Method for consumer profile consolidation using mobile network identification
First Claim
1. A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer, comprising:
- receiving, by an advertisement (ad) bidder server computer from a mobile communication device, an ad bid request with an external consumer identifier and consumer profile information of the mobile communication device;
transmitting, by the ad bidder server computer to the mobile communication device, a bid response with a pixel tag embedded in the bid response, wherein the external consumer identifier is embedded in the pixel tag;
detecting, by the authentication network element computer via a mobile communication network, that a pixel tag request is being sent via the mobile communication network from the mobile communication device, where the external consumer identifier is embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder;
capturing, by the authentication network element computer, the pixel tag request and extracting the external consumer identifier from the pixel tag request;
identifying, by the authentication network element computer, a mobile network identification associated with the mobile communication device that sent the pixel tag request via the mobile communication network;
creating and storing, by the authentication network element computer, a first mapping between the external consumer identifier and the mobile network identification;
transmitting, by the authentication network element computer, a notification comprising the first mapping to a network server;
in response to transmission of the notification, creating, by the network server, a second mapping that associates the external consumer identifier to an internal consumer profile maintained by the mobile communication network based on the first mapping between the external consumer identifier and the mobile network identification; and
updating the internal consumer profile based on the second mapping to the consumer profile information embedded in the ad bid request.
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Accused Products
Abstract
A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer. The method comprises receiving, by an advertisement (ad) bidder server computer, an ad bid request with an external consumer identifier and consumer profile information of a mobile communication device, and receiving, by a mobile communication network, a pixel tag request from the mobile communication device with the external consumer identifier embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder. The method further comprises identifying a mobile network identification of the mobile communication device by the mobile communication network, and storing a mapping between the external consumer identifier and the mobile network identification.
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Citations
20 Claims
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1. A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer, comprising:
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receiving, by an advertisement (ad) bidder server computer from a mobile communication device, an ad bid request with an external consumer identifier and consumer profile information of the mobile communication device; transmitting, by the ad bidder server computer to the mobile communication device, a bid response with a pixel tag embedded in the bid response, wherein the external consumer identifier is embedded in the pixel tag; detecting, by the authentication network element computer via a mobile communication network, that a pixel tag request is being sent via the mobile communication network from the mobile communication device, where the external consumer identifier is embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder; capturing, by the authentication network element computer, the pixel tag request and extracting the external consumer identifier from the pixel tag request; identifying, by the authentication network element computer, a mobile network identification associated with the mobile communication device that sent the pixel tag request via the mobile communication network; creating and storing, by the authentication network element computer, a first mapping between the external consumer identifier and the mobile network identification; transmitting, by the authentication network element computer, a notification comprising the first mapping to a network server; in response to transmission of the notification, creating, by the network server, a second mapping that associates the external consumer identifier to an internal consumer profile maintained by the mobile communication network based on the first mapping between the external consumer identifier and the mobile network identification; and updating the internal consumer profile based on the second mapping to the consumer profile information embedded in the ad bid request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer, comprising:
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receiving, by an advertisement (ad) bidder server computer from a mobile communication device, an ad bid request with an external consumer identifier and consumer profile information of the mobile communication device; storing, by the ad bidder server computer, the consumer profile information and the external consumer identifier embedded in the ad bid request in a data store; transmitting, by the ad bidder server computer to the mobile communication device, a bid response with a pixel tag encoded and embedded in the bid response, wherein the external consumer identifier is embedded in the pixel tag; detecting, by the authentication network element computer via a mobile communication network, that a pixel tag request is being sent via the mobile communication network from the mobile communication device, where the external consumer identifier is embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder; capturing, by the authentication network element computer, the pixel tag request and extracting the external consumer identifier from the pixel tag request; identifying, by the authentication network element computer, a mobile network identification associated with the mobile communication device that sent the pixel tag request via the mobile communication network; creating and storing, by the authentication network element computer, a first mapping between the external consumer identifier and the mobile network identification; transmitting, by the authentication network element computer, a notification comprising the first mapping to a network server; in response to transmission of the notification, creating, by the network server, a second mapping that associates the external consumer identifier to an internal consumer profile maintained by the mobile communication network based on the first mapping between the external consumer identifier and the mobile network identification; updating the internal consumer profile based on the second mapping to the consumer profile information embedded in the ad bid request; and selecting an advertisement to be transmitted to the mobile communication device based on the updated internal consumer profile in response to the ad bidder server computer winning a second ad auction; whereby more highly targeted advertisement selection for the mobile communication device is promoted by combining consumer profile information stored on the mobile communication device and internal consumer profile information maintained by the mobile network carrier. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer, comprising:
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receiving, by an advertisement (ad) bidder server computer from a mobile communication device, an ad bid request with an external consumer identifier of the mobile communication device; transmitting, by the ad bidder server computer to the mobile communication device, a bid response with the external consumer identifier embedded in the bid response; detecting, by the authentication network element computer via a mobile communication network, that a pixel tag request is being sent via the mobile communication network from the mobile communication device, where the external consumer identifier is embedded in the pixel tag request; capturing, by the authentication network element computer, the pixel tag request and extracting the external consumer identifier from the pixel tag request; identifying, by the authentication network element computer, a mobile network identification associated with the mobile communication device that sent the pixel tag request via the mobile communication network; creating and storing, by the authentication network element computer, a mapping between the external consumer identifier and the mobile network identification; and transmitting, by the authentication network element computer, a notification comprising the mapping to a network server. - View Dependent Claims (17, 18, 19, 20)
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Specification