Systems and methods for matching and scoring sameness
First Claim
1. A computer-implemented method for analyzing a first web site or mobile device app interaction, the method comprising acts of:
- identifying a plurality of first-degree anchor values from the first web site or mobile device app interaction, wherein the plurality of first-degree anchor values comprise a first-degree network address X and a first degree anchor value Y, wherein the first-degree anchor value Y is of an anchor type selected from a group consisting of;
account identifier, email address, phone number, credit card number, location, device characteristic, and device identifier;
accessing a profile of the first-degree network address X, wherein;
the profile of the first-degree network address X comprises a plurality of sets of second-degree anchor values; and
the plurality of sets of second-degree anchor values comprises a set of one or more second-degree anchor values of the same anchor type as the first-degree anchor value Y;
generating an association score indicative of an association among the plurality of first-degree anchor values identified from the first web site or mobile device app interaction, based at least in part on an association between the first-degree network address X and the first-degree anchor value Y, wherein the association between the first-degree network address X and the first-degree anchor value Y is analyzed at least in part by;
determining whether the first-degree anchor value Y appears as a second-degree anchor value in the set of second-degree anchor values in the profile of the first-degree network address X; and
using information stored in the profile of the first-degree network address X to determine how frequently the first-degree anchor value Y was previously observed from a same digital interaction as the first-degree network address X;
determining, based on the association score, whether to perform additional analysis; and
in response to determining that additional analysis is to be performed;
collecting additional data from the web site or mobile device app interaction; and
displaying, via a backend user interface, a risk assessment report to an operator of a web site or mobile device app via which the web site or mobile device app interaction is conducted, wherein the risk assessment report is based on a result of analyzing the additional data collected from the web site or mobile device app interaction.
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Accused Products
Abstract
Systems and methods for matching and scoring sameness. In some embodiments, a computer-implemented method is provided, comprising acts of: identifying a plurality of first-degree anchor values from the first digital interaction, wherein the plurality of first-degree anchor values comprise first-degree anchor values X and Y; accessing a profile of the first-degree anchor value X, wherein: the profile of the first-degree anchor value X comprises a plurality of sets of second-degree anchor values; and each set of the plurality of sets of second-degree anchor values corresponds to a respective anchor type and comprises one or more second-degree anchor values of that anchor type; determining how closely the first-degree anchor values X and Y are associated; and generating an association score indicative of how closely the plurality of first-degree anchors are associated, based at least in part on how closely the first-degree anchor values X and Y are associated.
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Citations
21 Claims
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1. A computer-implemented method for analyzing a first web site or mobile device app interaction, the method comprising acts of:
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identifying a plurality of first-degree anchor values from the first web site or mobile device app interaction, wherein the plurality of first-degree anchor values comprise a first-degree network address X and a first degree anchor value Y, wherein the first-degree anchor value Y is of an anchor type selected from a group consisting of;
account identifier, email address, phone number, credit card number, location, device characteristic, and device identifier;accessing a profile of the first-degree network address X, wherein; the profile of the first-degree network address X comprises a plurality of sets of second-degree anchor values; and the plurality of sets of second-degree anchor values comprises a set of one or more second-degree anchor values of the same anchor type as the first-degree anchor value Y; generating an association score indicative of an association among the plurality of first-degree anchor values identified from the first web site or mobile device app interaction, based at least in part on an association between the first-degree network address X and the first-degree anchor value Y, wherein the association between the first-degree network address X and the first-degree anchor value Y is analyzed at least in part by; determining whether the first-degree anchor value Y appears as a second-degree anchor value in the set of second-degree anchor values in the profile of the first-degree network address X; and using information stored in the profile of the first-degree network address X to determine how frequently the first-degree anchor value Y was previously observed from a same digital interaction as the first-degree network address X; determining, based on the association score, whether to perform additional analysis; and in response to determining that additional analysis is to be performed; collecting additional data from the web site or mobile device app interaction; and displaying, via a backend user interface, a risk assessment report to an operator of a web site or mobile device app via which the web site or mobile device app interaction is conducted, wherein the risk assessment report is based on a result of analyzing the additional data collected from the web site or mobile device app interaction. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising at least one processor and at least one computer-readable storage medium having stored thereon instructions which, when executed, program the at least one processor to perform a method for analyzing a first web site or mobile device app interaction, the method comprising acts of:
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identifying a plurality of first-degree anchor values from the first web site or mobile device app interaction, wherein the plurality of first-degree anchor values comprise a first-degree network address X and a first-degree anchor value Y, wherein the first-degree anchor value Y is of an anchor type selected from a group consisting of;
account identifier, email address, phone number, credit card number, location, device characteristic, and device identifier;accessing a profile of the first-degree network address X, wherein; the profile of the first-degree network address X comprises a plurality of sets of second-degree anchor values; and the plurality of sets of second-degree anchor values comprises a set of one or more second-degree anchor values of the same anchor type as the first-degree anchor value Y; generating an association score indicative of an association among the plurality of first-degree anchor values identified from the first web site or mobile device app interaction, based at least in part on an association between the first-degree network address X and the first-degree anchor value Y, wherein the association between the first-degree network address X and the first-degree anchor value Y is analyzed at least in part by; determining whether the first-degree anchor value Y appears as a second-degree anchor value in the set of second-degree anchor values in the profile of the first-degree network address X; and using information stored in the profile of the first-degree network address X to determine how frequently the first-degree anchor Y was previously observed from a same digital interaction as the first-degree network address X; determining, based on the association score, whether to perform additional analysis; and in response to determining that additional analysis is to be performed; collecting additional data from the web site or mobile device app interaction; and displaying, via a backend user interface, a risk assessment report to an operator of a web site or mobile device app via which the web site or mobile device app interaction is conducted, wherein the risk assessment report is based on a result of analyzing the additional data collected from the web site or mobile device app interaction. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. At least one non-transitory computer-readable medium having stored thereon instructions which, when executed, program at least one processor to perform a method for analyzing a first web site or mobile device app interaction, the method comprising acts of:
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identifying a plurality of first-degree anchor values from the first web site or mobile device app interaction, wherein the plurality of first-degree anchor values comprise a first-degree network address X and a first-degree anchor value Y, wherein the first-degree anchor value Y is of an anchor type selected from a group consisting of;
account identifier, email address, phone number, credit card number, location, device characteristic, and device identifier;accessing a profile of the first-degree network address X, wherein; the profile of the first-degree network address X comprises a plurality of sets of second-degree anchor values; and the plurality of sets of second-degree anchor values comprises a set of one or more second-degree anchor values of the same anchor type as the first-degree anchor value Y; generating an association score indicative of an association among the plurality of first-degree anchor values identified from the first web site or mobile device app interaction, based at least in part on an association between the first-degree network address X and the first-degree anchor value Y, wherein the association between the first-degree network address X and the first-degree anchor value Y is analyzed at least in part by; determining whether the first-degree anchor value Y appears as a second-degree anchor value in the set of second-degree anchor values in the profile of the first-degree network address X; and using information stored in the profile of the first-degree network address X to determine how frequently the first-degree anchor Y was previously observed from a same digital interaction as the first-degree network address X; determining, based on the association score, whether to perform additional analysis; and in response to determining that additional analysis is to be performed; collecting additional data from the web site or mobile device app interaction; and displaying, via a backend user interface, a risk assessment report to an operator of a web site or mobile device app via which the web site or mobile device app interaction is conducted, wherein the risk assessment report is based on a result of analyzing the additional data collected from the web site or mobile device app interaction. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification