Website content and SEO modifications via a web browser for native and third party hosted websites

• US 9,817,801 B2
• Filed: 12/04/2014
• Issued: 11/14/2017
• Est. Priority Date: 12/04/2013
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Olszewski, Marek, Reinsberg, Rene
• Primary Examiner(s): PAULA, CESAR B
• Assistant Examiner(s): Faber, David
• Application Number:
  US14/560,254
• Publication Number:
  US 20150154162A1
• Time in Patent Office: 1,076 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/146 Coding or compression of tree-structured data
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting

Abstract

Systems and methods for assisting a user to redesign a live website using a browser-based interface are presented. A first computer server hosts a target website that includes a first code snippet configured to, once executed, create a communication channel to a second computer server. The second computer server is configured to, after execution of the first code snippet, retrieve a content of the target website using the communication channel, analyze the content of the target website to identify one or more candidate keywords to incorporate into the target website, transmit, through the communication channel, the one or more candidate keywords for selection by a user on the target website, receive, through the communication channel, a selection of one of the one or more candidate keywords, generate a second code snippet configured to modify the target website to incorporate the selected one of the one or more candidate keywords, and store the second code snippet on the second computer server.

Claims

1. A system, comprising:

a first computer server hosting a target website including;

an original source code, and

an original document object model (DOM); and

a second computer server configured to;

execute a function call to a first scripting instruction within the original source code creating a communication channel connection to the target website to retrieve the original source code;

automatically crawl the original source code to identify one or more candidate keywords, which previously resulted in a high rank in a search engine result according to a search engine indexing algorithm;

render, from the first scripting instruction, a browser-based graphical user interface (GUI) including;

a first hypertext markup language (HTML) frame rendering the target website according to the original DOM within the original source code, and incorporating the one or more candidate keywords, and

a second HTML frame including at least one GUI control configured to receive, from a user of the target website, a selection of the one or more candidate keywords;

transmit, through the communication channel, the GUI;

receive, through the communication channel, the selection of one of the one or more candidate keywords;

dynamically generate a second scripting instruction causing the second computer server to;

generate a revised DOM to rebuild, in real time and without modification to the original source code, the target website according to at least one modification to the original DOM received from the GUI,

incorporate the selected one of the one or more candidate keywords into the revised DOM, and

modify the first HTML frame in real time, to display the rebuilt target website including the at least one modification and the selected one of the one or more candidate keywords;

store the second scripting instruction, and the revised DOM in a database coupled to the network; and

upon a second execution of the function call to the first scripting instruction;

retrieve;

from the first computer server, the original source code, and

from the database;

 

the second scripting instruction, and

 

the revised DOM; and

dynamically rebuild the target web page including the revised DOM; and

transmit the rebuilt target webpage to a computer client for display.

2. The system of claim 1, wherein the second scripting instruction is configured to modify at least one of a title hyper-text markup language (HTML) tag, and a headline HTML tag.

3. The system of claim 1, wherein the second code snippet scripting instruction is encoded as dynamically-generated JavaScript instructions.

4. The system of claim 3, wherein the first scripting instruction is encoded within the original source code of the target website as a JavaScript function call, automatically executed when loaded into a browser, causing the second computer server to:

connect to the target website; and

generate the GUI to redesign the target website.

5. The system of claim 1, wherein the second computer server is configured to transmit a user interface for modifying the target website through the communication channel for display with the target website, the user interface comprising:

the first hypertext markup language (HTML) frame rendering the target website as displayed in a browser according to a layout defined in the original source code of the target website; and

the second HTML frame displaying a recommendation to optimize a content of the target website; and

a third HTML frame displaying;

an editing UI control configured to receive an input from a user and dynamically update the design of the target website displayed in the first HTML frame;

or

a non-rendered display of the source code of the target website configured to receive an input from the user and dynamically update the design of the target website displayed in the first HTML frame.

6. The system of claim 1, wherein the second computer server is configured to analyze the source code of the target website to identify the one or more candidate keywords, comprising the second computer server automatically:

accessing at least one data store to identify a first keyword as a factor in producing the high rank in the search engine result according to the search engine indexing algorithm;

crawling the source code of the target website to determine if the first keyword is in the source code; and

responsive to a determination that the first keyword is not in the source code, generating the one or more candidate keywords from the first keyword.

7. The system of claim 1, wherein the second scripting instruction is configured to modify the original DOM of the target website after the target website is loaded by a browser, comprising the step of dynamically generating JavaScript instructions within the revised DOM, the instructions applying at least one modification, as received from the GUI, and as it is rendered in a browser, to the original source code of the target website without modifying the original source code, thereby:

relocating a website element;

resizing the website element;

or

changing at least one text string or image.

8. A system, comprising:

a first computer server hosting a target website including;

an original source code, and

an original document object model (DOM); and

a second computer server configured to;

analyze a content of the target website;

execute a function call to a first scripting instruction within the original source code creating a communication channel connection to the target website to retrieve the original source code;

automatically crawl the original source code to identify one or more candidate keywords, which previously resulted in a high rank in a search engine result according to a search engine indexing algorithm;

render, from the first scripting instruction, a browser-based graphical user interface (GUI) including;

a first hypertext markup language (HTML) frame rendering the target website according to the original DOM within the original source code, and incorporating the one or more candidate keywords, and

a second HTML frame including at least one GUI control configured to receive, from a user of the target website, a selection of the one or more candidate keywords;

transmit, through the communication channel, the GUI;

receive, through the communication channel, the selection of one of the one or more candidate keywords;

dynamically generate a second scripting instruction causing the second computer server to;

generate a revised DOM to rebuild, in real time and without modification to the original source code, the target website according to at least one modification to the original DOM received from the GUI,

incorporate the selected one of the one or more candidate keywords into the revised DOM, and

modify the first HTML frame in real time, to display the rebuilt target website including the at least one modification and the selected one of the one or more candidate keywords;

store the second scripting instruction, and the revised DOM in a database coupled to the network; and

upon a second execution of the function call to the first scripting instruction;

retrieve;

from the first computer server, the original source code, and

from the database;

 

the second scripting instruction, and

 

the revised DOM; and

dynamically rebuild the target web page including the revised DOM; and

transmit the rebuilt target webpage to a computer client for display.

9. The system of claim 8, wherein the second scripting instruction is configured to modify at least one of a title hyper-text markup language (HTML) tag, and a headline HTML tag.

10. The system of claim 8, wherein the second code snippet scripting instruction is encoded as dynamically-generated JavaScript instructions.

11. The system of claim 10, wherein the first scripting instruction is encoded within the original source code of the target website as a JavaScript function call, automatically executed when loaded into a browser, causing the second computer server to:

connect to the target website; and

generate the GUI to redesign the target website.

12. The system of claim 8, wherein the second computer server is configured to transmit a user interface for modifying the target website through the communication channel for display with the target website, the user interface comprising:

the first hypertext markup language (HTML) frame rendering the target website as displayed in a browser according to a layout defined in the original source code of the target website; and

the second HTML frame displaying a recommendation to optimize a content of the target website; and

a third HTML frame displaying;

an editing UI control configured to receive an input from a user and dynamically update the design of the target website displayed in the first HTML frame;

or

a non-rendered display of the source code of the target website configured to receive an input from the user and dynamically update the design of the target website displayed in the first HTML frame.

13. The system of claim 8, wherein the second computer server is configured to analyze the source code of the target website to identify the one or more candidate keywords, comprising the second computer server automatically:

accessing at least one data store to identify a first keyword as a factor in producing the high rank in the search engine result according to the search engine indexing algorithm;

crawling the source code of the target website to determine if the first keyword is in the source code; and

responsive to a determination that the first keyword is not in the source code, generating the one or more candidate keywords from the first keyword.

14. The system of claim 8, wherein the second scripting instruction is configured to modify the original DOM of the target website after the target website is loaded by a browser, comprising the step of dynamically generating JavaScript instructions within the revised DOM, the instructions applying at least one modification, as received from the GUI, and as it is rendered in a browser, to the original source code of the target website without modifying the original source code, thereby:

relocating a website element;

resizing the website element;

or

changing at least one text string or image.

15. A method, comprising:

hosting a first computer server, a target website including;

an original source code, and

an original document object model (DOM);

executing, by a second computer server, a function call to a first scripting instruction within the original source code creating a communication channel connection to the target website to retrieve the original source code;

automatically crawling the original source code to identify one or more candidate keywords, which previously resulted in a high rank in a search engine result according to a search engine indexing algorithm;

rendering, from the first scripting instruction, a browser-based graphical user interface (GUI) including;

a first hypertext markup language (HTML) frame rendering the target website according to the original DOM within the original source code, and incorporating the one or more candidate keywords, and

a second HTML frame including at least one GUI control configured to receive, from a user of the target website, a selection of the one or more candidate keywords;

transmitting, through the communication channel, the GUI;

receiving, through the communication channel, the selection of one of the one or more candidate keywords;

dynamically generating a second scripting instruction causing the second computer server to;

generate a revised DOM to rebuild, in real time and without modification to the original source code, the target website according to at least one modification to the original DOM received from the GUI,

incorporate the selected one of the one or more candidate keywords into the revised DOM, and

modify the first HTML frame in real time, to display the rebuilt target website including the at least one modification and the selected one of the one or more candidate keywords;

storing the second scripting instruction, and the revised DOM in a database coupled to the network; and

upon a second execution of the function call to the first scripting instruction;

retrieving;

from the first computer server, the original source code, and

from the database;

 

the second scripting instruction, and

 

the revised DOM; and

dynamically rebuild the target web page including the revised DOM; and

transmitting the rebuilt target webpage to a computer client for display.

16. The method of claim 15, wherein the second scripting instruction is configured to modify at least one of a title hyper-text markup language (HTML) tag, and a headline HTML tag.

17. The method of claim 15, wherein the second code snippet scripting instruction is encoded as dynamically-generated JavaScript instructions.

18. The method of claim 17, wherein the first scripting instruction is encoded within the original source code of the target website as a JavaScript function call, automatically executed when loaded into a browser, causing the second computer server to:

connect to the target website; and

generate the GUI to redesign the target website.