Method and apparatus for dynamically presenting content using an interface for setting conditional network destinations
First Claim
1. A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:
- establishing a re-direction web site on the communication network for receiving incoming web traffic and re-directing the web traffic,establishing a graphical user interface at the re-direction web site for receiving a selection of a programmed condition and a plurality of destination network addresses;
storing, in an electronic memory, a first network addresses and a second network address in a computer-readable format received from the graphical user interface;
storing, in the electronic memory, a condition for re-directing incoming web traffic to the second network address, the condition based on geographic locations, times at the geographic locations, and weather conditions at the geographic locations, which are determined in response to indications received from devices of users over the communication network;
receiving, at the re-direction web site from a user device of a user, an indication of a interaction with a touchpoint that has been presented to the user;
in response to the interaction determining a geographic location of the user, a time at the geographic location of the user, and a weather condition at the geographic location of the user;
re-directing the user device to the first network address when the condition has not been met; and
re-directing the user device to the second network address when the condition has been met.
1 Assignment
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Accused Products
Abstract
QR codes or the like are used in hardlink applications, by which different users may receive different information in response to a user'"'"'s interaction with a touchpoint. The content delivered to a particular user in response to a hardlink code or a presented hyperlink may be dependent on the time of the scan, the geographic location of the user, a weather condition at the geographical location, personal information associated with the user, a number of previous scans of the code by prior individuals, and any combination of the these or other variables, which may be determined by an originator of the QR code or other party. User devices may be re-directed to alternate content or network addresses based on one or more programmed conditions.
54 Citations
20 Claims
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1. A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:
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establishing a re-direction web site on the communication network for receiving incoming web traffic and re-directing the web traffic, establishing a graphical user interface at the re-direction web site for receiving a selection of a programmed condition and a plurality of destination network addresses; storing, in an electronic memory, a first network addresses and a second network address in a computer-readable format received from the graphical user interface; storing, in the electronic memory, a condition for re-directing incoming web traffic to the second network address, the condition based on geographic locations, times at the geographic locations, and weather conditions at the geographic locations, which are determined in response to indications received from devices of users over the communication network; receiving, at the re-direction web site from a user device of a user, an indication of a interaction with a touchpoint that has been presented to the user; in response to the interaction determining a geographic location of the user, a time at the geographic location of the user, and a weather condition at the geographic location of the user; re-directing the user device to the first network address when the condition has not been met; and re-directing the user device to the second network address when the condition has been met. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:
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establishing a re-direction web site on the communication network for receiving incoming web traffic and re-directing the web traffic, establishing a graphical user interface at the re-direction web site for receiving a selection of a programmed condition and a plurality of destination network addresses; storing, in an electronic memory, a first network addresses and a second network address in a computer-readable format received from the graphical user interface; storing, in the electronic memory, a condition for re-directing incoming web traffic to the second network address, the condition based on one or more geographic locations, one or more times at the geographic locations, and one or more weather conditions at the geographic locations, which are determined in response to one or more indications received from devices of users over the communication network; receiving, at the re-direction web site from a user device of a user, an indication of a interaction with a touchpoint that has been presented to the user; in response to the interaction determining a geographic location of the user, a time at the geographic location of the user, and a weather condition at the geographic location of the user; re-directing the user device to the first network address when the condition has not been met; and re-directing the user device to the second network address when the condition has been met. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification