Virtual reality shopping experience

• US 9,824,391 B2
• Filed: 10/23/2013
• Issued: 11/21/2017
• Est. Priority Date: 03/11/2004
• Status: Expired due to Fees

• Current Assignee: Liberty Peak Ventures, LLC (Dominion Harbor Enterprises, LLC)
• Original Assignee: III Holdings 1, LLC
• Inventors: Fehlhaber, Jeff S., Royer, Coby, Deming, Elizabeth S., Hobson, Carol Lee, Glazer, Elliott
• Primary Examiner(s): Misiaszek, Michael
• Application Number:
  US14/061,565
• Publication Number:
  US 20140052550A1
• Time in Patent Office: 1,490 Days
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0617 Representative agent
• CPC Class Codes: G06Q 30/0619 Neutral agent
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

A solution is provided for a method for a user to shop online in a three dimensional (3D) virtual reality (VR) setting by receiving a request at a shopping server to view a shopping location, having at least one store, and displaying the shopping location to the user'"'"'s computer in a 3D interactive simulation view via a web browser to emulate a real-life shopping experience for the user. The server then obtains a request to enter into one of the stores and displays the store website to the user in the same web browser. The store website has one or more enhanced VR features. The server then receives a request to view at least one product and the product is presented in a 3D interactive simulation view to emulate a real-life viewing of the product.

Claims

1. A method comprising:

providing, from a server computer system to a client computer system, an electronic interface to a virtual-reality mall that emulates a physical mall via computer-generated images, wherein the virtual-reality mall provides simulated access to a plurality of virtual stores respectively operated by a plurality of merchants, wherein the simulated access includes motion simulation for a user of the client computer system, and wherein the electronic interface is operable to cause the user of the client computer system to be directed, via a networked connection, to a virtual-reality portion of a website of a particular merchant of the plurality of merchants in response to receiving a request from the user to enter a virtual store of the particular merchant;

detecting, at the server computer system, user input indicative of a request to personalize the virtual-reality mall, wherein the request to personalize specifies a set of preferred virtual stores of the plurality of virtual stores, wherein the set of preferred virtual stores includes a first virtual store of a first merchant and a second virtual store of a second, different merchant;

based on the request to personalize, the server computer system providing, to the client computer system via the electronic interface, a list of the set of preferred virtual stores, wherein the list is operable to provide simulated access to the set of preferred virtual stores to the user;

receiving, at the server computer system, an indication from the first merchant that the user has selected a first item from the first virtual store for inclusion in an electronic shopping cart of the user;

receiving, at the server computer system, an indication from the second, different merchant that the user has selected a second item from the second virtual store for inclusion in the electronic shopping cart of the user; and

facilitating, by the server computer system, payment processing to the first merchant and the second, different merchant for at least the first and second items in the electronic shopping cart of the user in response to a single payment request from the user.

2. The method of claim 1, further comprising receiving, at the server computer system, the single payment request from the user to purchase items included in the electronic shopping cart of the user, wherein the items include the first and second items.

3. The method of claim 1, further comprising:

receiving, at the server computer system, a first request from the user to enter the first virtual store of the first merchant; and

in response to receiving the first request, the server computer system causing, based on a spatial perception for the user, the user to be directed to the virtual-reality portion of a website of the first merchant.

4. The method of claim 1, further comprising the server computer system updating the electronic shopping cart of the user to include the first item in response to receiving the indication from the first merchant.

5. The method of claim 1, wherein facilitating payment processing to the first merchant and the second, different merchant for at least the first and second items in the electronic shopping cart of the user further comprises the server computer system providing, to the client computer system, shipping information for a shipment of at least the first and second items.

6. The method of claim 1, further comprising in response to receiving a request to link the electronic shopping cart of the user with another user'"'"'s electronic shopping cart, the server computer system facilitating the client computer system to display another user'"'"'s electronic shopping cart to the user.

7. The method of claim 1, further comprising the server computer system issuing a merchant payment request to the first merchant, wherein the merchant payment request is based on the electronic interface to the virtual-reality mall.

8. The method of claim 1, wherein the electronic interface is operable to, based on a parameter of the first merchant or a parameter of the second merchant, recommend the user to enter a third of the plurality of virtual stores operated by a third of the plurality of merchants.

9. The method of claim 1, further comprising:

based on a parameter of the first item, the server computer system facilitating the client computer system to display an alternative item having a corresponding parameter.

10. An article of manufacture including a non-transitory computer-readable storage medium having instructions stored thereon that are executable by a server computer system to cause the server computer system to perform operations comprising:

providing, to a client computer system, an electronic interface to a virtual-reality mall that emulates a physical mall via computer-generated images, wherein the virtual-reality mall provides simulated access to a plurality of virtual stores respectively operated by a plurality of merchants, wherein the simulated access includes motion simulation for a user of the client computer system, and wherein the electronic interface is operable to cause the user of the client computer system to be directed, via a networked connection, to a virtual-reality portion of a website of a particular merchant of the plurality of merchants in response to receiving a request from the user to enter a virtual store of the particular merchant;

detecting user input indicative of a request to personalize the virtual-reality mall, wherein the request to personalize specifies a set of preferred virtual stores of the plurality of virtual stores, wherein the set of preferred virtual stores includes a first virtual store of a first merchant and a second virtual store of a second, different merchant;

based on the request to personalize, the server computer system providing, to the client computer system via the electronic interface, a list of the set of preferred virtual stores, wherein the list is operable to provide simulated access to the set of preferred virtual stores to the user;

receiving an indication from the first merchant that the user has selected a first item from the first virtual store for inclusion in an electronic shopping cart of the user;

receiving an indication from the second merchant that the user has selected a second item from the second virtual store for inclusion in the electronic shopping cart of the user; and

receiving a payment request from the user for payment processing for at least the first and the second items in the electronic shopping cart of the user.

15. The article of manufacture of claim 10, wherein the operations further comprise:

in response to receiving the payment request from the user, facilitating the payment processing for at least the first and second items, wherein the facilitating further comprises facilitating generating machine-readable tracking information for at least the first and second items.

16. The article of manufacture of claim 10, wherein the operations further comprise:

in response to receiving the indications from the first merchant and the second merchant, updating the electronic shopping cart of the user to include the first and second items.

17. The article of manufacture of claim 10, wherein the operations further comprise:

in response to receiving a request from the user to enter the virtual store of the first merchant, causing a computer-generated image of a concierge to interact with the user at a virtual-reality portion of a website of the first merchant, wherein the virtual-reality portion of the website includes a three-dimensional image of the first item.

18. The article of manufacture of claim 10, wherein the operations further comprise:

based on the first and second items, determining a shopping behavior characteristic of the user; and

providing to the first merchant the shopping behavior characteristic of the user.

11. A server computer system comprising:

a processor; and

a non-transitory memory configured to communicate with the processor, the non-transitory memory having instructions stored thereon that are executable by the processor to cause the server computer system to perform operations comprising;

providing, to a client computer system, an electronic interface to a virtual-reality mall that emulates a physical mall via computer-generated images, wherein the virtual-reality mall provides simulated access to a plurality of virtual stores respectively operated by a plurality of merchants, wherein the simulated access includes motion simulation for a user of the client computer system, and wherein the electronic interface is operable to cause a user of the client computer system to be directed, via a networked connection, to a virtual-reality portion of a website of a particular merchant of the plurality of merchants in response to receiving a request from the user to enter a virtual store of the particular merchant;

detecting, at the server computer system, user input indicative of a request to personalize the virtual-reality mall, wherein the request to personalize specifies a set of preferred virtual stores of the plurality of virtual stores, wherein the set of preferred virtual stores includes a first virtual store of a first merchant and a second virtual store of a second, different merchant;

based on the request to personalize, the server computer system providing, to the client computer system via the electronic interface, a list of the set of preferred virtual stores, wherein the list is operable to provide simulated access to the set of preferred virtual stores to the user;

based on information respectively received from the first merchant and the second merchant, wherein the information indicates that the user has selected a first item from the first virtual store and a second item from the second virtual store for inclusion in an electronic shopping cart of the user, updating the electronic shopping cart of the user to include the first item and the second item; and

in response to a payment request from the user, facilitating payment processing for an updated electronic shopping cart, wherein the updated electronic shopping cart includes at least the first and second items.

12. The server computer system of claim 11, wherein the operations further comprise:

based on the information respectively received from the first merchant and the second, different merchant, determining a shopping behavior characteristic of the user.

13. The computer server system of claim 11, wherein the operations further comprise:

receiving the respective information from the first merchant and the second, different merchant.

14. The computer server system of claim 11, wherein the operations further comprise:

requesting a subscription payment from the first merchant based on the electronic interface, wherein the electronic interface is operable to cause the user to be directed to a virtual-reality portion of a website of the first merchant.