Method and system for providing a social media ecosystem cooperative marketplace

• US 9,824,404 B2
• Filed: 08/28/2013
• Issued: 11/21/2017
• Est. Priority Date: 08/27/2013
• Status: Active Grant

• Current Assignee: Unittus Incorporated
• Original Assignee: Unittus Incorporated
• Inventors: Astore, Jon Anthony
• Primary Examiner(s): Sultana, Nargis
• Application Number:
  US14/011,954
• Publication Number:
  US 20150066624A1
• Time in Patent Office: 1,546 Days
• Field of Search: 707710, 705 264, 705 2641, 705 1466
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method and system for providing a social media ecosystem cooperative marketplace. To participate in the social media ecosystem cooperative marketplace, a sharing discount percentage is requested from participating social media merchants. The sharing discount percentage is used to provide lower purchase prices for plural goods and services provided to social media purchasers in the social media ecosystem cooperative marketplace and to support the social media ecosystem cooperative marketplace itself on a global scale for social media purchasers and social media merchants. Social media purchasers are searched for with social media index values and with social commerce connections. Social media purchasers are paid to view advertising or complete surveys for the social media merchants. The social media ecosystem cooperative marketplace is provided on a cloud communications network for mobile and non-mobile devices.

Claims

1. A computer implemented method for providing a social media ecosystem cooperative marketplace, comprising:

configuring a plurality of non-transitory computer readable mediums in plurality of hardware components on a cloud communications network comprising a social media ecosystem with a three level social media ecosystem framework, the plurality of hardware components comprising a plurality of cloud server network devices, target network devices, each with one or more processors and each with one or more wired or wireless communications interfaces interacting as the social media ecosystem through data flows between the plurality of hardware components over a cloud communications network,

the three level social media ecosystem framework including;

(1) a Level 1 comprising electronic information describing what cause events individual target network devices to carry out actions within the social media ecosystem;

(2) a Level 2 comprising electronic information describing rules used to determine whether the individual target network devices take or not take Level 1 actions within the social media ecosystem; and

(3) a Level 3 comprising electronic information describing methods for target network devices for completing Level 1 and Level 2 actions within the social media ecosystem,

the social media ecosystem configured for facilitating and automating a plurality of social interactions and social connections by enabling social collaboration at any time and eliminating a need for travel and direct human personal interactions for participating in the social media ecosystem;

accepting on the first cloud application on the first cloud server network device a plurality of electronic information from a plurality of different social media merchants offering a plurality of goods or services comprising the one or more of the plurality of hardware components on the social media ecosystem, the plurality of electronic information including a sharing discount percentage associated with a plurality of social media index values on the social media ecosystem and electronic information from the three level social media framework;

selecting automatically from the first cloud application on the first cloud server network device with one or more processors the plurality of different social media merchants offering the plurality of goods or services including the sharing discount percentage associated with the plurality of social media index values and including the electronic information from the three level social media framework;

calculating from the first cloud application on the first cloud server network device with the one or more processors the plurality of social media index values for the plurality of different social media merchants from a (X)multi-dimensional entity of social commerce connections for the plurality of different social media merchants with each dimension in the (X)multi-dimensional entity assigned a pre-determined numeric percentage and with dimensions in the (X)multi-dimensional entity including a positive integer number with a value in a range from (1) to (X), wherein (X) is a maximum positive integer value pre-determined for the social media ecosystem cooperative marketplace and including a smallest dimension(1)in the (X)multi-dimensional entity assigned a largest numeric percentage with a range of zero percent to one hundred percent and including a set of highest value social connections for the plurality of different social media merchants and a largest dimension(X) in the (X)multi-dimensional entity assigned a smallest numeric percentage with a range of zero percent to one hundred percent and including a set of lowest value social connections for the plurality of different social media merchants;

creating with the first cloud application on the first cloud server network device a plurality of social commerce connections for the plurality of different social media merchants, the plurality of social commerce connections comprising off-site social commerce connections including electronic commerce transactions and activities resulting from other than a web-site provided by a selected social media merchant and on-site social commerce connections including electronic commerce transactions and activities resulting from the web-site provided by the selected social media merchant;

receiving a plurality of electronic information from a plurality of applications on a plurality of network devices each with one or more processors on the first cloud application stored in a first non-transitory computer readable medium on the cloud server network device with the one or more processors via the cloud communications network for the social media ecosystem,

wherein the plurality of electronic information includes a plurality of goods and services offered by the plurality of different social media merchants and the social media ecosystem sharing discount percentage,

wherein the plurality of electronic information includes the plurality of social media index values and the plurality of social commerce connections for the plurality of different social media merchants;

providing with the social media ecosystem the sharing discount percentage used to provide lower purchase prices for the plurality of goods and services for social media purchasers in the social media ecosystem and the social media ecosystem cooperative marketplace for social media purchasers and social media merchants in the social media ecosystem;

storing from the first cloud application the received plurality of electronic information in a plurality of pre-determined search index structures in a plurality of cloud storage objects;

receiving on the first cloud application from the first target application on the first target network device via the cloud communications network a request to purchase one or more of the plurality of goods or services offered by the selected social media merchant identified by a social media index value;

creating automatically from the first cloud application a new social commerce connection between the selected social media merchant and a first user sending the purchase request from the first target network device;

re-calculating automatically from the first cloud application the social media index value associated with the selected social media merchant;

storing from the first cloud application the re-calculated social media index value in the pre-determined search index structure in the stored cloud storage objects for the selected social media merchant;

storing from the first cloud application the new social commerce connection in the pre-determined search index structures in the stored cloud storage objects for the selected social media merchant and for the first user;

receiving on the first cloud application from the first target application on the first target network device via the cloud communications network an electronic fee to purchase a good or service offered by the selected social media merchant;

subtracting on the first cloud application a social media ecosystem sharing discount fee from the electronic fee for the selected electronic merchant;

depositing with an electronic payment from the first cloud application in an electronic account for the social media ecosystem marketplace the subtracted social media ecosystem sharing discount fee support a social media ecosystem cooperative marketplace for social media purchasers and social media merchants; and

depositing with an electronic payment from the first cloud application in another electronic account for the selected merchant the remaining portion of the electronic fee for the purchase of the good or service offered by the selected social media merchant.

2. The method of claim 1 wherein the first target network device is a smartphone or a tablet computer and the first target application is a smart application for the smartphone or tablet computer.

3. The method of claim 1 wherein a portion of the social media ecosystem sharing discount percentage is also used to pay potential purchasers to view advertising for new or existing goods or services offered by the plurality of merchants.

4. The method of claim 1 wherein the social media ecosystem sharing discount percentage includes a first portion for supporting the social media ecosystem cooperative marketplace for the social media purchasers and the social media merchants and a second portion for pay potential social media purchasers to view advertising for new or existing goods or services offered by the plurality of social media merchants.

5. The method of claim 1 further comprising:

receiving on the first cloud application from an advertiser on another network device with one or more processors a request to provide electronic advertising to selected ones of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on a desired social commerce connection;

providing from the first cloud application electronic advertising to selected ones of the target network devices of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on the desired social commerce connection;

receiving on the first cloud application one or more electronic indications from one or more selected ones of the target network devices of the individual people who view the electronic advertising for the advertiser;

creating automatically from the first cloud application a new social commerce connection between any of the ones of the plurality of individual people who view the electronic advertising and the advertiser; and

depositing from the first cloud application an electronic payment to an electronic account on the first cloud server network device for any of the selected ones of the plurality of individual people who view the electronic advertising.

6. The method of claim 1 further comprising:

receiving on the first cloud application from an advertiser on another network device with one or more processors a request to provide an electronic survey to selected ones of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on a desired social commerce connection;

providing from the first cloud application the electronic survey to selected ones of the target network devices of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on the desired social commerce connection;

receiving on the first cloud application one or more electronic indications from one or more selected ones of the target network devices of the individual people who completed the electronic survey for the advertiser;

creating automatically from the first cloud application a new social commerce connection between any of the ones of the plurality of individual people who complete the electronic survey and the advertiser; and

depositing from the first cloud application an electronic payment to an electronic account on the first cloud server network device for any of the selected ones of the plurality of individual people who completed the electronic survey for the advertiser.

7. The method of claim 1 wherein the social commerce connection includes a social media connection and an e-commerce connection.

8. The method of claim 7 wherein the social commerce connection further includes a social media index value.

9. The method of claim 1 wherein the step of storing from the first cloud application the received plurality of electronic information in a plurality of pre-determined search index structures in a plurality of cloud storage objects includes:

translating from the first cloud application the received plurality of received electronic information from the plurality of merchant into a plurality of different supported languages comprising translated merchant information; and

storing from the first cloud application the translated plurality of information in the plurality of cloud storage objects, wherein the translated merchant information is available globally for searching in the plurality of supported languages from anywhere on the cloud communications network for social media purchasers of the goods and services of the plurality of different merchants.

10. The method of claim 1 wherein the social media ecosystem includes a community of participants comprising social media purchasers and social media merchants in conjunction with technology components of a cloud communications environment comprising server network devices, gateways, routers, switches, wired interfaces, wireless interfaces and target network devices interacting and cooperating as the social media ecosystem.

11. The method of claim 1 wherein the social media ecosystem cooperative marketplace includes a plurality of merchants who offer social media ecosystem sharing discount on goods and services available for purchase, a plurality of purchasers and plurality of social commerce connections between selected ones of the plurality of merchants and the plurality of purchasers.

12. The method of claim 1 wherein the cloud storage object includes Representational state transfer (REST), Simple Object Access Protocol (SOAP), or Lightweight Directory Access Protocol (LDAP) cloud storage objects.

13. The method of claim 8 further comprising:

re-calculating automatically from the first cloud application a social media index value associated with the social commerce connection for the selected social media merchant; and

storing from the first cloud application the re-calculated social media index value in the pre-determined search index structure in the stored cloud storage objects for the selected social media merchant.

14. The method of claim 1 further comprising:

re-calculating automatically from the first cloud application a social search index value associated with a first user of the first target network device; and

storing from the first cloud application the re-calculated social search index value in the pre-determined search index structure in the stored cloud storage objects for the first user.

15. The method of claim 1 the cloud server network device and the plurality of target network devices include a wireless networking interface comprising:

a Wireless Personal Area Network (WPAN), Radio Frequency (RF), IEEE 802.11a, 802.11b, 802.11g, 802.11n, 802.15.4 (ZigBee), 802.16a, 802.16g, Wireless Fidelity (WiFi), High Performance Radio Metropolitan Area Network (HIPERMAN) RF Home, Bluetooth, Infrared (IrDA), Radio Frequency Identifier (RFID), Internet Protocol (IP), Voice over IP (VoIP), Short Message Service (SMS) or Instant Message (IM) wireless communications interfaces for communicating with the cloud communications network.

16. The method of claim 1 wherein the cloud server network device and the plurality of target network devices include a wireless networking interface comprising:

a Worldwide Interoperability for Microwave Access (WiMax) wireless networking interface;

a Near Field Communications (NFC) wireless interface;

or a Machine-to-Machine (M2M) wireless interface for communicating with the cloud communications network.

17. The method of claim 1 wherein the cloud communications network includes on-demand social media ecosystem cooperative marketplace services, broadband network access, resource pooling, rapid elasticity and measured network services for social media ecosystem cooperative marketplace services.

18. The method of claim 1 wherein the first cloud application offers a cloud computing Infrastructure as a Service (IaaS), a cloud Platform as a Service (PaaS) and offers a Specific cloud software service as a Service (SaaS) including a specific cloud software service for social media ecosystem cooperative marketplace services.

19. A non-transitory computer readable medium having stored therein a plurality of instructions configured for causing one or more processors on one or more network devices for executing the steps of:

configuring a plurality of non-transitory computer readable mediums in plurality of hardware components on a cloud communications network comprising a social media ecosystem with a three level social media ecosystem framework, the plurality of hardware components comprising a plurality of cloud server network devices, target network devices, each with one or more processors and each with one or more wired or wireless communications interfaces interacting as the social media ecosystem through data flows between the plurality of hardware components over a cloud communications network,

the three level social media ecosystem framework including;

(1) a Level 1 comprising electronic information describing what cause events individual target network devices to carry out actions within the social media ecosystem;

(2) a Level 2 comprising electronic information describing rules used to determine whether the individual target network devices take or not take Level 1 actions within the social media ecosystem; and

(3) a Level 3 comprising electronic information describing methods for target network devices for completing Level 1 and Level 2 actions within the social media ecosystem,

the social media ecosystem configured for facilitating and automating a plurality of social interactions and social connections by enabling social collaboration at any time and eliminating a need for travel and direct human personal interactions for participating in the social media ecosystem;

accepting on the first cloud application on the first cloud server network device a plurality of electronic information from a plurality of different social media merchants offering a plurality of goods or services comprising the one or more of the plurality of hardware components on the social media ecosystem, the plurality of electronic information including a sharing discount percentage associated with a plurality of social media index values on the social media ecosystem and electronic information from the three level social media framework;

selecting automatically from the first cloud application on the first cloud server network device with one or more processors the plurality of different social media merchants offering the plurality of goods or services including the sharing discount percentage associated with the plurality of social media index values and including the electronic information from the three level social media framework;

calculating from the first cloud application on the first cloud server network device with the one or more processors the plurality of social media index values for the plurality of different social media merchants from a (X)multi-dimensional entity of social commerce connections for the plurality of different social media merchants with each dimension in the (X)multi-dimensional entity assigned a pre-determined numeric percentage and with dimensions in the (X)multi-dimensional entity including a positive integer number with a value in a range from (1) to (X), wherein (X) is a maximum positive integer value pre-determined for the social media ecosystem cooperative marketplace and including a smallest dimension(1)in the (X)multi-dimensional entity assigned a largest numeric percentage with a range of zero percent to one hundred percent and including a set of highest value social connections for the plurality of different social media merchants and a largest dimension(X) in the (X)multi-dimensional entity assigned a smallest numeric percentage with a range of zero percent to one hundred percent and including a set of lowest value social connections for the plurality of different social media merchants;

creating with the first cloud application on the first cloud server network device a plurality of social commerce connections for the plurality of different social media merchants, the plurality of social commerce connections comprising off-site social commerce connections including electronic commerce transactions and activities resulting from other than a web-site provided by a selected social media merchant and on-site social commerce connections including electronic commerce transactions and activities resulting from the web-site provided by the selected social media merchant;

receiving a plurality of electronic information from a plurality of applications on a plurality of network devices each with one or more processors on the first cloud application stored in a first non-transitory computer readable medium on the cloud server network device with the one or more processors via the cloud communications network for the social media ecosystem,

wherein the plurality of electronic information includes a plurality of goods and services offered by the plurality of different social media merchants and the social media ecosystem sharing discount percentage,

wherein the plurality of electronic information includes the plurality of social media index values and the plurality of social commerce connections for the plurality of different social media merchants;

providing with the social media ecosystem the sharing discount percentage used to provide lower purchase prices for the plurality of goods and services for social media purchasers in the social media ecosystem and the social media ecosystem cooperative marketplace for social media purchasers and social media merchants in the social media ecosystem;

storing from the first cloud application the received plurality of electronic information in a plurality of pre-determined search index structures in a plurality of cloud storage objects;

translating from the first cloud application the received plurality of received electronic information from the plurality of merchant into a plurality of different supported languages comprising translated merchant information;

storing from the first cloud application the translated plurality of information in the plurality of cloud storage objects, wherein the translated merchant information is available globally for searching in the plurality of supported languages from anywhere on the cloud communications network for social media purchasers of the goods and services of the plurality of different merchants;

receiving on the first cloud application from the first target application on the first target network device via the cloud communications network a request to purchase one or more of the plurality of goods or services offered by the selected social media merchant identified by a social media index value;

creating automatically from the first cloud application a new social commerce connection between the selected social media merchant and a first user sending the purchase request from the first target network device;

re-calculating automatically from the first cloud application the social media index value associated with the selected social media merchant;

storing from the first cloud application the re-calculated social media index value in the pre-determined search index structure in the stored cloud storage objects for the selected social media merchant;

storing from the first cloud application the new social commerce connection in the pre-determined search index structures in the stored cloud storage objects for the selected social media merchant and for the first user;

receiving on the first cloud application from the first target application on the first target network device via the cloud communications network an electronic fee to purchase a good or service offered by the selected social media merchant;

subtracting on the first cloud application a social media ecosystem sharing discount fee from the electronic fee for the selected electronic merchant;

depositing with an electronic payment from the first cloud application in an electronic account for the social media ecosystem marketplace the subtracted social media ecosystem sharing discount fee support a social media ecosystem cooperative marketplace for social media purchasers and social media merchants;

depositing with an electronic payment from the first cloud application in another electronic account for the selected merchant the remaining portion of the electronic fee for the purchase of the good or service offered by the selected social media merchant;

receiving on the first cloud application from an advertiser on another network device with one or more processors a request to provide electronic advertising or an electronic marketing survey to selected ones of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on a desired social commerce connection;

providing from the first cloud application electronic advertising to selected ones of the target network devices of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on the desired social commerce connection;

receiving on the first cloud application one or more electronic indications from one or more selected ones of the target network devices of the individual people who view the electronic advertising or an electronic marketing survey for the advertiser;

creating automatically from the first cloud application a new social commerce connection between any of the ones of the plurality of individual people who view the electronic advertising and the advertiser;

depositing from the first cloud application an electronic payment to an electronic account on the first cloud server network device for any of the selected ones of the plurality of individual people who view the electronic advertising or an electronic marketing survey;

re-calculating automatically from the first cloud application a social media index value associated with the selected social media merchant; and

storing from the first cloud application the re-calculated social search index values in the pre-determined search index structure in the stored cloud storage objects for the selected social media merchant.

20. A system for providing a social media ecosystem cooperative marketplace, comprising in combination:

a cloud communications network;

one or more network devices with one or more processors including a plurality of instructions;

configuring a plurality of non-transitory computer readable mediums in plurality of hardware components on a cloud communications network comprising a social media ecosystem with a three level social media ecosystem framework, the plurality of hardware components comprising a plurality of cloud server network devices, target network devices, each with one or more processors and each with one or more wired or wireless communications interfaces interacting as the social media ecosystem through data flows between the plurality of hardware components over a cloud communications network,

the three level social media ecosystem framework including;

(1) a Level 1 comprising electronic information describing what cause events individual target network devices to carry out actions within the social media ecosystem;

(2) a Level 2 comprising electronic information describing rules used to determine whether the individual target network devices take or not take Level 1 actions within the social media ecosystem; and

(3) a Level 3 comprising electronic information describing methods for target network devices for completing Level 1 and Level 2 actions within the social media ecosystem,

the social media ecosystem configured for facilitating and automating a plurality of social interactions and social connections by enabling social collaboration at any time and eliminating a need for travel and direct human personal interactions for participating in the social media ecosystem;

for accepting on the first cloud application on the first cloud server network device a plurality of electronic information from a plurality of different social media merchants offering a plurality of goods or services comprising the one or more of the plurality of hardware components on the social media ecosystem, the plurality of electronic information including a sharing discount percentage associated with a plurality of social media index values on the social media ecosystem and electronic information from the three level social media framework;

for selecting automatically from the first cloud application on the first cloud server network device with one or more processors the plurality of different social media merchants offering the plurality of goods or services including the sharing discount percentage associated with the plurality of social media index values and including the electronic information from the three level social media framework;

for calculating from the first cloud application on the first cloud server network device with the one or more processors the plurality of social media index values for the plurality of different social media merchants from a (X)multi-dimensional entity of social commerce connections for the plurality of different social media merchants with each dimension in the (X)multi-dimensional entity assigned a pre-determined numeric percentage and with dimensions in the (X)multi-dimensional entity including a positive integer number with a value in a range from (1) to (X), wherein (X) is a maximum positive integer value pre-determined for the social media ecosystem cooperative marketplace and including a smallest dimension(1) in the (X)multi-dimensional entity assigned a largest numeric percentage with a range of zero percent to one hundred percent and including a set of highest value social connections for the plurality of different social media merchants and a largest dimension(X) in the (X)multi-dimensional entity assigned a smallest numeric percentage with a range of zero percent to one hundred percent and including a set of lowest value social connections for the plurality of different social media merchants;

for creating with the first cloud application on the first cloud server network device a plurality of social commerce connections for the plurality of different social media merchants, the plurality of social commerce connections comprising off-site social commerce connections including electronic commerce transactions and activities resulting from other than a web-site provided by a selected social media merchant and on-site social commerce connections including electronic commerce transactions and activities resulting from the web-site provided by the selected social media merchant;

for receiving a plurality of electronic information from a plurality of applications on a plurality of network devices each with one or more processors on the first cloud application stored in a first non-transitory computer readable medium on the cloud server network device with the one or more processors via the cloud communications network for the social media ecosystem,

wherein the plurality of electronic information includes a plurality of goods and services offered by the plurality of different social media merchants and the social media ecosystem sharing discount percentage,

wherein the plurality of electronic information includes the plurality of social media index values and the plurality of social commerce connections for the plurality of different social media merchants;

providing with the social media ecosystem the sharing discount percentage used to provide lower purchase prices for the plurality of goods and services for social media purchasers in the social media ecosystem and the social media ecosystem cooperative marketplace for social media purchasers and social media merchants in the social media ecosystem;

for storing from the first cloud application the received plurality of electronic information in a plurality of pre-determined search index structures in a plurality of cloud storage objects;

for translating from the first cloud application the received plurality of received electronic information from the plurality of merchant into a plurality of different supported languages comprising translated merchant information;

for storing from the first cloud application the translated plurality of information in the plurality of cloud storage objects, wherein the translated merchant information is available globally for searching in the plurality of supported languages from anywhere on the cloud communications network for social media purchasers of the goods and services of the plurality of different merchants;

for receiving on the first cloud application from the first target application on the first target network device via the cloud communications network a request to purchase one or more of the plurality of goods or services offered by the selected social media merchant identified by a social media index value;

for creating automatically from the first cloud application a new social commerce connection between the selected social media merchant and a first user sending the purchase request from the first target network device;

for re-calculating automatically from the first cloud application the social media index value associated with the selected social media merchant;

for storing from the first cloud application the re-calculated social media index value in the pre-determined search index structure in the stored cloud storage objects for the selected social media merchant;

for storing from the first cloud application the new social commerce connection in the pre-determined search index structures in the stored cloud storage objects for the selected social media merchant and for the first user;

for receiving on the first cloud application from the first target application on the first target network device via the cloud communications network an electronic fee to purchase a good or service offered by the selected social media merchant;

for subtracting on the first cloud application a social media ecosystem sharing discount fee from the electronic fee for the selected electronic merchant;

for depositing with an electronic payment from the first cloud application in an electronic account for the social media ecosystem marketplace the subtracted social media ecosystem sharing discount fee support a social media ecosystem cooperative marketplace for social media purchasers and social media merchants;

for depositing with an electronic payment from the first cloud application in another electronic account for the selected merchant the remaining portion of the electronic fee for the purchase of the good or service offered by the selected social media merchant;

for receiving on the first cloud application from an advertiser on another network device with one or more processors a request to provide electronic advertising or an electronic marketing survey to selected ones of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on a desired social commerce connection;

for providing from the first cloud application the electronic advertising or the electronic survey to selected ones of the target network devices of the plurality of individual people included in the plurality of pre-determined search index structures stored in the plurality of cloud storage objects based on the desired social commerce connection;

for receiving on the first cloud application one or more electronic indications from one or more selected ones of the target network devices of the individual people who view the electronic advertising or complete the electronic marketing survey for the advertiser;

for creating automatically from the first cloud application a new social commerce connection between any of the ones of the plurality of individual people who view the electronic advertising or the complete the electronic survey and the advertiser;

for depositing from the first cloud application an electronic payment to an electronic account on the first cloud server network device for any of the selected ones of the plurality of individual people who view the electronic advertising or an electronic marketing survey;

for re-calculating automatically from the first cloud application a social media index value associated with the selected social media merchant; and

for storing from the first cloud application the re-calculated social search index values in the pre-determined search index structure in the stored cloud storage objects for the selected social media merchant.