Apparatus and method for product marketing

• US 9,830,605 B2
• Filed: 10/30/2009
• Issued: 11/28/2017
• Est. Priority Date: 10/30/2009
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Roberts, Linda, Chang, E-Lee, Sung, Ja-Young, Schultz, Natasha Barrett, King, Robert Arthur
• Primary Examiner(s): STOLTENBERG, DAVID J
• Application Number:
  US12/609,826
• Publication Number:
  US 20110106612A1
• Time in Patent Office: 2,951 Days
• Field of Search: 705 1443
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0245 Surveys

Abstract

A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to present media content provided by a media content source operating in an interactive television (iTV) network, access a client program which presents an overlay that superimposes onto the media content, wherein the client program enables the media processor to associate at least a portion of the media content with a user-generated comment, receive the user-generated comment, wherein the user-generated comment provides commentary on the portion of the media content, associate the user-generated comment with the portion of the media content, and transmit the user-generated comment to a third party for determination of marketing parameters of the portion of the media content. Other embodiments are disclosed.

Claims

1. A media processor, comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

presenting media content in a graphical user interface provided by a media content source operating in a network;

presenting an overlay over the media content in the graphic user interface, the overlay being configured to receive a first user-generated comment initiated by a first viewer at the media processor in any segment of the media content in the graphic user interface and the overlay being configured to associate the first user-generated comment with a first portion of the media content relevant to first the user-generated comment, wherein the overlay further receives a second user-generated comment initiated by a second viewer at a second media processor, the second user-generated comment being initiated during a presentation of the media content by the second media processor and being associated with a second portion of the media content relevant to the second user-generated comment, wherein a client program provides an asynchronous interactive engagement between the media processor and the second media processor for the media content;

receiving the first user-generated comment from the first viewer during the presenting of the media content, wherein the first user-generated comment provides commentary on the first portion of the media content;

presenting a first update of the overlay with the first user-generated comment from the first viewer during the presenting of the media content;

receiving the second user-generated comment from the second media processor over the network, wherein the second user-generated comment provides commentary on the second portion of the media content;

presenting a second update of the overlay with the second user-generated comment from the second viewer during the presenting of the media content;

transmitting the first user-generated comment and the second user-generated comment to a third party server for a determination of a favorability of the first user-generated comment and the second user-generated comment;

receiving updated media content based on the determination of the favorability, wherein the updated media content includes new substitute content;

presenting a third update of the overlay with the updated media content;

receiving a request by the third party for additional comments from the first viewer and the second viewer regarding the third update of the overlay; and

presenting the request through the overlay to receive the additional comments.

2. The media processor of claim 1, wherein the network comprises one of a television system and a broadcast television system.

3. The media processor of claim 1, wherein the determination by the third party server of the favorability comprises determining marketing parameters of the portion of the media content, and wherein the marketing parameters are associated with a product that is advertised by the portion of the media content.

4. The media processor of claim 3, wherein the marketing parameters describes characteristics of the viewer and of the media content based on weighting the first user-generated comment and the second user-generated comment according to a demographic category of the first viewer and the second viewer.

5. The media processor of claim 1, wherein the portion of the media content comprises one of an advertisement, a video clip, an audio clip, a still image, text content or a combination thereof.

6. The media processor of claim 4, wherein the media processor comprises a set-top-box, and

wherein the first user-generated comment is received as spontaneously generated by the viewer during a portion of the media content.

7. The media processor of claim 1, wherein the updated media content improves the favorability of the portion of the media content.

8. The media processor of claim 7, wherein the operations further comprise:

receiving the updated media content associated with the improvement to the portion of the media content; and

presenting the updated media content for receiving user-generated comments associated with the updated media content.

9. A method, comprising:

transmitting, by a processing system comprising a processor, a client program to a first media processor operating in an network, wherein the client program comprises a graphical user interface which presents an overlay that superimposes onto media content presented at the first media processor, the overlay being configured to receive a first user-generated comment initiated by a first viewer at the first media processor in any segment of the media content in the graphic user interface and being configured to associate the user-generated comment with a first portion of the media content relevant to the user-generated comment, wherein the overlay further receives a second user-generated comment initiated by a second viewer at a second media processor, the second media processor being associated with the graphic user interface via the network, the second user-generated comment being initiated during a presentation of the media content by the second media processor in any segment of the media content in the graphic user interface and being associated with a second portion of the media content relevant to the second user-generated comment, wherein the client program provides an asynchronous interactive engagement between the first media processor and the second media processor for the media content;

receiving, by the processing system, the first user-generated comment from the first media processor responsive to the first media processor receiving the first user-generated comment initiated by the first viewer via the client program during the presenting of the media content;

receiving, by the processing system, the second user-generated comment from the second media processor;

determining, by the processing system, favorability of the first user-generated comment and the second user-generated comment;

generating, by the processing system, updated media content based on the favorability, wherein the updated media content comprises altered content;

transmitting, by the processing system, the updated media content to update a presentation of the overlay with the updated media content;

generating, by the processing system, a request for comments from the first viewer and the second viewer regarding the updated media content; and

transmitting, by the processing system, the request for comments to update the overlay at the first media processor and the second media processor with the request for comments.

10. The method of claim 9, wherein the network comprises one of a television system and a broadcast television system.

11. The method of claim 9, wherein the updated media content improves the favorability of the portion of the media content.

12. The method of claim 11, wherein the transmitting of the updated media content comprises transmitting, by the system, the updated media content to the first media processor and the second media processor, and wherein the method further comprises receiving, by the system, a third user-generated comment associated with the updated media content from one of the first media processor and the second media processor.

13. The method of claim 12, further comprising determining, by the system, a second favorability of the updated media content based on the second user-generated comment.

14. The method of claim 9, wherein the favorability describes characteristics of the viewer and of the media content.

15. The method of claim 9, further comprising:

receiving, by the system, a request for the user-generated comment associated with the media content from a recipient media processor; and

transmitting the user-generated comment to the recipient media processor.

16. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

transmitting a request for media content and for a first user-generated comment associated with the media content to a computing device, wherein the first user-generated comment is associated with the media content by a first media processor in communication with the computing device, wherein the first user-generated comment is presented in a first overlay provided by a client program, and wherein the first overlay is configured to receive the first user-generated comment initiated by a first viewer in any segment of the media content and to associate the first user-generated comment with a first portion of the media content relevant to the first user-generated comment;

receiving the media content and the first user-generated comment from the computing device in the first overlay during the presenting of the media content;

presenting in a second overlay of a second media processor, the media content and the first user-generated comment, wherein the second media processor is associated with the first overlay via the computing device and the client program, wherein the second overlay is configured to receive a second user-generated comment initiated by a second viewer in any segment of the media content and to associate the second user-generated comment with a second portion of the media content relevant to the second user-generated comment, wherein the client program provides an asynchronous interactive engagement between the first media processor and the second media processor for the media content;

receiving the second user-generated comment associated with the media content in response to receiving the media content during the presenting of the media content;

presenting an update to the second overlay with the second user-generated comment from the second viewer;

transmitting the second user-generated comment to the computing device, wherein the computing device determines a favorability of the first user-generated comment and the second user-generated comment;

altering the media content to generate updated media content based on a determination of the favorability, wherein the updated media content comprises one of altered content and new substitute content;

transmitting the updated media content to update a presentation of the overlay with the updated media content;

receiving a request from the computing device for comments from the first viewer and the second viewer regarding the updated media content; and

transmitting the request to update the overlay at the first media processor and the second media processor.

17. The non-transitory machine-readable storage medium of claim 16, wherein the favorability is associated with an entity that is advertised by the media content.

18. The non-transitory machine-readable storage medium of claim 16, wherein the operations further comprise:

receiving a third user-generated comment which provides commentary on the first user-generated comment; and

transmitting the third user-generated comment to the computing device, wherein the favorability is updated based on the third user-generated comment.

19. The non-transitory machine-readable storage medium of claim 18, wherein the operations further comprise filtering content from the first and second user-generated comments, wherein the filtered content is replaced with alternative user-generated comments.

20. The non-transitory machine-readable storage medium of claim 16, wherein the favorability comprises characteristics of the first user and of the media content.