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Systems and methods for automated mass media commerce

  • US 9,811,852 B2
  • Filed: 06/09/2014
  • Issued: 11/07/2017
  • Est. Priority Date: 03/12/2004
  • Status: Active Grant
First Claim
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1. A method for taking a wireless request from a consumer over a network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the method comprising:

  • transmitting from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer request from the mobile ordering device via a wireless network, the electronic consumer request having electronic information pertaining to the product offered by a vendor;

    receiving at a commerce data system including a server the consumer request via the wireless network from the mobile ordering device with the electronic information from the wireless identification signal;

    generating a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and

    sending the response to the consumer request by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product.

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