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System and method for advertising distribution through mobile social gaming

  • US 9,814,985 B2
  • Filed: 04/18/2016
  • Issued: 11/14/2017
  • Est. Priority Date: 07/26/2013
  • Status: Active Grant
First Claim
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1. A system for providing access to content from a sponsor to a first participant device, associated with a first participant, and providing the access to the content from the first participant device to a second participant device, associated with a second participant, comprising:

  • a server, programmed to act as an intermediary and to store and execute instructions that cause the system to perform operations comprising;

    receiving at the server, a first set of information that describes one or more attributes related to the one or more first participants;

    receiving at the server, a second set of information that describes one or more attributes for targeting the content to the first participant;

    establishing an agreement between the first participant and the sponsor to access the content;

    sending, from the server to the first participant device, a third set of information, relating to the set of content, selected on the basis of a match between the first set of information and the second set of information, the third set of information including a component for inclusion in a communication to the second participant device; and

    ,providing the content to the second participant device.

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