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System and methods for personalization and enhancement of a marketplace

  • US 9,830,632 B2
  • Filed: 10/10/2013
  • Issued: 11/28/2017
  • Est. Priority Date: 10/10/2012
  • Status: Active Grant
First Claim
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1. A method for providing a shipping update for a package being shipped, the method comprising:

  • receiving, at a server machine, a location update for the package from a location component associated with the package;

    determining information about the location of the package from the location update;

    determining, by one or more processors of the server machine, compatibility of an item included in the package with one or more items owned by a recipient of the package;

    in response to the one or more processors of the server machine determining the item included in the package is incompatible with the one or more items owned by the recipient, generating a recommendation for an additional item that is compatible with the item included in the package;

    creating the shipping update using the information about the location and the recommendation for the additional item, the shipping update comprising a personalized message for the recipient and an option to purchase the additional item; and

    transmitting, from the server machine, the shipping update to a device of the recipient of the package.

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