Systems and methods for automated mass media commerce
First Claim
1. A method for taking a wireless request from a consumer over a network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the method comprising:
- transmitting from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer request from the mobile ordering device via a wireless network, the electronic consumer request having electronic information pertaining to the product offered by a vendor;
receiving at a commerce data system including a server the consumer request via the wireless network from the mobile ordering device with the electronic information from the wireless identification signal;
generating a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and
sending the response to the consumer request by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.
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Citations
57 Claims
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1. A method for taking a wireless request from a consumer over a network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the method comprising:
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transmitting from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer request from the mobile ordering device via a wireless network, the electronic consumer request having electronic information pertaining to the product offered by a vendor; receiving at a commerce data system including a server the consumer request via the wireless network from the mobile ordering device with the electronic information from the wireless identification signal; generating a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and sending the response to the consumer request by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory processor readable medium, the medium storing programming instructions that, when executed by one or more processors of a mobile ordering device, cause the one or more processors to perform a method for making a wireless request from a consumer over a network with a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the method comprising:
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receiving from the transmitter the wireless identification signal at the mobile ordering device for initiating an electronic consumer request from the mobile ordering device via a wireless network, the electronic consumer request having electronic information pertaining to the product offered by a vendor; transmitting to a commerce data system including a server the consumer request via the wireless network from the mobile ordering device with the electronic information from the wireless identification signal; receiving a response from the server generated with the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and displaying the response to the consumer request on the mobile ordering device, the displaying including showing the advertisement information associated with the electronic information pertaining to the product. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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24. A system for taking a wireless request from a consumer over a network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the system comprising:
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the at least one transmitter, the transmitter configured to transmit from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer request from the mobile ordering device via a wireless network, the electronic consumer request having electronic information pertaining to the product offered by a vendor; a commerce data system including at least one server, the commerce data system configured to receive the consumer request via the wireless network from the mobile ordering device with the electronic information from the wireless identification signal; the commerce data system further configured to generate a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and the commerce data system further configured to send the response to the consumer request for display on the mobile ordering device by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. An advertising system for taking a wireless request from a consumer over a network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the system comprising:
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a commerce data system including at least one server, the commerce data system configured to receive a consumer request via a wireless network from a mobile ordering device with electronic information from the wireless identification signal from the transmitter, the transmitter configured to transmit from the transmitter the wireless identification signal to the mobile ordering device for initiating an electronic consumer request from the mobile ordering device via a wireless network, the electronic consumer request having the electronic information pertaining to the product offered by a vendor; the commerce data system further configured to generate a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and the commerce data system further configured to send the response to the consumer request for display on the mobile ordering device by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product.
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39. A method for taking a wireless request from a consumer over a wireless network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the method comprising:
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transmitting from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer advertisement on the mobile ordering device, the electronic consumer advertisement having electronic information pertaining to the product offered by a vendor; receiving at a commerce data system including a server a consumer request via the wireless network from the mobile ordering device for advertisement information, the advertisement information associated with the electronic information of the wireless identification signal; generating a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and sending the response to the consumer request by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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52. A system for taking a wireless request from a consumer over a wireless network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the system comprising:
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at least one transmitter configured to transmit from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer advertisement on the mobile ordering device, the electronic consumer advertisement having electronic information pertaining to the product offered by a vendor; a commerce data system including a server, the commerce data system configured to receive a consumer request via the wireless network from the mobile ordering device for advertisement information, the advertisement information associated with the electronic information of the wireless identification signal; the commerce data system further configured to generate a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and the commerce data system further configured to send the response to the consumer request by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product. - View Dependent Claims (53, 54, 55, 56, 57)
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Specification