Systems and methods for providing advertising services

• US 9,830,612 B2
• Filed: 12/30/2013
• Issued: 11/28/2017
• Est. Priority Date: 03/11/2013
• Status: Active Grant

• Current Assignee: Capital One Services LLC (Capital One Financial Corporation)
• Original Assignee: Capital One Financial Corporation
• Inventors: Hammock, Luke A., Niczyporuk, Janusz Michael
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US14/142,989
• Publication Number:
  US 20140257979A1
• Time in Patent Office: 1,429 Days
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

The disclosed embodiments include methods, systems, and articles of manufacture for providing advertising services. In one embodiment, a system is provided for receiving a user registration request, identifying advertisements in content presented at client devices of the user during a first time period, providing alternative advertisements to the client devices in substantially real-time to replace the identified advertisements, receiving user financial data indicating purchases of the user during the first time period, associating user purchases with the alternative advertisements provided during the first time period based on the user'"'"'s financial data, and determining an efficacy score one or more of the alternative advertisements based on the association.

Claims

1. A system for providing an alternative advertisement, the system comprising:

one or more memory devices storing instructions; and

one or more processors configured to execute the instructions to;

receive, over a network, a user registration request that comprises an authorization to receive data indicating that advertising content has been provided for presentation on a client device associated with a user;

provide, in response to the user registration request, an application to the client device, the application being configured to cause the client device to;

monitor a content signal comprising content received from a content provider for presentation on the client device,

use pattern recognition to identify an advertisement in the received content and subject matter of the identified advertisement,

provide data to the system indicating the identified advertisement, the data comprising the identified subject matter, and

interrupt the monitored content signal for the duration of the presentation of the identified advertisement;

present, on the client device, an alternative advertisement in place of the identified advertisement without presenting the identified advertisement on the client device, the alternative advertisement being provided by the system in substantially real-time in response to the system receiving the data indicating the identified advertisement, wherein presenting the alternative advertisement comprises inserting an alternative signal while the monitored content signal is interrupted;

receive, from the client device, the data indicating the identified advertisement; and

provide, in response to the received data indicating the identified advertisement, the alternative advertisement to the client device in substantially real-time for presentation in place of the identified advertisement.

2. The system of claim 1, wherein the user registration request includes an authorization to access financial service account data associated with the user, and wherein the one or more processors are further configured to execute the instructions to:

determine user financial service account data associated with one or more user financial service accounts and further associated with the user;

determine, based on the one or more user financial service accounts, user financial data indicating one or more user purchases;

associate the one or more user purchases with the alternative advertisement based on at least the received user financial data;

determine an effectiveness of the alternative advertisement based at least on a correlation of the one or more user purchases with the alternative advertisement; and

determine a future alternative advertisement to be provided to the client device in substantially real-time in place of a future identified advertisement based at least on the determined effectiveness.

3. The system of claim 1, wherein:

the application is further configured to cause the client device to present the alternative advertisement in place of the identified advertisement by;

modifying the content received at the client device to present the alternative advertisement at a position of the identified advertisement in the content;

or

providing an overlay that remains transparent except to present the alternative advertisement at a position of the identified advertisement in the content; and

the one or more processors are further configured to determine the alternative advertisement based on a media type of the identified advertisement in the content.

4. The system of claim 1, wherein:

the content received at the client device comprises dynamic content; and

the one or more processors are further configured to determine the alternative advertisement based on a media type of the identified advertisement in the content.

5. The system of claim 2, wherein the user registration request includes at least one of:

identification of user log-in credentials associated with one or more user financial accounts, authorization to collect user log-in credentials from the client device, or authorization to directly access user financial accounts.

6. The system of claim 5, wherein the one or more processors are further configured to:

access the one or more user financial accounts;

identify one or more user purchases that may be associated with the alternative advertisement; and

store data associated with the identified one or more user purchases.

7. The system of claim 5, wherein the one or more processors are further configured to:

obtain log-in credentials by at least one of;

screen scraping during a user log-in procedure, keystroke logging during a user log-in procedure, accessing log-in credentials stored in a web browser, or accessing stored password files.

8. The system of claim 2, wherein the one or more processors are further configured to:

identify one or more products or services purchased; and

determine the one or more products or services include products or services advertised by the alternative advertisement.

9. The system of claim 2, wherein the one or more processors are further configured to:

determine the effectiveness based on a determination of an aggregate number of user purchases correlated with the alternative advertisement as compared to an aggregate number of users presented with the alternative advertisement.

10. The system of claim 1, wherein the one or more processors are further configured to:

provide targeted alternative advertisements to the client device based on criteria provided by a third-party advertiser.

11. The system of claim 1, wherein the one or more processors are further configured to:

provide targeted alternative advertisements to the client device based on criteria provided by a provider of the system.

12. The system of claim 1, wherein the application is further configured to cause the client device to identify the advertisement based on at least one of:

an indication in a signal associated with the received content that an advertisement is or will become presented and metadata associated with the received content.

13. A non-transitory computer-readable medium having stored thereon executable instructions that, when executed by a processor, cause the processor to perform operations comprising:

receiving, by a system over a network, a user registration request that comprises an authorization to receive data indicating that advertising content has been provided for presentation on a client device associated with a user;

providing, in response to the user registration request, an application to the client device, the application being configured to cause the client device to;

monitor a content signal comprising content received from a content provider for presentation on the client device,

use pattern recognition to identify an advertisement in the received content and subject matter of the identified advertisement,

provide data to the system indicating the identified advertisement, the data comprising the identified subject matter, and

interrupt the monitored content signal for the duration of the presentation of the identified advertisement;

present, on the client device, an alternative advertisement in place of the identified advertisement without presenting the identified advertisement on the client device, the alternative advertisement being provided by the system in substantially real-time in response to the system receiving the data indicating the identified advertisement, wherein presenting the alternative advertisement comprises inserting an alternative signal while the monitored content signal is interrupted;

receiving, from the client device, the data indicating the identified advertisement; and

providing, by the one or more processors in response to the received data indicating the identified advertisement, the alternative advertisement to the client device in substantially real-time for presentation in place of the identified advertisement.

14. The non-transitory computer-readable medium of claim 13, wherein the application is further configured to cause the client device to present the alternative advertisement in place of the identified advertisement by:

modifying the content received at the client device to present the alternative advertisement at a position of the identified advertisement in the content;

providing an overlay that remains transparent except to present the alternative advertisement at a position of the identified advertisement in the content;

or

interrupting a signal of the content for the duration of the identified advertisement'"'"'s presentation, wherein the content comprises dynamic content, and presenting the alternative advertisement by inserting a new signal while the signal of the content is interrupted.

15. A client device for providing an alternative advertisement, comprising:

one or more memory devices storing instructions; and

one or more processors configured to execute the instructions to;

monitor a content signal comprising content received, over a network, from a content provider for presentation at a presentation device associated with the client device;

use pattern recognition to identify an advertisement in the received content and subject matter of the identified advertisement,

provide an indication of the identified advertisement to an advertising system, the indication comprising the identified subject matter,

receive in substantially real-time, an alternative advertisement from the advertising system, and

interrupt the monitored content signal for the duration of a presentation of the identified advertisement; and

present the alternative advertisement at the presentation device in the received content in place of the identified advertisement without presenting the identified advertisement at the presentation device, wherein presenting the alternative advertisement comprises inserting an alternative signal, at the presentation device, while the monitored content signal is interrupted.

16. The client device of claim 15, wherein the one or more processors are further configured to identify the advertisement in the received content based on at least one of:

an indication in a signal associated with the content to be presented that an advertisement is or will become presented and metadata associated with the content to be presented.

17. The client device of claim 15, wherein the one or more processors are further configured to:

modify the received content to present the alternative advertisement at a position of the identified advertisement in the received content;

or

provide an overlay that remains transparent except to present the alternative advertisement at a position of the identified advertisement in the received content.

18. The client device of claim 15, wherein the received content comprises dynamic content.