority of the identified topic based on the one or more factors includes:

applying weight information to the one or more factors;

calculating, based on the weight information applied to the one or more factors, a value representing a level of influence of the first user on the identified topic; and

determining that the calculated value meets or exceeds a threshold level.

11. The database system of claim 1, wherein the first user is one of a plurality of users being authorities on topics, the users and the topics being indicated in the recommendation.

12. A method for identifying topical authorities in a social media sharing platform implemented using a database system, the database system configurable to cause:

identifying a first user of the social media sharing platform as being associated with a post stored in a database of the database system, the post capable of being shared with users of the social media sharing platform;

identifying a topic associated with the post;

determining, based on one or more factors, that the first user is a topical authority with respect to the identified topic in the social media sharing platform, the topical authority being a contributor of information associated with the identified topic, the one or more factors being related to profile information of the users of the social media sharing platform;

adding, responsive to determining that the first user is the topical authority with respect to the identified topic, the first user to a designated list of topical authorities;

determining that an indication of interest associated with a second user of the social media sharing platform is associated with the identified topic;

causing display of, on a device of the second user;

a first recommendation that the second user follow the first user in the social media sharing platform, the first recommendation indicating that the first user is the topical authority, the first recommendation being displayed in association with a selection operable to cause the second user to follow the first user, and the post;

determining that the second user has selected the selection; and

causing displaying of, responsive to determining that the second user has selected the selection, on the device of the second user;

a second recommendation that the second user follow the topic and one or more further topics associated with the first user, the second recommendation being displayed in association with an explanation of the second recommendation.

13. The method of claim 12, wherein determining that the first user is the topical authority includes:

identifying the first user as one of a plurality of users associated with the identified topic in a database of the database system.

14. The method of claim 12, wherein the topic is a name of one of:

a user, a group, a CRM object, a record, and a category of information.

15. The method of claim 12, wherein identifying the topic associated with the post includes:

determining that content of the post includes designated information associated with the topic.

16. The method of claim 15, wherein the designated information includes one or more of:

a character, a word, a phrase, an expression, a command, a user ID, a tag, a symbol, an @mention, a URL address, a hyperlink, a language, a header, a document, a type of document, an image file, a video file, an audio file, a type of file, and a timeframe.

17. A computer program product comprising computer-readable program code capable of being executed by one or more processors when retrieved from a non-transitory computer-readable medium, the program code comprising instructions configurable to cause:

identifying a first user of a social media sharing platform as being associated with a post stored in a database of a database system, the post capable of being shared with users of the social media sharing platform;

identifying a topic associated with the post;

determining, based on one or more factors, that the first user is a topical authority with respect to the identified topic in the social media sharing platform, the topical authority being a contributor of information associated with the identified topic, the one or more factors being related to profile information of the users of the social media sharing platform;

adding, responsive to determining that the first user is the topical authority with respect to the identified topic, the first user to a designated list of topical authorities;

determining that an indication of interest associated with a second user of the social media sharing platform is associated with the identified topic;

displaying, on a device of the second user;

a first recommendation that the second user follow the first user in the social media sharing platform, the first recommendation indicating that the first user is the topical authority, the first recommendation being displayed in association with a selection operable to cause the second user to follow the first user, and the post;

determining that the second user has selected the selection; and

displaying, responsive to determining that the second user has selected the selection, on the device of the second user;

a second recommendation that the second user follow the topic and one or more further topics associated with the first user, the second recommendation being displayed in association with an explanation of the second recommendation.

18. The computer program product of claim 17, wherein determining that the first user is the topical authority includes:

identifying the first user as one of a plurality of users associated with the identified topic in a database of the database system.

19. The computer program product of claim 17, wherein the topic is a name of one of:

a user, a group, a CRM object, a record, and a category of information.

20. The computer program product of claim 17, wherein identifying the topic associated with the post includes:

determining that content of the post includes designated information associated with the topic.