Monetization of multimedia queries
First Claim
Patent Images
1. A computer-implemented method employing a server device, the method comprising:
- receiving, at the server device, a query associated with multimedia content comprising unlicensed copyright-protected content;
selecting, at the server device, advertisement information based on terms included in the query;
generating advertisement-treatment information for the advertisement information based on terms included in the query, the generating comprising;
determining that the multimedia content comprises unlicensed copyright-protected content; and
generating the advertisement-treatment information in response to the determining, the advertisement-treatment information indicating how the advertisement information is displayed with relation to the unlicensed copyright-protected content, the advertisement-treatment information defining spatial or temporal relationships between the advertisement information and the unlicensed copyright-protected content corresponding to the query; and
transmitting a results set generated from the query comprising the multimedia content, the results set to be displayed as one or more thumbnails corresponding to the multimedia content in a multimedia-content section associated with a display area with the selected displayed advertisement information being displayed in an advertisement section associated with the display area according to the advertisement-treatment information, an advertisement-visibility control modifying display properties of the unlicensed copyright-protected content to obscure the unlicensed copyright-protected content when displaying the advertisements in the advertisement section based on the advertisement-treatment information and removing the advertisement information when the unlicensed copyright-protected content becomes visible in the display area based on the advertisement-treatment information.
2 Assignments
0 Petitions
Accused Products
Abstract
A method to monetize multimedia queries is provided. The method includes receiving a multimedia query from a client device. In response, to the multimedia query a collection of thumbnails representing multimedia files is created. Position information for advertisement information is generated based on multimedia content included in the multimedia files. The position information specifies where the advertisement information should be displayed. Accordingly, advertisement information associated with advertisers that pay above a specified threshold is displayed with thumbnails of the multimedia content or with the actual multimedia content.
-
Citations
20 Claims
-
1. A computer-implemented method employing a server device, the method comprising:
-
receiving, at the server device, a query associated with multimedia content comprising unlicensed copyright-protected content; selecting, at the server device, advertisement information based on terms included in the query; generating advertisement-treatment information for the advertisement information based on terms included in the query, the generating comprising; determining that the multimedia content comprises unlicensed copyright-protected content; and generating the advertisement-treatment information in response to the determining, the advertisement-treatment information indicating how the advertisement information is displayed with relation to the unlicensed copyright-protected content, the advertisement-treatment information defining spatial or temporal relationships between the advertisement information and the unlicensed copyright-protected content corresponding to the query; and transmitting a results set generated from the query comprising the multimedia content, the results set to be displayed as one or more thumbnails corresponding to the multimedia content in a multimedia-content section associated with a display area with the selected displayed advertisement information being displayed in an advertisement section associated with the display area according to the advertisement-treatment information, an advertisement-visibility control modifying display properties of the unlicensed copyright-protected content to obscure the unlicensed copyright-protected content when displaying the advertisements in the advertisement section based on the advertisement-treatment information and removing the advertisement information when the unlicensed copyright-protected content becomes visible in the display area based on the advertisement-treatment information. - View Dependent Claims (2, 3, 4, 5, 14, 15, 19)
-
-
6. A method to generate a graphical user interface to provide multimedia content in response to a multimedia query, comprising:
-
displaying, in a multimedia-content section, one or more thumbnails corresponding to multimedia content matching the multimedia query, the multimedia content comprising unlicensed copyright-protected content; displaying an advertisement-visibility control for obscuring the one or more thumbnails, the advertisement-visibility control modifying display properties of the unlicensed copyright-protected content; receiving advertisement-treatment information for advertisements based on terms included in the query, the advertisement-treatment information indicating how advertisements are displayed with relation to unlicensed copyright-protected content, the advertisement-treatment information defining spatial or temporal relationships between the advertisements and the unlicensed copyright-protected content corresponding to the multimedia query; displaying, in an advertisement section, the advertisements based on terms included in the query, the advertisement section being spatially separated from the multimedia-content section and the unlicensed copyright-protected content being obscured when displaying the advertisements in the advertisement section based on the advertisement-treatment information; and removing the advertisements when obscuring of the unlicensed copyright-protected content is below a predetermined threshold. - View Dependent Claims (7, 8, 9, 10, 11, 12, 16, 17)
-
-
13. A system for providing multimedia content on a client device in response to a multimedia query, the system comprising:
-
a sending component configured to send a multimedia query; a receiving component configured to receive; advertisement information matching terms in the multimedia query, one or more thumbnails corresponding to multimedia content matching the multimedia query, the multimedia content comprising unlicensed copyright-protected content, and advertisement-treatment information for advertisements based on terms included in the query, the advertisement treatment information indicating how the advertisement information is displayed with relation to unlicensed copyright-protected content, the advertisement-treatment information defining spatial or temporal relationships between the advertisement information and the unlicensed copyright-protected content corresponding to the multimedia query; a formatting component configured to format the received advertisement information and the unlicensed copyright-protected content for display on the client device based on the advertisement-treatment information, the unlicensed copyright-protected content being displayed in a multimedia-content section on the client device; and an advertisement-visibility control for the one or more thumbnails, the advertisement-visibility control modifying display properties of the unlicensed copyright-protected content to obscure the unlicensed copyright-protected content when displaying the advertisement information in an advertisement section and removing the advertisement information when obscuring of the unlicensed copyright-protected content is below a predetermined threshold based on the advertisement-treatment information, the advertisement section being spatially separated from the multimedia-content section based on the advertisement-treatment information. - View Dependent Claims (18, 20)
-
Specification