Imagery and annotations
First Claim
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1. A method involving an on-screen display of differently-oriented views of a 3D product captured by a camera of a user'"'"'s mobile device, the method comprising the acts:
- receiving a first camera-captured view of the 3D product, captured when the product has a first pose relative to the camera, said first camera-captured view depicting the 3D product at a first orientation; and
augmenting display of said first view on a screen of the user'"'"'s mobile device with an annotation, the annotation being associated with a first anchoring feature on the 3D product, the anchoring feature being a particular location within a face of the product depicted in the first view, the annotation being positioned to the right of the displayed 3D product on said screen;
receiving a second camera-captured view of the 3D product, captured when the product has a second pose relative to the camera, said second camera-captured view depicting the 3D product at a second orientation and again depicting said first anchoring feature; and
augmenting display of said second view on the screen of the user'"'"'s mobile device with said annotation, said annotation still being associated with said first anchoring feature, but being positioned to the left of the displayed 3D product on said screen, the annotation thus moving from the right side of the displayed 3D product to the left side; and
receiving a third camera-captured view of the 3D product, captured when the product has a third pose relative to the camera, said third camera-captured view depicting the 3D product at a third orientation and again depicting said first anchoring feature; and
displaying the third view on the screen of the user'"'"'s mobile device without said annotation, despite depiction of said first anchoring feature in said third camera-captured view;
wherein varying presentation of the annotation with variations in product-camera pose helps serve the function of drawing the user'"'"'s attention to the annotation.
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Abstract
A decade from now, a visit to the supermarket will be a very different experience than the familiar experiences of decades past. Product packaging will come alive with interactivity—each object a portal into a rich tapestry of experiences, with contributions authored by the product brand, by the store selling the product, and by other shoppers. The present technology concerns arrangements for authoring and delivering such experiences. A great variety of other features and technologies are also detailed.
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Citations
20 Claims
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1. A method involving an on-screen display of differently-oriented views of a 3D product captured by a camera of a user'"'"'s mobile device, the method comprising the acts:
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receiving a first camera-captured view of the 3D product, captured when the product has a first pose relative to the camera, said first camera-captured view depicting the 3D product at a first orientation; and
augmenting display of said first view on a screen of the user'"'"'s mobile device with an annotation, the annotation being associated with a first anchoring feature on the 3D product, the anchoring feature being a particular location within a face of the product depicted in the first view, the annotation being positioned to the right of the displayed 3D product on said screen;receiving a second camera-captured view of the 3D product, captured when the product has a second pose relative to the camera, said second camera-captured view depicting the 3D product at a second orientation and again depicting said first anchoring feature; and
augmenting display of said second view on the screen of the user'"'"'s mobile device with said annotation, said annotation still being associated with said first anchoring feature, but being positioned to the left of the displayed 3D product on said screen, the annotation thus moving from the right side of the displayed 3D product to the left side; andreceiving a third camera-captured view of the 3D product, captured when the product has a third pose relative to the camera, said third camera-captured view depicting the 3D product at a third orientation and again depicting said first anchoring feature; and
displaying the third view on the screen of the user'"'"'s mobile device without said annotation, despite depiction of said first anchoring feature in said third camera-captured view;wherein varying presentation of the annotation with variations in product-camera pose helps serve the function of drawing the user'"'"'s attention to the annotation. - View Dependent Claims (2, 3, 4, 5)
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6. A method involving an on-screen display of differently-oriented views of a 3D object that includes first and second anchoring features on a common planar face, each of said anchoring features being a particular location within said face of the 3D object, the method comprising the acts:
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augmenting the on-screen display with a first annotation associated with the first anchoring feature, and with a second annotation associated with the second anchoring feature, while the orientation of the 3D object relative to the camera is varied between first, second and third orientations, wherein; when the object is displayed at the first orientation, presenting both the first and second annotations to the right of the displayed 3D object; when the object is displayed at the second orientation, presenting both the first and second annotations to the left of the displayed object, the annotations thus moving from the right side of the displayed 3D product to the left side; and when the object is displayed at the third orientation, which is between the first and second orientations, presenting the first annotation to the right of the displayed object, and presenting the second annotation to the left of the displayed object; wherein varying presentation of the first and second annotations with variations in object-camera orientation helps serve the function of drawing the user'"'"'s attention to the annotations. - View Dependent Claims (7, 8)
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9. A method involving an on-screen display of differently-oriented views of a 3D object having a planar face, the method comprising the acts:
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determining orientation information indicating an orientation at which said face of the displayed 3D object is viewed; comparing said determined orientation information with stored reference information, using a hardware processor configured to perform such act, the stored reference information serving to specify a threshold angular value datum, said datum defining orientations at which an annotation should be rendered; and when said comparing has a first outcome, augmenting the on-screen display by presenting the annotation, and when said comparing has a second outcome, not augmenting the on-screen display with the annotation; wherein presentation of the annotation varies depending both on said determined orientation information, and on said threshold angular value datum, wherein such varying presentation helps serve the function of drawing a user'"'"'s attention to the annotation; and wherein the annotation is associated with an anchoring feature on said planar face. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification