System and method for advertising distribution through mobile social gaming
First Claim
1. A system for providing access to content from a sponsor to a first participant device, associated with a first participant, and providing the access to the content from the first participant device to a second participant device, associated with a second participant, comprising:
- a server, programmed to act as an intermediary and to store and execute instructions that cause the system to perform operations comprising;
receiving at the server, a first set of information that describes one or more attributes related to the one or more first participants;
receiving at the server, a second set of information that describes one or more attributes for targeting the content to the first participant;
establishing an agreement between the first participant and the sponsor to access the content;
sending, from the server to the first participant device, a third set of information, relating to the set of content, selected on the basis of a match between the first set of information and the second set of information, the third set of information including a component for inclusion in a communication to the second participant device; and
,providing the content to the second participant device.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer'"'"'s social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.
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Citations
18 Claims
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1. A system for providing access to content from a sponsor to a first participant device, associated with a first participant, and providing the access to the content from the first participant device to a second participant device, associated with a second participant, comprising:
a server, programmed to act as an intermediary and to store and execute instructions that cause the system to perform operations comprising; receiving at the server, a first set of information that describes one or more attributes related to the one or more first participants; receiving at the server, a second set of information that describes one or more attributes for targeting the content to the first participant; establishing an agreement between the first participant and the sponsor to access the content; sending, from the server to the first participant device, a third set of information, relating to the set of content, selected on the basis of a match between the first set of information and the second set of information, the third set of information including a component for inclusion in a communication to the second participant device; and
,providing the content to the second participant device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system, comprising:
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one or more first participant devices; one or more second participant devices; and
,a server programmed to act as an intermediary between the one or more first participant devices and one or more sponsors, and to store and execute instructions that cause the system to perform operations comprising; storing, at the server, a first set of information related to one or more first participants, the first set of information including a first set of geographic attributes related to the one or more first participants; storing, at the server, a second set of information related to a target participant of the one or more sponsors, the second set of information including a second set of geographic attributes; finding, at the server, a set of matches between the first set of geographic attributes and the second set of geographic attributes; causing the server to respond to the set of matches by providing a set of content to a matched first participant device of the one or more first participant devices; causing the server to respond to a receipt of a set of selections from the matched first participant device of the one or more first participant devices by providing to the first participant device of the one or more first participant devices a link adapted to be forwarded to the one or more second participant devices, and; causing the server to respond to a receipt of a signal related to a click on the link by providing to the one or more second participant devices a third set of information related to the set of content. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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Specification