Method and apparatus for content presentation in association with a telephone call
First Claim
1. A method of controlling presentation of content on a communication device, the method comprising:
- receiving electronic notification of initiation of a call from a first party operating a first communication device to a second party that operates a second communication device;
delaying the call without soliciting action by the first party; and
causing pre-ring content to be transmitted to and displayed on the second communication device before the call rings at the second communication device.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party'"'"'s telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, to allow a caller to change the destination of a call, take advantage of an offer presented to him or her, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his or her local contacts (on his telephone) and/or a central or global directory or contact list.
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Citations
29 Claims
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1. A method of controlling presentation of content on a communication device, the method comprising:
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receiving electronic notification of initiation of a call from a first party operating a first communication device to a second party that operates a second communication device; delaying the call without soliciting action by the first party; and causing pre-ring content to be transmitted to and displayed on the second communication device before the call rings at the second communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of controlling presentation of content on a communication device, the method comprising:
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receiving electronic notification of initiation of a call from a first party operating a first communication device to a second party that operates a second communication device; delaying the call without soliciting action by the first party; and causing pre-ring content to be transmitted to and displayed on the second communication device before the call rings at the second communication device.
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16. Apparatus for controlling presentation of content on a communication device external to the apparatus, the apparatus comprising:
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one or more processors; and memory storing instructions that, when executed by the one or more processors, cause the apparatus to; receive electronic notification of initiation of a call from a first party operating a first communication device to a second party that operates a second communication device; delay the call without soliciting action by the first party; and cause pre-ring content to be transmitted to and displayed on the second communication device before the call rings at the second communication device. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification