System and method for sending advertising data
First Claim
1. A non-transitory machine-readable storage medium comprising executable instructions that, when executed by a television server including a processor, facilitate performance of operations comprising:
- sending to a set-top box, from the television server, a video data stream, wherein the video data stream comprises item data representing an item worn by an actor in the video data stream;
sending to the set-top box, from the television server, icon data, wherein the icon data is in the video data stream and wherein the icon data comprises a plurality of icons, each of which is associated with one of a plurality of mobile devices;
receiving at the television server, from the set-top box, selected icon data and selected item data, wherein the selected icon data indicates a selected one of the plurality of mobile devices and the selected item data indicates, as a selected item, the item worn by the actor in the video data stream;
interfacing by the television server with a cellular telephone system; and
sending via the cellular telephone system, from the television server, to the selected one of the plurality of mobile devices, advertising data for the selected item, wherein the advertising data is sent when the selected one of the plurality of mobile devices comes in proximity with a merchant having the selected item in stock, wherein the selected one of the plurality of mobile devices is automatically selected based on a set-top box end user selection of a particular icon, presented on a display, of the icon data to find one of the plurality of mobile devices that is in closest proximity to a merchant location having the selected item available.
2 Assignments
0 Petitions
Accused Products
Abstract
A computer readable medium is disclosed containing a computer program useful for performing a method for sending advertising data, the computer program comprising instructions to send a video data stream comprising advertising data from an IPTV server to a first end user device, instructions to receive at the IPTV server selection data from the first end user device selecting the advertising data and a second end user device and instructions to send from the IPTV server a data associated with the advertising data to the second end user device. A system is disclosed for performing the method. A data structure is disclosed for use by the system and method.
28 Citations
20 Claims
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1. A non-transitory machine-readable storage medium comprising executable instructions that, when executed by a television server including a processor, facilitate performance of operations comprising:
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sending to a set-top box, from the television server, a video data stream, wherein the video data stream comprises item data representing an item worn by an actor in the video data stream; sending to the set-top box, from the television server, icon data, wherein the icon data is in the video data stream and wherein the icon data comprises a plurality of icons, each of which is associated with one of a plurality of mobile devices; receiving at the television server, from the set-top box, selected icon data and selected item data, wherein the selected icon data indicates a selected one of the plurality of mobile devices and the selected item data indicates, as a selected item, the item worn by the actor in the video data stream; interfacing by the television server with a cellular telephone system; and sending via the cellular telephone system, from the television server, to the selected one of the plurality of mobile devices, advertising data for the selected item, wherein the advertising data is sent when the selected one of the plurality of mobile devices comes in proximity with a merchant having the selected item in stock, wherein the selected one of the plurality of mobile devices is automatically selected based on a set-top box end user selection of a particular icon, presented on a display, of the icon data to find one of the plurality of mobile devices that is in closest proximity to a merchant location having the selected item available. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
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a television server including a processor; and a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations comprising; sending to a set-top box, from the television server, a video data stream, wherein the video data stream comprises item data representing an item worn by an actor in the video data stream; sending to the set-top box, from the television server, icon data, wherein the icon data is in the video data stream and wherein the icon data comprises a plurality of icons, each of which is associated with one of a plurality of mobile devices; receiving at the television server, from the set-top box, selected icon data and selected item data, wherein the selected icon data indicates a selected one of the plurality of mobile devices and the selected item data indicates, as a selected item, the item worn by the actor in the video data stream; interfacing by the television server with a cellular telephone system; and sending via the cellular telephone system, from the television server, to the selected one of the plurality of mobile devices, advertising data for the selected item, wherein the advertising data is sent when the selected one of the plurality of mobile devices comes in proximity with a merchant having the selected item in stock, wherein the selected one of the plurality of mobile devices is automatically selected based on a set-top box end user selection of a particular icon, presented on a display, of the icon data to find one of the plurality of mobile devices that is in closest proximity to a merchant location having the selected item. - View Dependent Claims (12, 13, 14, 15)
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16. A method comprising:
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sending, by a television server including a processor, to a set-top box a video data stream, wherein the video data stream comprises item data representing an item worn by an actor in the video data stream; sending to the set-top box, by the television server, icon data, wherein the icon data is in the video data stream and wherein the icon data comprises a plurality of icons, each of which is associated with one of a plurality of mobile devices; receiving by the television server, from the set-top box, selected icon data and selected item data, wherein the selected icon data indicates a selected one of the plurality of mobile devices and the selected item data indicates, as a selected item, the item worn by the actor in the video data stream; interfacing by the television server with a cellular telephone system; and sending via the cellular telephone system, by the television server, to the selected one of the plurality of mobile devices, advertising data for the selected item, wherein the advertising data is sent when the selected one of the plurality of mobile devices comes in proximity with a merchant having the selected item in stock, wherein the selected one of the plurality of mobile devices is automatically selected based on a set-top box end user selection of a particular icon, presented on a display, of the icon data to find one of the plurality of mobile devices that is in closest proximity to a merchant location having the selected item available. - View Dependent Claims (17, 18, 19, 20)
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Specification