Providing digital content based on expected user behavior

• US 9,826,057 B2
• Filed: 05/30/2013
• Issued: 11/21/2017
• Est. Priority Date: 11/25/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Agarwal, Sumit, Nishar, Dipchand, Rubin, Andrew E.
• Primary Examiner(s): Apple, Kirsten
• Assistant Examiner(s): Anderson, Michael W
• Application Number:
  US13/905,712
• Publication Number:
  US 20130268625A1
• Time in Patent Office: 1,636 Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06N 5/02 Knowledge representation; Symbolic representation
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70

Abstract

In a computing system, information regarding a plurality of events that use a computing device is obtained, and a time-dependant increase in activity for each of at least some of the events is identified. An observed interest by a user in an event is correlated with an identified increase in activity for the event. Information about the activity at a time related to the event is provided for review by the user.

Claims

1. A computer-implemented method, comprising:

receiving, by a computing system and from a mobile computing device, information that indicates that the mobile computing device has traveled a geographical route on multiple occasions;

receiving, by the computing system and from a payment processing system, information that indicates that a user of the mobile computing device purchased a product or service along the geographical route during the multiple occasions during which the mobile computing device traveled the geographical route on the multiple occasions;

determining, by the computing system, that the user has purchased the product or service while traveling the geographical route on the multiple occasions, based on the received information that indicates that the mobile computing device has traveled the geographical route on the multiple occasions and the information that indicates that the user of the mobile computing device purchased the product or service along the geographical route during the multiple occasions;

identifying, by the computing system, that the user is likely to purchase the product or service in the future while traveling the geographical route, based on the user having purchased the product or service while traveling the geographical route on the multiple occasions;

receiving, by the computing system and from the mobile computing device, information that indicates that the user has begun to travel on the geographical route;

determining, using the information that indicates that the user has begun to travel on the geographical route, that the user has begun to travel on the geographical route;

predicting, by the computing system, a time that the user is likely to purchase the product or service in the future while traveling the geographical route, based on the received information that indicates that the user of the mobile computing device purchased the product or service during the multiple occasions during which the mobile computing device traveled the geographical route, and based on the determination that the user has begun to travel on the geographic route;

providing, by the computing system to the mobile computing device and for presentation by the mobile computing device, information that relates to and identifies the product or service that the user purchased on the multiple occasions, wherein the information that relates to the product or service is provided to the mobile computing device prior to the time that the user is predicted to likely purchase the product or service in the future while traveling the geographical route;

transmitting, from the computing system to the mobile computing device, instructions that, when executed by the mobile computing device, cause the mobile computing device to present a visual alert to the user of the mobile computing device while the user is determined to be traveling on the geographical route, wherein the visual alert is presented in response to the mobile computing device determining that the user has begun to travel on the geographical route, and wherein the visual alert includes the information that relates to and identifies the product or service that the user purchased on the multiple occasions; and

communicating, by the mobile computing device with a computing device at a place of business at which the product or service is offered for purchase, information to redeem an offer that is identified by the information that relates to and identifies the product or service that the user purchased on the multiple occasions.

2. The computer-implemented method of claim 1, wherein the information that indicates that a user of the mobile computing device purchased the product or service during the multiple occasions during which the mobile computing device traveled the geographical route includes information that indicates a venue along the geographical route at which the user purchased a product on the multiple occasions.

3. The computer-implemented method of claim 2, wherein the information that relates to the product or service includes a displayed promotion that (i) identifies the venue along the geographical route, and (ii) is associated with a product that is available for purchase at the venue.

4. The computer-implemented method of claim 1, wherein the information that indicates that a user of the mobile computing device purchased the product or service during the multiple occasions during which the mobile computing device traveled the geographical route includes information indicating that, on each of the multiple occasions, the user purchased a product of a specific product type while traveling the geographical route.

5. The computer-implemented method of claim 4, wherein the information that relates to the product or service includes a displayed promotion that (i) identifies a venue that is different than a venue at which the user purchased the product on the multiple occasions, and (ii) is for purchase of another product of the specific product type.

6. The computer-implemented method of claim 4, wherein the information that relates to the product or service includes a promotion for another product of another product type other than the specific product type, where the computing system has determined that the another product type is related to the specific product type.

7. The computer-implemented method of claim 1, wherein the information that indicates that the mobile computing device has traveled a geographical route on multiple occasions further indicates that the user traveled, on the multiple occasions, from an origin geographical location to a destination location through different paths.

8. The computer-implemented method of claim 1, wherein the information that indicates that a user of the mobile computing device purchased a product or service during the multiple occasions during which the mobile computing device traveled the geographical route includes a query entered in the mobile computing device by the user, the query indicating that the user has purchased the product or service during at least one of the multiple occasions.

9. A non-transitory computer-readable medium having instructions encoded thereon, which, when executed by one or more processors, cause performance of operations that comprise:

receiving, by a computing system and from a mobile computing device, information that indicates that the mobile computing device has traveled a geographical route on multiple occasions;

receiving, by the computing system and from a payment processing system, information that indicates that a user of the mobile computing device purchased a product or service along the geographical route during the multiple occasions during which the mobile computing device traveled the geographical route on the multiple occasions;

determining, by the computing system, that the user has purchased the product or service while traveling the geographical route on the multiple occasions, based on the received information that indicates that the mobile computing device has traveled the geographical route on the multiple occasions and the information that indicates that the user of the mobile computing device purchased the product or service along the geographical route during the multiple occasions;

identifying, by the computing system, that the user is likely to purchase the product or service in the future while traveling the geographical route, based on the user having purchased the product or service while traveling the geographical route on the multiple occasions;

receiving, by the computing system and from the mobile computing device, information that indicates that the user has begun to travel on the geographical route;

determining, using the information that indicates that the user has begun to travel on the geographical route, that the user has begun to travel on the geographical route;

predicting, by the computing system, a time that the user is likely to purchase the product or service in the future while traveling the geographical route, based on the received information that indicates that the user of the mobile computing device purchased the product or service during the multiple occasions during which the mobile computing device traveled the geographical route, and based on the determination that the user has begun to travel on the geographic route;

providing, by the computing system to the mobile computing device and for presentation by the mobile computing device, information that relates to and identifies the product or service that the user purchased on the multiple occasions, wherein the information that relates to the product or service is provided to the mobile computing device prior to the time that the user is predicted to likely purchase the product or service in the future while traveling the geographical route;

transmitting, from the computing system to the mobile computing device, instructions that, when executed by the mobile computing device, cause the mobile computing device to present a visual alert to the user of the mobile computing device while the user is determined to be traveling on the geographical route, wherein the visual alert is presented in response to the mobile computing device determining that the user has begun to travel on the geographical route, and wherein the visual alert includes the information that relates to and identifies the product or service that the user purchased on the multiple occasions; and

communicating, by the mobile computing device with a computing device at a place of business at which the product or service is offered for purchase, information to redeem an offer that is identified by the information that relates to and identifies the product or service that the user purchased on the multiple occasions.

10. The non-transitory computer-readable medium of claim 9, wherein the information that indicates that a user of the mobile computing device purchased the product or service during the multiple occasions during which the mobile computing device traveled the geographical route includes information that indicates a venue along the geographical route at which the user purchased a product on the multiple occasions.

11. The non-transitory computer-readable medium of claim 10, wherein the information that relates to the product or service includes a displayed promotion that (i) identifies the venue along the geographical route, and (ii) is associated with a product that is available for purchase at the venue.

12. The non-transitory computer-readable medium of claim 9, wherein the information that indicates that a user of the mobile computing device purchased the product or service during the multiple occasions during which the mobile computing device traveled the geographical route includes information indicating that, on each of the multiple occasions, the user purchased a product of a specific product type while traveling the geographical route.

13. The non-transitory computer-readable medium of claim 12, wherein the information that relates to the product or service includes a displayed promotion that (i) identifies a venue that is different than a venue at which the user purchased the product on the multiple occasions, and (ii) is for purchase of another product of the specific product type.

14. The non-transitory computer-readable medium of claim 12, wherein the information that relates to the product or service includes a promotion for another product of another product type other than the specific product type, where the computing system has determined that the another product type is related to the specific product type.

15. The non-transitory computer-readable medium of claim 9, wherein the information that indicates that the mobile computing device has traveled a geographical route on multiple occasions further indicates that the user traveled, on the multiple occasions, from an origin geographical location to a destination location through different paths.

16. The non-transitory computer-readable medium of claim 9, wherein the information that indicates that a user of the mobile computing device purchased a product or service during the multiple occasions during which the mobile computing device traveled the geographical route includes a query entered in the mobile computing device by the user, the query indicating that the user has purchased the product or service during at least one of the multiple occasions.